Agents Online Real Estate Forums, Discussion, Realtors Marketing Tips

Follow AgentsOnline on Twitter

Click Here to display our logo on your site and link to us!
AgentsOnline Real Estate Discussion Forums Logo

Realtor CommunityA popular online real estate community since 1998!


Advertisements


Sponsored Links
Advertisements
How To Advertise Here
How To Advertise Here

Good Idea!
Realtor Promotion Service

Sponsored Links
(Views)Popular Topics
I MAKE 100 COLD CALLS EVERY DAY & LOVE IT! 28668065
No new orders today 13164006
Stupid MLS comments. 3390042
What do you know about Froy Candelario, top agent in USA 1252164
Stupid QC comments and BPO requirements. 1116931
New HUD Listing Brokers---Any Update? 1070442
Is there religious content in Buffini class? 859443
Let's talk about our cars 711038
Most common items found at an REO 641374
Name that Flick. Great movie Lines. 632959
Pay it Forward - BPO/REO Tips & Tricks I & II 627416
REOTRANS 474772
EML 459238
Main Street 457206
asset val seminar in colorado 429518
assist 2 sell or 1 percent realty? 360861
HOMONYMS - There, Their, and They're 337099
Evalonline 300211
Land America 285053
Mainstreet 261860
Matched Content
Topic Options
Rate This Topic
#460237 - 01/05/18 02:22 PM CONTENT MARKETING FOR REAL ESTATE: ARE YOU CREATING VALUABLE CONTENT?
Alana Offline
Junior Member

Registered: 08/11/17
Posts: 7
Loc: New Jersey
Grabbing the potential customer's attention has gone past clickbaits and clever taglines. The array of advertisements being bombarded on consumers daily have considerably reduced their tolerance level. How do you capture your prospect's attention in today's marketplace? The answer: By convincing him/her that you're trustworthy and are experienced. That's why authority figures and highly experienced folks will get more customers. It's hard to convince people you're experienced or trustworthy, but one way to try is through your content.

Useful, interesting content is an effective conversion tool. If you want to move past likes and shares, your content and content marketing needs to have goal(s) and you need to plan how to achieve these goal(s).

In the past, marketing worked by interruptions. Marketing meant buying time on TV and hoping consumers would keep watching during the commercial break, buying newspaper ads and hoping readers wouldn't skip past them. Before the advent of the web, real estate businesses would send postcards, push out their messages with whatever budget they had, through whatever means. Cold calling was prevalent. Dinner interruptions were common. Well, eventually consumers got tired of the distractions. Spam filters blocked unwelcome emails, DVR's allowed you to skip distracting TV ads on your favorite show, 'Do not call' lists helped keep cold callers away.

Then the web came and people began to see the value of web marketing. Attention shifted to the web with billions of business marketing budgets moved towards search engine optimization, pay per click ads and email marketing.

The boon to web marketing was that unlike traditional marketing, which was haphazard and wasteful, results could be tracked and web traffic was measurable. Over time the website became the center of all marketing efforts. Nowadays, the web is everywhere. Literally, in people's pockets.

The difference between the old and the new marketing was clear-cut. The modern marketing system worked via interruptions (push) but the web through content marketing was different, it worked by attractions (pull).

If you create meaningful content, people would come to you. Businesses that are still advertising and not creating valuable content are working with the old model. Content marketing is beating advertising. Inbound marketing is beating outbound.

Check out some tips for writing valuable content in a world awash with information:

1. Keep your customer in mind. What questions are your customers asking? Check out their conversations. Then craft headlines to meet their questions.

2. Focus on creating value. Don't worry about creating large number of content ideas. In-depth content works better and gives your site more SEO value. The important thing, whether in-depth or short is to give out free information. Something potential customers would love you for.

3. Use different content formats. If you don't want to appear boring and monotonous, you can try using different content formats. Not everyone likes to read. With different formats, you will be able to appeal to consumers with different preferences.

4. Hire a good graphics manager. Graphics create more engagement. They should form one major part of your content marketing plan.

5. Consider each buying stage. Buyers want to be guided. Your buyer might be stuck at a particular stage of the buying process, you should have content to meet his/her information need. Importantly, as a real estate agent, you'll need to create content for each stage of your buyer's journey.

Content has grown past impersonal, bland advertising to personal, valuable and engaging writing. However, if you'd benefit from valuable content, you need to be patient. Don't expect overnight results.

https://drw.sh/nyoxmh

Top
Advertisements
#461282 - 04/24/18 01:18 PM Re: CONTENT MARKETING FOR REAL ESTATE: ARE YOU CREATING VALUABLE CONTENT? [Re: Alana]
Team Sztanyo Offline
Member

Registered: 04/24/18
Posts: 35
Loc: OH
Love this!

This is how more agents should be thinking about their branding and content, but the problem is ... it takes work!

It's hard to invest now into what will pay off in the future, but if you can work content creation into your lead gen, it will pay off down the road.

Top
#461583 - 06/01/18 03:24 PM Re: CONTENT MARKETING FOR REAL ESTATE: ARE YOU CREATING VALUABLE CONTENT? [Re: Alana]
Jessica Lambert Offline
Junior Member

Registered: 05/25/18
Posts: 2
Loc: AL
YES! This is fantastic. Always only post content that is relevant and useful for the customer. I've found that doing posts seasonally will also keep people visiting my site.

Top
#461589 - 06/02/18 01:02 AM Re: CONTENT MARKETING FOR REAL ESTATE: ARE YOU CREATING VALUABLE CONTENT? [Re: Alana]
jdf21 Offline
Junior Member

Registered: 06/01/18
Posts: 3
Loc: New Mexico
Yes. Relevant and valuable content is very important, however the key factors of marketing still come into play, great copyrighting on every post, engaging videos, ways to capture leads (ie. landing pages, forms, etc.), some type of offer, and much much more. If anyone needs help please feel free to schedule a time to talk with me I would love to help you all out.



Edited by Admin (06/08/18 06:26 AM)
Edit Reason: url removed. Please put your website address in your profile and not in your post.

Top
#462330 - 09/05/18 09:37 PM Re: CONTENT MARKETING FOR REAL ESTATE: ARE YOU CREATING VALUABLE CONTENT? [Re: Alana]
Jamie Cordon Offline
Junior Member

Registered: 09/05/18
Posts: 3
Loc: Manila, Philippines
Hi! Nice information you shared. I tried applying what you said to this page of our website. Can you check it out? https://bgcfortcondos.com/fort-condo-sale/

Top






Moderator:  doug 
Google Custom Forum Search

This Google Custom search may do a better job of searching the forums for some keywords than the old forum search does. The results do not include threads from the Asset Managers Forum however. To search that forum you will need to be actually in the Asset Managers Forum and you will need to use the old forum search below.
Search

Newest Members
BPO photo taker, mzweichert, sami, Coach Carla, tiffanyc
30394 Registered Users
Who's Online
4 registered (TampaRealEstate, MountainBPO, NextStep, BPO photo taker), 83 Guests and 6 Spiders online.
Key: Admin, Global Mod, Mod
Shout Box

Top Posters (30 Days)
CathCoy 32
Trouble 17
gitmonee 15
Daniel1234 14
Vermont 11
estatereal 8
Suburban Gal 8
T.T. 7
Z06Fanatic 6
Lucky Leonardo 6
Bill Ryder 5
RonnieEmz 5
sualk54 5
Michel Hernandez 3
TheTexasGal 2
Facebook

How To Advertise Here


This site presented by RNC Internet Services