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#458980 - 09/05/17 09:54 AM Increasing Floor Traffic/Calls?
EricaG Offline
Junior Member

Registered: 09/05/17
Posts: 1
Loc: NW Indiana
Hi! Recently took over the managing broker of a C21 office in my town. I am working on a comprehensive marketing plan, and ham having problems thinking of strategies to bring in more floor traffic and/or becoming the trusted hometown office.

We have the brand name, but we are a newer office, having opened in late 2015, with great frontage on the main road through town. I am looking at a buyer/seller seminar, big flags on the road, advertising in the local town paper, farming/door knocking. Any thoughts?


#459045 - 09/11/17 06:53 AM Re: Increasing Floor Traffic/Calls? [Re: EricaG]
Long Walk Offline

Registered: 06/27/08
Posts: 309
Loc: New Hampshire
Hi EricaG --

I'm surprised that nobody has answered your question because there is no end of talent on this board.

My experience is not sufficient to really help you except to say that the agents in your office are your local brand. If they are client-centric, it will show and the market will respond. Seminars and ads will get people to come look, but real service from top-shelf agents is what will get them to come back and do business with your office.

So, I would suggest that recruiting and training are the needed prerequisites for your growth plan. And I would advertise every successful recruiting hire of an experienced agent and I would also advertise every seminar, class or retreat that your team attends that focuses on client service.

#459046 - 09/11/17 08:08 AM Re: Increasing Floor Traffic/Calls? [Re: Long Walk]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7883
Loc: Vermont's North-East Kingdom
Originally Posted By: Midlands BPO Guy
". . . I'm surprised that nobody has answered your question . . ."

I would have answered but in thinking about this dilemma, I realized it's the same problem as individual Agents face every day . . . . it's a kind of Catch 22 !

Good Name, Good Location, and lots of Energy; but No Listings to draw in Customers or recruit New Agents who'll bring in even more new listings to make Customers want to visit and buy to create new Sales and create a reputation for being "the place" for satisfying your Real Estate needs.

Sometimes, these franchise operations will allow a new franchise to borrow active listings from several other nearby franchises in order to prime the pump and sort of kick-start the new brokerage.

No matter how great your Résumé; how attractive your Office Location; how flamboyant your personality; how deep your Pocketbook; how good your Intentions . . . . you still need attractive product in inventory to sell, meaning Listings. You need bait in order to go fishing !
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

#459049 - 09/11/17 09:43 AM Re: Increasing Floor Traffic/Calls? [Re: EricaG]
Long Walk Offline

Registered: 06/27/08
Posts: 309
Loc: New Hampshire

You cut right to the heart of the matter. It really is the classic 'Chicken or the Egg' problem: listings drive traffic, but traffic is needed to get the listings.

I started with C-21 in Florida in 1996. I had no money or experience, so I went door-knocking. My company encouraged this and actively discouraged floor time and open houses. It worked for me then, but I have no idea how a new agent would get started now.

It seems like OP's firm's business plan would have a recruiting and marketing plan together with a timeline for stabilizing the office. To get those experienced agents with a book of business when there is no existing office business, my guess is that the offered splits are going to be very generous. :=)


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