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#431891 - 01/15/14 01:55 PM 3D Mail Leads The Way
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
So, I just got another call off of one of my 3D Mail campaigns to expired listings (1st step is a postcard, 2nd step is a sales letter, home seller's guide, and Rubik's cube, and the 3rd step is the trash can with a sales letter). We're meeting with the guy on Friday so hopefully we'll list it! It expired at $550,000. Not too shabby.

So far, I'm at a 6.38% response rate and a 2.12% listing rate. If we get this guy it'll bump up the listing rate. Woot!

Sometimes being different pays off. No other agent in my area is doing 3D Mailings, so we get to reap the rewards.

Do any of you send out 3D mailings? If so, have you had any success? What have you been sending out?
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#432272 - 01/26/14 11:30 AM Re: 3D Mail Leads The Way [Re: David Hunter]
gitmonee Offline
Veteran Member

Registered: 10/23/13
Posts: 601
Loc: LA California
what's the trash can look like?

a mini trash can you send in a box?

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#432277 - 01/26/14 01:23 PM Re: 3D Mail Leads The Way [Re: David Hunter]
Dizzy810 Offline
Junior Member

Registered: 12/22/13
Posts: 9
Loc: DFW, Texas
So how much does this cost? I'm sure the shipping has got to cost at least $10 between the 3 mailings.

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#432280 - 01/26/14 02:06 PM Re: 3D Mail Leads The Way [Re: gitmonee]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Gitmonee,

Here are two pictures of the trash can. The trash can is a self-mailer, which means what you see is what shows up in your mailbox. It costs $2.07 for first class postage up to 3 ounces (USPS considers this a package). The trash cans weigh 1.60 ounces with two sheets of paper (for the sales letter). I also use two pieces of tape to hold the top (The top does lock in place, but I don't want it to pop off while going through the shipping process).

Also, I put the bank bag in the picture too. It's a self-mailer, but I have not tested them... yet. So, I don't know how much they'll cost to mail, but I believe in the low-mid 2 dollar range.

If you got one of these in your mailbox would you throw them out or would you open them before any other mail in your pile?... That's what I thought. It's all about being different. ha

It still amazes me what we can put in the mail!


_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#432282 - 01/26/14 02:19 PM Re: 3D Mail Leads The Way [Re: Dizzy810]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Hi Dizzy,

The total cost for all three steps is $8.35.

The total includes paper, color printing, Trash Can, Rubik's Cube, Envelope, label, and postage (Postage is a little more than half the total... $4.60 total postage... $.46 for postcard, $2.07 for the Rubik's cube in a 9x12 envelope, and $2.07 for the trash can).
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#432284 - 01/26/14 03:52 PM Re: 3D Mail Leads The Way [Re: David Hunter]
Dizzy810 Offline
Junior Member

Registered: 12/22/13
Posts: 9
Loc: DFW, Texas
I didn't realize it was a miniature trashcan. I thought it was a normal size one. That makes more sense.

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#432285 - 01/26/14 04:29 PM Re: 3D Mail Leads The Way [Re: Dizzy810]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
I'm not that crazy to send a full sized trash can... or am I... haha!

Now you got me curious as to how much it would cost to send a full sized trash can. smile
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#432309 - 01/27/14 06:35 AM Re: 3D Mail Leads The Way [Re: David Hunter]
gitmonee Offline
Veteran Member

Registered: 10/23/13
Posts: 601
Loc: LA California
you could send a real trash can, the message being- "throw all your other solicitations in here. My services are the only thing you need."

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#432363 - 01/28/14 07:56 AM Re: 3D Mail Leads The Way [Re: gitmonee]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Haha! That would be a good headline!

**UPDATE** I just mailed another trash can today and the postage went up to $2.32 (as of yesterday, January 27, 2014). First class stamps are now $0.49. Ugh!
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#432516 - 01/31/14 07:29 PM Re: 3D Mail Leads The Way [Re: David Hunter]
TDUB Offline
Junior Member

Registered: 10/14/13
Posts: 9
Loc: California
Did I miss a posting on what the Rubiks Cube is for??

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#432519 - 02/01/14 03:37 AM Re: 3D Mail Leads The Way [Re: David Hunter]
smg Offline
Major Contributor

Registered: 02/16/06
Posts: 2823
Loc: United States
Originally Posted By: David Hunter
Gitmonee,

Here are two pictures of the trash can. The trash can is a self-mailer, which means what you see is what shows up in your mailbox. It costs $2.07 for first class postage up to 3 ounces (USPS considers this a package). The trash cans weigh 1.60 ounces with two sheets of paper (for the sales letter). I also use two pieces of tape to hold the top (The top does lock in place, but I don't want it to pop off while going through the shipping process).

Also, I put the bank bag in the picture too. It's a self-mailer, but I have not tested them... yet. So, I don't know how much they'll cost to mail, but I believe in the low-mid 2 dollar range.

If you got one of these in your mailbox would you throw them out or would you open them before any other mail in your pile?... That's what I thought. It's all about being different. ha

It still amazes me what we can put in the mail!




Pretty creative, just not my thing. I would prefer to knock on their door to discuss listing the property. They get lots of phone calls, mailers, door hangers, but few actually knock on their door. This is certainly gimmicky, but would wind up in the trash at my house.

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#432523 - 02/01/14 06:33 AM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Originally Posted By: TDUB
Did I miss a posting on what the Rubiks Cube is for??


Tdub, the Rubik's Cube is for the second mailing I mail out with a home seller's guide. Headline is "Is Selling Your House More Puzzling Than You Thought?"

Thanks for the feedback, SMG. I don't know anyone in my area door knocking (I'm sure this is the best way to get listings). A few call and a few send out postcards. That's about it. Most agents in my office sit around waiting for the phone to ring. It's all about taking some kind of action!
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#439549 - 09/26/14 06:42 PM Re: 3D Mail Leads The Way [Re: David Hunter]
tnugent Offline
Member

Registered: 07/13/07
Posts: 350
Loc: Ohio
Where do you order the trash cans?

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#439550 - 09/26/14 06:46 PM Re: 3D Mail Leads The Way [Re: David Hunter]
tnugent Offline
Member

Registered: 07/13/07
Posts: 350
Loc: Ohio
I found it, thanks.

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#439561 - 09/27/14 01:57 PM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Sounds good! Let me know if you have any questions.
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#439660 - 10/02/14 10:07 AM Re: 3D Mail Leads The Way [Re: David Hunter]
synergy Offline
Member

Registered: 08/20/14
Posts: 19
Loc: Ohio
Do any of the particular pieces in the 3d step work better for you? i.e. trash can vs message in a bottle vs bank bag?

What kind of sales pitch letters are you using?
Thanks


Edited by synergy (10/02/14 10:07 AM)

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#439668 - 10/02/14 03:54 PM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Bank bag and trash cans work the best. It was a lot of work for the message in the bottles (probably because I handwrote everything... ugh), so maybe if I had the sales letter typed the message in the bottles would have worked better.

I use the 3D mail in the last step of a 3 step sequence. For the sales letters I go over the home seller's guide I sent to the expireds, and what they'll get when listing.

For the trash can I use a headline "Don't Throw Away This Opportunity To Get Your House Sold."

Bank Bag is "When We Sell Your House You're Going To Need This Bank Bag To Take All Of Your Money To The Bank."

People love 'em!
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#439672 - 10/02/14 10:04 PM Re: 3D Mail Leads The Way [Re: David Hunter]
gitmonee Offline
Veteran Member

Registered: 10/23/13
Posts: 601
Loc: LA California
bank bag sounds very memorable.

you don't need to handwrite anything when there are fonts that look like handwriting. Would save a ton of time.

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#439675 - 10/03/14 02:27 AM Re: 3D Mail Leads The Way [Re: David Hunter]
synergy Offline
Member

Registered: 08/20/14
Posts: 19
Loc: Ohio
So you are no longer using something lumpy in the 2nd step of the mailing? I seem to recall reading that you were sending rubics cubes in the second step.

Is the bank bag similar in mailing cost as the trash can?

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#439690 - 10/03/14 11:29 AM Re: 3D Mail Leads The Way [Re: gitmonee]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Originally Posted By: gitmonee
bank bag sounds very memorable.

you don't need to handwrite anything when there are fonts that look like handwriting. Would save a ton of time.


Very true! I liked handwriting for the message in a bottle, but it was too much work. Handwriting fonts are definitely the way to go.
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#439693 - 10/03/14 11:33 AM Re: 3D Mail Leads The Way [Re: synergy]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Originally Posted By: synergy
So you are no longer using something lumpy in the 2nd step of the mailing? I seem to recall reading that you were sending rubics cubes in the second step.

Is the bank bag similar in mailing cost as the trash can?


Correct. The second step has the same info (sales letter, home seller's guide, and Reviews) except it's now mailed in a fake "Rush Priority Express" envelope. Saves over a dollar per mailing and looks better than the brown envelopes with the Rubik's cube.

Bank bags costs the same in postage as the trash cans. First Class Parcels up to 3 ounces are currently $2.32 to mail. I've never gone over 2.7 ounces.
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#439709 - 10/04/14 06:28 AM Re: 3D Mail Leads The Way [Re: David Hunter]
synergy Offline
Member

Registered: 08/20/14
Posts: 19
Loc: Ohio
As usual David you are very kind to share your knowledge.

How much is the cost to send the fake rush priority envelopes? Are you getting any call backs after the rush envelope but before the 3d mailer?

Thanks again.

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#439717 - 10/05/14 09:34 AM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
You're very welcome!

Right now postage is $1.19 for the fake "Rush Priority Express" envelopes at 1.3 ounces.

When I was mailing the Rubik's cube I never got a call until the third step. When I switched to the fake envelopes I started to get responses before I ever mailed out the third step, though the third step still yields the best response.
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


Top
#439721 - 10/05/14 12:05 PM Re: 3D Mail Leads The Way [Re: David Hunter]
gitmonee Offline
Veteran Member

Registered: 10/23/13
Posts: 601
Loc: LA California
Originally Posted By: David Hunter

When I was mailing the Rubik's cube I never got a call until the third step. When I switched to the fake envelopes I started to get responses before I ever mailed out the third step, though the third step still yields the best response.



if so,
Have you ever thought about skipping the 2nd step and jumping straight to the bank bag , since that is the best response?

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#439723 - 10/05/14 01:56 PM Re: 3D Mail Leads The Way [Re: David Hunter]
fdegree Offline
Member

Registered: 08/01/14
Posts: 63
Loc: Mid-Atlantic
How far apart do you space the 3 mailings?

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#439725 - 10/05/14 02:18 PM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
gitmonee, the problem with skipping the second step and going straight for the bank bag is I send the home seller's guide in the second step, and there is know way it would fit in the bank bag.

I do get responses now with the rush priority express envelopes (and when I do I don't send out the third step), but it's not as much as the bank bags. If there was a way for them to fit in the bank bag I would definitely try it.

Plus, the post card (first step) and home seller's guide (second step) builds up to the bank bag / trash can (third step).

fdegree, let's take this week for example (October 6 - 10, I don't check expired listings on Saturday or Sunday).

Any expired listings I see come through this week will be sent out the next day. So, if a listing expires tomorrow I send out the postcard and the sellers should get it Tuesday or Wednesday. I do this throughout the week, so Tuesday's expires get postcards on Wednesday, etc.

Then, the next Tuesday (October 14) I send out the home seller guides to everyone I sent the postcard to (sometimes I get postcards back because they were undeliverable or when I search the MLS the house was re-listed, so, obviously, I don't sent to them).

I then wait one full week, and on Tuesday, October 28, I send the final step (bank bag or mini trash can). Again, I check the MLS to make sure none of the houses have re-listed, and if they do I take them off the list.

I've noticed most sellers either re-list right away or wait awhile before re-listing.

Hope this helps!
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#439726 - 10/05/14 03:30 PM Re: 3D Mail Leads The Way [Re: David Hunter]
fdegree Offline
Member

Registered: 08/01/14
Posts: 63
Loc: Mid-Atlantic
It helps me...THANKS!!!

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#439738 - 10/06/14 02:06 AM Re: 3D Mail Leads The Way [Re: David Hunter]
synergy Offline
Member

Registered: 08/20/14
Posts: 19
Loc: Ohio
I've been mailing stress balls in the second step to make my envelope lumpy. No response yet, but then again I've only just started and have barely done 40 or so mailings. Ran out of stress balls, have some more on the way. I may change it up with the rush envelopes as you have noted David. Saves on postage and generates calls earlier.
Thanks!

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#439752 - 10/06/14 08:14 AM Re: 3D Mail Leads The Way [Re: David Hunter]
gitmonee Offline
Veteran Member

Registered: 10/23/13
Posts: 601
Loc: LA California
You said you send the 3 step to expireds.

Have you gauged the response from the never-listed's vs expireds ? If so, how do they compare

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#439767 - 10/06/14 02:29 PM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
synergy: Stress balls sound like a good idea! I've wanted to send the stress test cards, but haven't tried them yet (not lumpy though... guess I could have an outside teaser "Do NOT BEND").

What kind of message have you been sending?

gitmonee: What do you mean from the never-listeds vs. expireds? For the never-listed, are you talking about when I send out postcards to certain areas offering the home seller's guide?
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#439815 - 10/07/14 04:02 PM Re: 3D Mail Leads The Way [Re: David Hunter]
gitmonee Offline
Veteran Member

Registered: 10/23/13
Posts: 601
Loc: LA California
Originally Posted By: David Hunter

gitmonee: What do you mean from the never-listeds vs. expireds? For the never-listed, are you talking about when I send out postcards to certain areas offering the home seller's guide?



I mean people who have never listed their home with anyone.
I'm assuming you also send the 3-step mailer to them.

You said the response from expireds is great. However, expireds are generally more motivated to begin with.
What about the response rate from those who never listed with anyone?

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#439831 - 10/08/14 03:53 AM Re: 3D Mail Leads The Way [Re: David Hunter]
synergy Offline
Member

Registered: 08/20/14
Posts: 19
Loc: Ohio
David,

The headline I send with the stress ball is "Are you stressed out that your home did not sell?" I am targeting expireds only right now with this. Though I can see it being useful for FSBOs who have been sitting on the market for some time.

Right now I have been buying cheap generic stress balls. I have been perusing qualitylogoproducts.com and they seem to have decent pricing on custom logo stress balls or a stress ball in the shape of a brain. I think a stress squeezable brain with a custom logo with my name and brokerage has good retention value for future deals as well. I will try the rush priority envelopes first before I order custom stress balls.

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#439842 - 10/08/14 07:10 AM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
gitmonee, I don't send the 3-step campagin to people who have never listed with anyone before. Sure, I could send them to FSBOs, but the key is finding them, and a lot of the FSBO sites have dated info.

When I send EDDM to the farm area, we usually get less than 1% response, but, we get more leads because we send out over a thousand at a time.

With the expired 3-step campaign, we are picking who we send to (we send to certain areas, above $200,000, etc.). So, we may have nobody to send to for a week and the next week could be 10. So, it's a lot slower going with the expireds, but the response rate is higher.

It's more expensive per lead to go the expired 3-step campaign route than EDDM to the farm area. It costs $8-$9 to go through all 3 steps to one expired listing, compared to $0.34 per house in a farm area.

But, we bank dollars not response rates. Return on Investment is key.

synergy, have you received any leads/listings from the stress balls?? Is it part of a campaign or is it "one and done?"
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#439848 - 10/08/14 09:19 AM Re: 3D Mail Leads The Way [Re: David Hunter]
synergy Offline
Member

Registered: 08/20/14
Posts: 19
Loc: Ohio
It's still early in my stress ball campaign but it is part of a 3 step campaign. Postcards, stress ball envelope and will send something 3D as last step.

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#439853 - 10/08/14 10:21 AM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Awesome! Let us know how it goes.
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#452013 - 04/15/16 12:22 PM Re: 3D Mail Leads The Way [Re: David Hunter]
Aaron A Offline
Junior Member

Registered: 04/15/16
Posts: 1
Loc: Texas
I can't see any of the images :(

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#452021 - 04/18/16 03:12 AM Re: 3D Mail Leads The Way [Re: David Hunter]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Hey Aaron,

Looks likes like the pictures expired.

You can check them out here:

http://dukeofmarketing.com/3d-mail/

and here:

http://dukeofmarketing.com/category/3d-mail-marketing/

Enjoy!
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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