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#420897 - 02/28/13 07:47 PM Free Ways to Advertise an Open House
TonyGarciaLoans Offline

Registered: 01/29/13
Posts: 19
Loc: US
So you've posted the open house date on the MLS, printed fliers, have directional signs in your trunk...but but what are some other free ways to advertise an open house?

Social Media
If you know me, you probably predicted this would be first on the list. Don't stop at facebook on Twitter, LinkedIn, and any other social media sites you belong to. Make sure you use keyword hashtags on Twitter.

Photo Blog
Create a photo blog and/or a slideshow on wordpress, blogger, etc. to promote on sites like tumblr, pinterest, etc. Make sure you use the city, state and "Open House" in the headline so it generates in the url (this will help with SEO). Appropriate tags are also very important on Tumblr.

Take a pic (or a few), touch-up with a filter, and post on Instagram. Like twitter, don't forget to hashtag.

Home Search Sites
You may have an MLS that automatically syndicates to these sites, but if not, make sure your open house is listed on Trulia, Zillow,, etc.

If you use Postlets (which I recommend) you can create a beautiful html flier to embed into a Craigslist post.

Email Blast
Make sure all of your colleagues and business affiliates know about your open house. You never know who has a buyer that might love your listing.
HGTV's FrontDoor has a website specifically dedicated to open houses.

Tell the Neighbors
Take the grassroots approach and knock on some doors. It may be "old school" but it's still effective.

If you have any ideas that aren't on this list, please share! It's always great to get feedback.

About Tony Garcia
Tony Garcia has been a loan officer for over a decade. His experience, in-depth industry knowledge, and genuine concern for his clients has made him a trusted resource for both buyers and Realtors nationwide.
Cell: 571.246.4373
Fax: 866.477.7727

#421885 - 03/20/13 03:10 PM Re: Free Ways to Advertise an Open House [Re: TonyGarciaLoans]
KWCareers Offline

Registered: 11/27/12
Posts: 94
Loc: Worldwide

This is a great audio interview with one of top agents in the business sharing her proven strategy for turning open houses into a sold listing and generating buyer clients: The Best Open House Strategy


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