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#461147 - 04/09/18 09:03 AM Top 10 Adwords Mistakes That Will RUIN Your Business!
Ash Ogunleye Offline
Junior Member

Registered: 04/04/18
Posts: 3
Loc: IL
Hi there,

Actually this list comprises of 13 costly Adwords errors, but I put 10 in the title because Iím a marketer :) I see lots of people are about SEO for their business, but Google Adwords PPC can be a good lead generation tool if utilized properly. Now, letís get to the list!

[b]#1 Basic Account Setup Errors[/b] - Check account setting. You need to make sure your ads are showing at the right times of day and in the right location, etc.

[b]#2 Not Setting Match Types[/b]

- If youíre spending way too much money on your account, itís probably because youíre running a bunch of Broad Match keywords, which Google Adwords gives you by default. You should make use of a variety of match types, such as Broad Match Modifier, Phrase Match, Phrase Match Modifier, and Exact Match.

[b]#3 Not checking Search Terms[/b] - You can check your Search Terms to make sure relevant search queries are triggering your ads. If youíre getting irrelevant searches costing you money, you can add those terms as negative keywords.

[b]#4 Automatic Bidding[/b]

- This one happens a lot. For most advertisers, this is a terrible idea. Set Manual CPC to help control your budget

[b]#5 Poor Account Organization[/b] - Account structure should ALWAYS resemble the website. This goes for everything from account settings, to keywords, ad groups, even the ads themselves. The naming conventions in the account also need to make sense.

[b]#6 Landing Pages & Quality Score[/b] - Ads should ALWAYS talk about a topic AND send the searcher to a landing page talking about that same thing.. Make sure that Adwords ď quality scoreĒ ( composed of Expected CTR, Ad Relevance, Landing Page experience) of an Ad is good. Quality Score also affects how much Google charges you for clicks, as well as how often your ad is served (shown) to searchers.

[b]#7 No Negative Keywords[/b] - ALWAYS have negative keywords. This will save you tons of money in the long run. Negative keywords are keywords that wonít shown for your ads.

[b]#8 Not Optimizing Website For Mobile Traffic[/b]

- Make sure website is mobile friendly. Use (it's free) to verify.

[b]#9 Improper Location Targeting[/b] - Make sure your ads are targeting people in the location you selected. Most of the time, change the default setting to ď people in my targeted locationĒ by going to campaign → settings → location options (advanced) → target → people in my targeted location. Make sure as well that you exclude the locations where your don't want your ads to show ( locations → select city → select exclude)

[b]#10 No Remarketing Campaign/List[/b] - Make sure that the remarketing feature is enable for the website. Setup the code on the website and build a campaign where the ads can target people who left your website. Alternatively, you can also build a remarketing list.

[b]#11 Bad Ad Copy and No A/B Split Testing[/b]

Look over your ad copy. If you wouldnít click on that ad yourself, donít expect anyone else to either.
The text of the ads you are writing need to be relevant to the keywords that you are bidding on. This all goes back to proper account structure. Itís the foundation of a properly run Adwords account.
A/B Split Testing (a.k.a. Test ONE variable against another). Without A/B testing you wonít know which ads are truly performing and which ones to keep vs those to shut down. In other words, not testing will costs you a LOT of money.

[b]#12 Not Using Ad Extensions[/b]

- Thereís simply no reason to NOT use as many Ad Extensions as you can for your business. It simply makes sense to do so, because Ad Extensions give your ads more real estate (make your ad space larger) on the search pages, making it all the more likely for YOUR ads to be clicked.

[b]#13 Not Setting Up Conversion Tracking[/b]

-- This is HUGE. If you donít have proper conversion tracking installed, youíre literally pouring your hard earned money down the drain, due to the fact youíre basically shooting in the dark. The particular actions you track of course will depend on your type of business, as well as your own business goals, but at the end of the day, if you want Paid Advertising to be profitable for you, (not just Adwords) set up proper conversion tracking.

So there you have it, 13 [b][u]ACTIONABLE[/u][/b] steps for not wasting money on Adwords Smiley If youíd like to know more, just reach out!

- Ash

Edited by Ash Ogunleye (04/09/18 09:05 AM)

#461156 - 04/09/18 06:53 PM Re: Top 10 Adwords Mistakes That Will RUIN Your Business! [Re: Ash Ogunleye]
Ash Ogunleye Offline
Junior Member

Registered: 04/04/18
Posts: 3
Loc: IL
For those trying to gain value from this post, sorry for formatting errors.

#461157 - 04/09/18 07:33 PM Re: Top 10 Adwords Mistakes That Will RUIN Your Business! [Re: Ash Ogunleye]
Long Walk Offline

Registered: 06/27/08
Posts: 309
Loc: New Hampshire
Hi Ash -- welcome to the forum.

Before I submit a post, I check it using the 'preview post' button. That shows me where my formatting errors are.

However, that button will not help, as much as I would want it to, with my factual errors. laugh

#461158 - 04/10/18 04:30 AM Re: Top 10 Adwords Mistakes That Will RUIN Your Business! [Re: Ash Ogunleye]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7919
Loc: Vermont's North-East Kingdom
Originally Posted By: Ash Ogunleye
For those trying to gain value from this post, sorry for formatting errors.

In your case, they're not errors . . . . it's just that you're not allowed to use HTML or UBB Code until you've made 30 Posts. You may want to take the time to familiarize yourself with the Forum Rules BEFORE investing a whole lot of time to composing a complicated submission.

Rules like this reduce the amount of spam we see posted by passersby hawking some new concept they've just discovered; and these Rules apply to all of us . . . . and we all benefit from them too.
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

#461159 - 04/10/18 06:06 AM Re: Top 10 Adwords Mistakes That Will RUIN Your Business! [Re: Ash Ogunleye]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2277
Loc: Outer Banks
This is all pretty generic but #3 is downright impossible to accomplish. 10 different people can type in the same search phrase and come up with 10 different results. Searches these days are customized to each individual so we cannot see what is going on.

Plus the search engines ignore most of these settings and push your ad out where it doesn't belong. Been there did that.
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

#461269 - 04/24/18 12:45 PM Re: Top 10 Adwords Mistakes That Will RUIN Your Business! [Re: Ash Ogunleye]
Team Sztanyo Offline

Registered: 04/24/18
Posts: 35
Loc: OH
Good list.

I think before jumping into Adwords, you need to know how much you are willing to pay for a lead. That means, you need to know your average revenue on a client and also how many leads til you convert. You can then back into how much you would be willing to pay on Adwords.


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