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#406887 - 05/16/12 08:22 PM Re: Direct mail/cold calls [Re: Rich1]
TheBPOExpert Offline
Member

Registered: 01/22/12
Posts: 114
Loc: Georgia
My experience is that most agents will do anything to avoid the number one way to get business. Talk to people. Cold calling is a fast way but also networking
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#407730 - 05/31/12 07:16 AM Re: Direct mail/cold calls [Re: TheBPOExpert]
Natoli Offline
Member

Registered: 05/07/12
Posts: 24
Loc: Other
I'll have to disagree with you, the number one way to get clients is not cold calls, because when you do that you are not working for your clients. Think referrals, getting known in a neighborhood once you've sold a house there, statistically there will be someone selling their house in the neighborhood in 0 to 6 months and if they know you did a good job on that neighborhood, they will probably give you a call. but you have to spend the time to be known in the neighborhood, provide something of value (a report for example) and expect nothing in return right away. only then you'll be seen as a person of trust and not a salesman. just my opinion. I also don't agree that your number one job is to talk to people, in my opinion your number one job is to find the dream home of people that WANT your help. not force it.

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#407735 - 05/31/12 07:35 AM Re: Direct mail/cold calls [Re: Natoli]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
My license here in Florida says "Real Estate Salesperson" right on the card.
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#407737 - 05/31/12 08:22 AM Re: Direct mail/cold calls [Re: Natoli]
Mike Burchyett Offline
Member

Registered: 05/21/12
Posts: 183
Loc: Nashville, TN
The most successful agents in the business spend 2-4 hours per day, 5 days a week, prospecting. Talking to 50-100 NEW people every day. This could include referrals, but also includes knocking doors or calling around new homes listed or sold, expired listings, and FSBOs. Karen Bernardi, who NETS $2 million + per year, still door knocks million dollar homes cold and calls homes around her new listings and sales. My goal is to make money in this business, not to have a warm fuzzy feeling and be broke, so I'm going to follow her example.

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#407738 - 05/31/12 08:28 AM Re: Direct mail/cold calls [Re: Mike Burchyett]
Kjmendy Offline
Veteran Member

Registered: 05/16/10
Posts: 935
Loc: London, Ontario
Originally Posted By: Mike Burchyett
The most successful agents in the business spend 2-4 hours per day, 5 days a week, prospecting. Talking to 50-100 NEW people every day.


I think that might be a great way to break into the business. But I don't think that it's possible to keep prospecting 2-4 / day when you've got a lot of active clients on the go.

If you've got a hole in your day then use it to prospect but don't expect to be able to maintain that pace when you busy.

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#407761 - 05/31/12 03:19 PM Re: Direct mail/cold calls [Re: Erik Webster]
Natoli Offline
Member

Registered: 05/07/12
Posts: 24
Loc: Other
I don't see a real estate agent as a salesperson. there needs to be trust, loyalty and a relationship between an agent and his client (if you want referrals and returning business that is to say). And that is not what a salesperson inspires. Sounds like we have a different conception of the real estate agent's role but I totally respect your view. As a Real estate investor in California I stay away from salespersons, but that's just my personality. I am following your blog by the way and I am eager to see your results and how long you can keep this up !
My mentor is Dean Jackson ("I love marketing" website and podcast).
Wishing you well,
Nathalie

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