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#455221 - 10/31/16 07:33 AM Video Question From The Buyer's Perspective
jondrometa Offline
Junior Member

Registered: 10/30/16
Posts: 1
Loc: Georgia
Hi Everyone. I'm a newbie here on the forum because my partner and I are in the market to purchase a home in Georgia very soon.

Call me crazy... but as a potential "buyer", I'm a bit shocked by the lack of video tours for any of the properties that we're interested in.

Every other industry out there (even intangibles like coaching or software applications) have some form of a product demo.

Maybe I'm just spoiled from all the video content out there, but my partner and I both figured real estate would be a no-brainer for demoing properties on camera.

Photos do work incredibly well. It's what peaks our interest to click on a property.

But having a video might give us a better idea of the property.
Like understanding the actual size and proportions of the room as a camera moves thru the doorway.


I know all agents have different opinions about creating "virtual tours", etc.

But I'm just curious...

What is the Number 1 reason real estate agents are not using video for listings or other marketing efforts?

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#455230 - 11/01/16 02:03 AM Re: Video Question From The Buyer's Perspective [Re: jondrometa]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2282
Loc: Outer Banks
Because, when you are ready to make the actual purchase, you will go out and look at the houses that meet your criteria whether they have videaos or not. Those other products u mentioned can be purchased site inseen online. Not so with houses. No one is going to buy a house based on a video.
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#455231 - 11/01/16 02:17 AM Re: Video Question From The Buyer's Perspective [Re: jondrometa]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2282
Loc: Outer Banks
Because, when you are ready to make the actual purchase, you will go out and look at the houses that meet your criteria whether they have videaos or not. Those other products u mentioned can be purchased site inseen online. Not so with houses. No one is going to buy a house based on a video.
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#455232 - 11/01/16 02:43 AM Re: Video Question From The Buyer's Perspective [Re: jondrometa]
GaryDavidHall Offline
Member

Registered: 02/01/06
Posts: 46
Loc: Bucks County PA
Because you have never done it, does not mean it is never done. Investors buy investment properties without ever setting foot in it for example. So never say never.
_________________________
Gary David Hall
http://GaryDavidHall.com
http://Realvolve.com

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#455234 - 11/01/16 04:13 AM Re: Video Question From The Buyer's Perspective [Re: jondrometa]
Grant Medich Offline
Member

Registered: 10/19/16
Posts: 48
Loc: Rockford, MI
I think that's a great question, jondrometa. I think video tours are largely market-driven, by price, by location, and by volume.

Large housing projects produced by major developer sometimes provide video tours covering multiple, available models. Likewise, when the market is tough, realtors (with their sellers) are more motivated to look for additional ways to make their listings attractive. Videos certainly stand out in times of economic necessity.

Various parts of the country find it easier to hire affordable video services. Professional partners can produce high-quality videos which will not reflect unfavorably on a home. Many realtors will not risk appearing unprofessional by distributing amateurish marketing content.

Lastly, high-end homes produce more profit margin to allow more expensive marketing services. When price is no object, it doesn't matter how close a professional video producer is located. At the same time, higher-end clients might not want their home recorded for a variety of reasons.

Thank you for sharing your question. I always find it helpful to engage buyer's bold enough to candidly ask questions many others seem hesitant to broach.

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#455236 - 11/01/16 04:37 AM Re: Video Question From The Buyer's Perspective [Re: jondrometa]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7934
Loc: Vermont's North-East Kingdom
Originally Posted By: jondrometa
". . . What is the Number 1 reason real estate agents are not using video for listings or other marketing efforts? . . ."

I think it's because we're not selling some mass produced item like a car or a refrigerator . . . . each property is unique and its location and neighborhood is critical to establishing its value and to becoming acquainted with it.

To answer your specific question, it's probably that any video is going to have utility for one (1) and only one property, not for a multitude of mass produced items flowing off the assembly line and where you're going to generate more than one sale of that product.

As an aside, I've sold a few properties "sight unseen" (except for photos), and where the Buyers didn't actually lay eyes on their new residence until they were unpacking the U-Haul Truck after a thousand mile journey. It has never been pleasant.

The mind's eye is deceptive and always fills in the missing information based upon the Buyer's predisposition. I was never actually sued for this reason; only threatened . . . . but it's not an activity I would recommend to anyone except my worse enemy.
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

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#455240 - 11/01/16 05:56 AM Re: Video Question From The Buyer's Perspective [Re: Vermont]
Neal M Offline
Member

Registered: 09/09/06
Posts: 172
Loc: Jackson
There are several reasons. Video force viewer to see a property at the pace of the video. Yes, you can rewind or pause video, but it's not the same level of control you have with viewing photos. Also, video is a lot more expensive and many times the extra cost is just not worth it.
_________________________
Neal M - HouseViewOnline™,
Cape Girardeau Real Estate, Jackson Missouri Real Estate, Cape Area Homes

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#456202 - 01/07/17 03:18 PM Re: Video Question From The Buyer's Perspective [Re: jondrometa]
rdayley Offline
Member

Registered: 12/27/16
Posts: 16
Loc: Clarksville TN
I think it's more of an issue of not wanting to spend money on a good video camera or having the knowledge of editing and uploading the videos. I am looking at buying a good camera instead of using my iPhone.

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#462185 - 08/23/18 11:31 AM Re: Video Question From The Buyer's Perspective [Re: Vermont]
Luna Offline
Junior Member

Registered: 08/23/18
Posts: 9
Loc: Europe
[quote=Vermont]
As an aside, I've sold a few properties "sight unseen" (except for photos), and where the Buyers didn't actually lay eyes on their new residence until they were unpacking the U-Haul Truck after a thousand mile journey. It has never been pleasant.

The mind's eye is deceptive and always fills in the missing information based upon the Buyer's predisposition. [/quote]

Wouldn't video content help exactly for those cases?

I agree that probably the costs and knowledge how to create good videos are the real reason here.

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#462196 - 08/25/18 02:59 PM Re: Video Question From The Buyer's Perspective [Re: Luna]
VABroker Offline
Veteran Member

Registered: 11/02/10
Posts: 1093
Loc: Virginia
I prefer pictures over video. Video is too slow. Pictures, you can breeze through those if you need to see a lot of online listings. My only gripe is agents not taking good photos. Each picture should have at least two walls in it (and at least two photos taken at opposite angles). I take mine so you see what's in the door as soon as you open it. Whatever room is next when you are at the door, that photo gets taken next, i.e, a living room. If the dining room is right off the living room, I take an angled shot so you can see the dining room in the background. When I get to the dining room, I take an angled photo that shows where the kitchen is in relation to the dining room. I try to take photos of all the main living areas in this way so potential buyers can get a feel of how each room relates to the next. Then there are the agents who NEVER step outside the house. They NEVER show the back of the house nor the backyard. Pure laziness. If I were the seller, I'd be on the phone in a heartbeat complaining to my lousy agent.

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#462254 - 08/30/18 09:07 AM Re: Video Question From The Buyer's Perspective [Re: VABroker]
Luna Offline
Junior Member

Registered: 08/23/18
Posts: 9
Loc: Europe
[quote=VABroker]I prefer pictures over video. Video is too slow. Pictures, you can breeze through those if you need to see a lot of online listings. [/quote]

You stated very valid points! Thanks for your input. I didn't think about it before, but you're right, with a video you force the viewer to watch the content in your set speed. Could be quicker to browse through pictures since you can also stop and focus on what you're interested in if the agent provides that content.
The way you described how you take pictures is very systematic and must be satisfying for the potential seller.

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