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#442064 - 01/05/15 01:48 PM Schema markup for testimonials page
DueDiligence Offline
Major Contributor

Registered: 12/05/06
Posts: 1635
Loc: Wild Wild West
Hi all, just getting back on my feet.

Schema markup for testimonials pages seems like a good idea. Question:

Using Itemprop="name", i.e., Bob Smith Realty, Anytown USA

1. If the Itemprop="url" refers to the MAIN webpage from each of the testimonials on the Testimonials webpage, and IF rich snippets do occur, will they occur on the Testimonials page or interfere with the MAIN page description? Silly question, maybe, but I'm cautious.

2. For each testimonial markup, should the MAIN webpage url be repeated?

Thanks!

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#442083 - 01/06/15 09:00 AM Re: Schema markup for testimonials page [Re: DueDiligence]
doug Offline

Admin
Veteran Member

Registered: 12/31/69
Posts: 1102
Loc: Canada
I am no expert on using schema markup but why would you want to link each testimonial to your site's main entry page?

There is some good info on using Itemprop="url" at http://schema.org/docs/gs.html#microdata_itemprop
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#442086 - 01/06/15 12:04 PM Re: Schema markup for testimonials page [Re: doug]
DueDiligence Offline
Major Contributor

Registered: 12/05/06
Posts: 1635
Loc: Wild Wild West
Well, let's become experts! It is the future of search.

In its infancy, it's murky and confusing, kind of like Basic 30+ years ago-- seat of the pants stuff with limited how-tos. I get where it's going and why, but application at this time is sketchy. Especially for real estate services. Testimonials seemed the best place to start. The safest place to test it.

I don't know why suggested coding puts the main URL in each testimonial. It's valuable to link WHO the reviewer is talking about in addition to WHAT (service) was rendered, and WHERE information ABOUT that service (and the provider) can be found. That much I get. But I agree with why? have the main url in each testimonial.

I'll PM you the testimonial code. You probably know about the aggregate rating code already.

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#442087 - 01/06/15 12:25 PM Re: Schema markup for testimonials page [Re: DueDiligence]
doug Offline

Admin
Veteran Member

Registered: 12/31/69
Posts: 1102
Loc: Canada
My understanding is that using schema does not help increase you search positions. It allows you to have control over the snippet searchers see in the search result and that may allow you to perhaps entice more searchers to click on your link. Unless the page is already ranking highly it seems like a lot of work for not much reward to me.

With that, I don't follow the reasoning for adding schema to a Realtor's testimonial page - a page that would only show up in searches for "Jane Agent testimonials".

For Realtors isn't schema primarily of value for assisting the listing in Local Search which is pretty much like a phone book?
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#442088 - 01/06/15 01:10 PM Re: Schema markup for testimonials page [Re: DueDiligence]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2401
Loc: Outer Banks
I use it for some of my meta descriptions and it makes my space in the serps look good, when g feels like using it. It is better than them just pulling random text off the page.

today they are using it and my results look like a proper advertiement should look. I just wish they wouldnt cut it short. Bing leaves it intact so my 800 number shows up in the results.


Edited by Bigtoe (01/06/15 01:12 PM)

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#450044 - 01/22/16 01:24 PM Re: Schema markup for testimonials page [Re: DueDiligence]
Jason_C Offline
Member

Registered: 01/17/16
Posts: 38
Loc: Colombia
Hey guys, just thought I'd chime in here.

Doug is right on as far as I can tell. I've reached out to some of the SEO data collectors to see if they have noticed any improvement with using schema when no snippet would be applied. I'll come back if I get anything worth noting.

The main advantage I can see right now would be for new or newly re-designed websites (only if new URL structures are implemented) and the search engine's ability to quickly analyze its contents.

As far as referencing the main page in the URL, I may be misunderstanding your point, DueDiligence, but the URL within the schema tag should be directed towards the page on schema.org where the rule exists.

In general, I would look towards whoever develops the site or tools used on the site to have this properly implemented. For example, in WordPress, the theme or plugin that displays listings should have proper schema markup wherever you provide listings. I've only ever tested this on one platform, but it's worth digging deeper on. I'll reach out to some of the WordPress real estate theme developers and see if they'll fill me in on how they handle this.
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#450410 - 02/09/16 08:25 AM Re: Schema markup for testimonials page [Re: DueDiligence]
Jason_C Offline
Member

Registered: 01/17/16
Posts: 38
Loc: Colombia
Sorry it took me so long to get back here.

I was able to confirm that Schema markup has not had any impact on ranking and nobody expects it to. Given Google's failure to get authors to properly implement the markup necessary to apply authorship snippets, it's very unlikely that Google will be applying schema as a ranking factor in the near future.

That said, applying it properly is still the right thing to do. I was also able to confirm that listing should be properly marked up with Schema.org tags when they are transferred from the MLS to IDX if you're using IDX to present properties on your site. Beyond the listing tags, it would still be on a platform by platform basis to know if they are being used.
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#465717 - 08/21/19 08:20 PM Re: Schema markup for testimonials page [Re: DueDiligence]
ManhattanMiami Offline
Member

Registered: 08/21/19
Posts: 32
Loc: Manhattan, NY
Just did the schema on my site and the bounce rates dropped dramatically
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Ricardo Mello
https://www.manhattanmiami.com

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