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#385812 - 08/08/11 08:28 AM Door knocking strategy
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
I spent this weekend listing to two of the programs that I had bought when I was a SoCal Realtor. One is by Phil Nordella who owns the largest Realty Executives in the nation http://www.doorknockingsystems.com/main_mov.html

The other is Bill Nasby http://www.billnasby.com/ who is a well known trainer who took the Ferry Just Listed/Sold script door to door in a major way.

Both are excellent resources, but they have slightly different approaches. Phil Nordella says to take 1,000-1,500 homes and hit it monthly until you have the area on lockdown.

Nasby says to have a more expanded area and maybe recycle the same homes every 3-4 months (or more).

I can see the sense in both approaches. One you go deep into a area and harvest hard, you can keep good notes, get to know the folks by name as you keep them in the note ledger system Nordella gives you.

The second approach says that quantity has quality. I may get plenty of 30-90 day listing leads and then do lead follow up in a more focused way on top of mailing to the lead base I harvest.

I am more leaning towards the Nasby method of going wide and have mapped about 6,000 homes in my target zipcode 33024 / Florida. I should be finished counting them off Google Maps / Sattelite view in a few days as I build routes.

I know that only like .0005% of all Realtors religiously door knock. They tend to be fairly rare even if every one knows they do very very well financially.

Any thoughts? I used to be 100% phone, but I want to get out there and try doors instead to see if it increases my returns vs pure phone.

This is my focus area

http://maps.google.com/maps?q=33024&hl=en&ll=26.00619,-80.248089&spn=0.055849,0.07699&sll=37.230328,-95.712891&sspn=49.896813,78.837891&t=h&z=14


Edited by Erik Webster (08/08/11 08:29 AM)
_________________________
erik.j.webster@gmail.com

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#385814 - 08/08/11 08:33 AM Re: Door knocking strategy [Re: Erik Webster]
Sassy411 Offline
Member

Registered: 11/30/10
Posts: 308
Loc: TN
In this day and age, do people really open their doors to total strangers? How many listings have you actually gotten this way?

Top
#385825 - 08/08/11 10:07 AM Re: Door knocking strategy [Re: Erik Webster]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Erik Webster
I spent this weekend listing to two of the programs that I had bought when I was a SoCal Realtor. One is by Phil Nordella who owns the largest Realty Executives in the nation http://www.doorknockingsystems.com/main_mov.html

The other is Bill Nasby http://www.billnasby.com/ who is a well known trainer who took the Ferry Just Listed/Sold script door to door in a major way.

Both are excellent resources, but they have slightly different approaches. Phil Nordella says to take 1,000-1,500 homes and hit it monthly until you have the area on lockdown.

Nasby says to have a more expanded area and maybe recycle the same homes every 3-4 months (or more).

I can see the sense in both approaches. One you go deep into a area and harvest hard, you can keep good notes, get to know the folks by name as you keep them in the note ledger system Nordella gives you.

The second approach says that quantity has quality. I may get plenty of 30-90 day listing leads and then do lead follow up in a more focused way on top of mailing to the lead base I harvest.

I am more leaning towards the Nasby method of going wide and have mapped about 6,000 homes in my target zipcode 33024 / Florida. I should be finished counting them off Google Maps / Sattelite view in a few days as I build routes.

I know that only like .0005% of all Realtors religiously door knock. They tend to be fairly rare even if every one knows they do very very well financially.

Any thoughts? I used to be 100% phone, but I want to get out there and try doors instead to see if it increases my returns vs pure phone.

This is my focus area

http://maps.google.com/maps?q=33024&hl=en&ll=26.00619,-80.248089&spn=0.055849,0.07699&sll=37.230328,-95.712891&sspn=49.896813,78.837891&t=h&z=14


if your going to knock doors, then you should have 6,000 flyers made out and the doors you knock..
give a flyer..or leave one on the door...
that way you leverage it..to the max..
a great flyer has
1.
a great headline..
like ATTN are Homeowners..Find out what your Home is worth in todays market
Or attn Area Homeowners..A Home was just SOLD in this area..Find out how this affects YOUR homes value..
2.some bullet copy on benefits
know what homes are selling for..
know your homes value
free area market reports..
3. some calls to action
get ur free report no cost or obligation right now
limited supply available..
for the next 17 homeowners..
call now
visit my website
email me

Top
#385826 - 08/08/11 10:08 AM Re: Door knocking strategy [Re: Sassy411]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
Originally Posted By: Sassy411
In this day and age, do people really open their doors to total strangers? How many listings have you actually gotten this way?



I usually prospected Just Listed/Solds via phone. If you read my original post I was looking to switch it up with doors.

Thanks for the positive note that adds to the content of this thread.
_________________________
erik.j.webster@gmail.com

Top
#385827 - 08/08/11 10:11 AM Re: Door knocking strategy [Re: lindenmoe]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
Originally Posted By: lindenmoe
Originally Posted By: Erik Webster
I spent this weekend listing to two of the programs that I had bought when I was a SoCal Realtor. One is by Phil Nordella who owns the largest Realty Executives in the nation http://www.doorknockingsystems.com/main_mov.html

The other is Bill Nasby http://www.billnasby.com/ who is a well known trainer who took the Ferry Just Listed/Sold script door to door in a major way.

Both are excellent resources, but they have slightly different approaches. Phil Nordella says to take 1,000-1,500 homes and hit it monthly until you have the area on lockdown.

Nasby says to have a more expanded area and maybe recycle the same homes every 3-4 months (or more).

I can see the sense in both approaches. One you go deep into a area and harvest hard, you can keep good notes, get to know the folks by name as you keep them in the note ledger system Nordella gives you.

The second approach says that quantity has quality. I may get plenty of 30-90 day listing leads and then do lead follow up in a more focused way on top of mailing to the lead base I harvest.

I am more leaning towards the Nasby method of going wide and have mapped about 6,000 homes in my target zipcode 33024 / Florida. I should be finished counting them off Google Maps / Sattelite view in a few days as I build routes.

I know that only like .0005% of all Realtors religiously door knock. They tend to be fairly rare even if every one knows they do very very well financially.

Any thoughts? I used to be 100% phone, but I want to get out there and try doors instead to see if it increases my returns vs pure phone.

This is my focus area

http://maps.google.com/maps?q=33024&hl=en&ll=26.00619,-80.248089&spn=0.055849,0.07699&sll=37.230328,-95.712891&sspn=49.896813,78.837891&t=h&z=14


if your going to knock doors, then you should have 6,000 flyers made out and the doors you knock..
give a flyer..or leave one on the door...
that way you leverage it..to the max..
a great flyer has
1.
a great headline..
like ATTN are Homeowners..Find out what your Home is worth in todays market
Or attn Area Homeowners..A Home was just SOLD in this area..Find out how this affects YOUR homes value..
2.some bullet copy on benefits
know what homes are selling for..
know your homes value
free area market reports..
3. some calls to action
get ur free report no cost or obligation right now
limited supply available..
for the next 17 homeowners..
call now
visit my website
email me


I was thinking of a door hanger or flyer or calendar. This company has a new product that speeds it up ALOT and makes it so no litter/door drop offs happen.

http://www.adeasprinting.com/

They have a cool calendar / sports schedule product.. they also do this for door hangers and for flyers.

I was looking at their Stick-It product. I'm getting some samples in the mail this week to play with it.

I have the Craig Proctor Quantum Leap which I picked up from a defunct realtor on Ebay some years ago. Should I do response 800 ads instead of a straight door hanger/calendar/Just Listed-Sold flyer? I could light up my Arch Telecom 800 or ProQuest account again.

Combining the best of Ferry and Proctor methods could make for some strong Kung Fu no doubt.


Edited by Erik Webster (08/08/11 10:17 AM)
_________________________
erik.j.webster@gmail.com

Top
#385828 - 08/08/11 11:02 AM Re: Door knocking strategy [Re: Erik Webster]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada
I've done both approaches with door knocking, I'll PM you my
result/thoughts later today. I have some demanding clients
that have taken over my entire life which I hate.
Usually I have some control, not this time.


Edited by Hunter 308 (08/08/11 11:03 AM)

Top
#385829 - 08/08/11 11:18 AM Re: Door knocking strategy [Re: Erik Webster]
PA Roadkill Offline
Major Contributor

Registered: 11/15/06
Posts: 2179
Loc: The Middle of the Interstate
I suppose it might work, but my memory of living in south Florida for 12 years was this:

1. People do not answer your door knock or doorbell ring because they are afraid you might be the boogyman.
2. There are so many gated communities that getting in is an issue.
3. There's plenty of communities with "No soliciting" rules and all you need is one hard-*ss to report it.

I've met Bill Nasby a few times - last I knew he was affiliated with Exit Realty and was close to 80 years old. I sat in a 3 hour class with him in 2006 and I only remember two things he said:

1. Sex is great in old age
2. The trouble with the world today is TV shows like Desparate Housewifes.
_________________________
Broker-Owner Thirteen Years REO Experience
GRI,CRS,CRB,e-Pro

Some days I feel like the bug, other days I feel like the windshield



Top
#385830 - 08/08/11 11:28 AM Re: Door knocking strategy [Re: Erik Webster]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Erik Webster
Originally Posted By: lindenmoe
Originally Posted By: Erik Webster
I spent this weekend listing to two of the programs that I had bought when I was a SoCal Realtor. One is by Phil Nordella who owns the largest Realty Executives in the nation http://www.doorknockingsystems.com/main_mov.html

The other is Bill Nasby http://www.billnasby.com/ who is a well known trainer who took the Ferry Just Listed/Sold script door to door in a major way.

Both are excellent resources, but they have slightly different approaches. Phil Nordella says to take 1,000-1,500 homes and hit it monthly until you have the area on lockdown.

Nasby says to have a more expanded area and maybe recycle the same homes every 3-4 months (or more).

I can see the sense in both approaches. One you go deep into a area and harvest hard, you can keep good notes, get to know the folks by name as you keep them in the note ledger system Nordella gives you.

The second approach says that quantity has quality. I may get plenty of 30-90 day listing leads and then do lead follow up in a more focused way on top of mailing to the lead base I harvest.

I am more leaning towards the Nasby method of going wide and have mapped about 6,000 homes in my target zipcode 33024 / Florida. I should be finished counting them off Google Maps / Sattelite view in a few days as I build routes.

I know that only like .0005% of all Realtors religiously door knock. They tend to be fairly rare even if every one knows they do very very well financially.

Any thoughts? I used to be 100% phone, but I want to get out there and try doors instead to see if it increases my returns vs pure phone.

This is my focus area

http://maps.google.com/maps?q=33024&hl=en&ll=26.00619,-80.248089&spn=0.055849,0.07699&sll=37.230328,-95.712891&sspn=49.896813,78.837891&t=h&z=14


if your going to knock doors, then you should have 6,000 flyers made out and the doors you knock..
give a flyer..or leave one on the door...
that way you leverage it..to the max..
a great flyer has
1.
a great headline..
like ATTN are Homeowners..Find out what your Home is worth in todays market
Or attn Area Homeowners..A Home was just SOLD in this area..Find out how this affects YOUR homes value..
2.some bullet copy on benefits
know what homes are selling for..
know your homes value
free area market reports..
3. some calls to action
get ur free report no cost or obligation right now
limited supply available..
for the next 17 homeowners..
call now
visit my website
email me


I was thinking of a door hanger or flyer or calendar. This company has a new product that speeds it up ALOT and makes it so no litter/door drop offs happen.

http://www.adeasprinting.com/

They have a cool calendar / sports schedule product.. they also do this for door hangers and for flyers.

I was looking at their Stick-It product. I'm getting some samples in the mail this week to play with it.

I have the Craig Proctor Quantum Leap which I picked up from a defunct realtor on Ebay some years ago. Should I do response 800 ads instead of a straight door hanger/calendar/Just Listed-Sold flyer? I could light up my Arch Telecom 800 or ProQuest account again.

Combining the best of Ferry and Proctor methods could make for some strong Kung Fu no doubt.


that is the program..
and yes...always do direct response/info providing
not branding..
calenders and recipe cards are a waste of money..
they dont do anything to establish you as an area expert..
now offering market reports, trend reports..thats an expert with value

yes i use the 1800 and website to let them request these area reports..
door hangers are a good idea...

but make sure its direct response..or its junk mail

Top
#385832 - 08/08/11 11:35 AM Re: Door knocking strategy [Re: PA Roadkill]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
Originally Posted By: PA Roadkill
I suppose it might work, but my memory of living in south Florida for 12 years was this:

1. People do not answer your door knock or doorbell ring because they are afraid you might be the boogyman.
2. There are so many gated communities that getting in is an issue.
3. There's plenty of communities with "No soliciting" rules and all you need is one hard-*ss to report it.

I've met Bill Nasby a few times - last I knew he was affiliated with Exit Realty and was close to 80 years old. I sat in a 3 hour class with him in 2006 and I only remember two things he said:

1. Sex is great in old age
2. The trouble with the world today is TV shows like Desparate Housewifes.


The area im going into has no PUD communities, I choose my zone carefully to avoid that. Its all 1960s/70s tract homes with no private deed restrictions.

One block north of where I am looking at there is a PUD community, but nearly 1/2 of it is for sale at 150-200k more than the middle class homes im shooting for. I want all bread and butter listings so I can focus on volume. The non-REO listings go for 170-210k average. They would be considered starter homes or one step up from starter in the area.

While the occasional door may have a No Soliciting sign which i'll respect (i'll still slap a door hanger/flyer on them though). The universal statistics are 25% will answer the door during the day and 35% after 4pm. I have a trick I learned from a friend who has canvassing teams for his business in the roofing industry to increase that.
_________________________
erik.j.webster@gmail.com

Top
#385833 - 08/08/11 11:42 AM Re: Door knocking strategy [Re: lindenmoe]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
Originally Posted By: lindenmoe
Originally Posted By: Erik Webster
Originally Posted By: lindenmoe
Originally Posted By: Erik Webster
I spent this weekend listing to two of the programs that I had bought when I was a SoCal Realtor. One is by Phil Nordella who owns the largest Realty Executives in the nation http://www.doorknockingsystems.com/main_mov.html

The other is Bill Nasby http://www.billnasby.com/ who is a well known trainer who took the Ferry Just Listed/Sold script door to door in a major way.

Both are excellent resources, but they have slightly different approaches. Phil Nordella says to take 1,000-1,500 homes and hit it monthly until you have the area on lockdown.

Nasby says to have a more expanded area and maybe recycle the same homes every 3-4 months (or more).

I can see the sense in both approaches. One you go deep into a area and harvest hard, you can keep good notes, get to know the folks by name as you keep them in the note ledger system Nordella gives you.

The second approach says that quantity has quality. I may get plenty of 30-90 day listing leads and then do lead follow up in a more focused way on top of mailing to the lead base I harvest.

I am more leaning towards the Nasby method of going wide and have mapped about 6,000 homes in my target zipcode 33024 / Florida. I should be finished counting them off Google Maps / Sattelite view in a few days as I build routes.

I know that only like .0005% of all Realtors religiously door knock. They tend to be fairly rare even if every one knows they do very very well financially.

Any thoughts? I used to be 100% phone, but I want to get out there and try doors instead to see if it increases my returns vs pure phone.

This is my focus area

http://maps.google.com/maps?q=33024&hl=en&ll=26.00619,-80.248089&spn=0.055849,0.07699&sll=37.230328,-95.712891&sspn=49.896813,78.837891&t=h&z=14


if your going to knock doors, then you should have 6,000 flyers made out and the doors you knock..
give a flyer..or leave one on the door...
that way you leverage it..to the max..
a great flyer has
1.
a great headline..
like ATTN are Homeowners..Find out what your Home is worth in todays market
Or attn Area Homeowners..A Home was just SOLD in this area..Find out how this affects YOUR homes value..
2.some bullet copy on benefits
know what homes are selling for..
know your homes value
free area market reports..
3. some calls to action
get ur free report no cost or obligation right now
limited supply available..
for the next 17 homeowners..
call now
visit my website
email me


I was thinking of a door hanger or flyer or calendar. This company has a new product that speeds it up ALOT and makes it so no litter/door drop offs happen.

http://www.adeasprinting.com/

They have a cool calendar / sports schedule product.. they also do this for door hangers and for flyers.

I was looking at their Stick-It product. I'm getting some samples in the mail this week to play with it.

I have the Craig Proctor Quantum Leap which I picked up from a defunct realtor on Ebay some years ago. Should I do response 800 ads instead of a straight door hanger/calendar/Just Listed-Sold flyer? I could light up my Arch Telecom 800 or ProQuest account again.

Combining the best of Ferry and Proctor methods could make for some strong Kung Fu no doubt.


that is the program..
and yes...always do direct response/info providing
not branding..
calenders and recipe cards are a waste of money..
they dont do anything to establish you as an area expert..
now offering market reports, trend reports..thats an expert with value

yes i use the 1800 and website to let them request these area reports..
door hangers are a good idea...

but make sure its direct response..or its junk mail


The zip code I am focusing is very dense and for the most part grid shaped. It has 16,000 SFR residences. I really want to focus like 8-9k of them that are not in private communities with the HOA Nazi's that come with it.

Since I am focusing on 1 zip code only.. you think I should setup a unbranded site like www.33024values.com or www.33024.com? with another erikwebster.com forwarding to that domain?

I am going to pull out the Craig Proctor I'll buy your home in 60 days promo. It's pretty bullet proof. If I remember off the top of my head its

Appraised or Market Price whichever is less
-7% Commission
Seller pays ALL costs
And they have to have used you to buy their next home and close escrow before the deal gets rolling. That 10-10.5% commission plus all the other stuff pretty much poison pills it beyond a marketing hook to get in the door. I would also need to make a addendum for a short sale scenario. If I remember in Florida a agent must have a pre-written contingency offer at listing when he does the List with me and I'll buy it approach.
_________________________
erik.j.webster@gmail.com

Top
#385842 - 08/08/11 01:29 PM Re: Door knocking strategy [Re: Erik Webster]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city

The zip code I am focusing is very dense and for the most part grid shaped. It has 16,000 SFR residences. I really want to focus like 8-9k of them that are not in private communities with the HOA Nazi's that come with it.

Since I am focusing on 1 zip code only.. you think I should setup a unbranded site like www.33024values.com or www.33024.com? with another erikwebster.com forwarding to that domain?

I am going to pull out the Craig Proctor I'll buy your home in 60 days promo. It's pretty bullet proof. If I remember off the top of my head its

Appraised or Market Price whichever is less
-7% Commission
Seller pays ALL costs
And they have to have used you to buy their next home and close escrow before the deal gets rolling. That 10-10.5% commission plus all the other stuff pretty much poison pills it beyond a marketing hook to get in the door. I would also need to make a addendum for a short sale scenario. If I remember in Florida a agent must have a pre-written contingency offer at listing when he does the List with me and I'll buy it approach. [/quote]

i dont use the zip
i use the area like
jerseycityhomeprices.com
the guaranteed sale is.

actually 7% commission
plus the offer should be what an investor would offer
70% of fair market minus repair cost
and they must be buying another home with us
and insert..your paramaters here..

lately i been trying different usp
your home sold in 30 days or i pay you $1,000
your home sold in 90 days or i sell it free
your home sold i 60 days or i buy it..
its all good...

Top
#385878 - 08/08/11 06:32 PM Re: Door knocking strategy [Re: lindenmoe]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada
If you are going to target 1500 homes you will have to hit them
2-3 times and track who you get. ie. do a run in the day time
and return in the eveing to get the ones you missed.
Your frequency can be intense initially and then you have to back of a bit. Part of this gig is to obtain referrals.
A newsletter work just fine, seeds, callender, not pads, even
pumkins if you are a strong one. The problem with this is you
get to know people and get bogged down with lengthy conversations, you contact count takes a nose dive which will
scare you.

For seven years I did 4000 homes on a lower frequency primarily with self made news letters. For years after I stopped this I still received calls. Chose an area that is mature with a fair number of retirees, with this type of area I would get 35% people home in the day. My area has become younger and now I only get around 25-30% people homes during the day.

As you data base grows you will slack of and slowyly loose your edge in the area. I now this first hand.


Edited by Hunter 308 (08/08/11 06:52 PM)

Top
#385882 - 08/08/11 06:54 PM Re: Door knocking strategy [Re: Hunter 308]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada
Nasby's approach makes sense to me, troll through a large
area of 4000 homes and then service your leads heavily.

Specialist's can charge more for their services. Same deal
with brain doctors.


Edited by Hunter 308 (08/08/11 06:55 PM)

Top
#385901 - 08/08/11 08:17 PM Re: Door knocking strategy [Re: Hunter 308]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
Originally Posted By: Hunter 308
Nasby's approach makes sense to me, troll through a large
area of 4000 homes and then service your leads heavily.

Specialist's can charge more for their services. Same deal
with brain doctors.


Yep thats what I was thinking. And you don't haveta lose track of em, hire a contact assistant part time.
_________________________
erik.j.webster@gmail.com

Top
#385902 - 08/08/11 08:21 PM Re: Door knocking strategy [Re: Erik Webster]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
This Mike Ferry DVD set for $95 bucks is a pretty sweet tool in a prelisting kit.

http://www.youtube.com/watch?v=OaMwcDSvb2s

http://www.youtube.com/watch?v=jw39LVz5NpE&feature=related


Edited by Erik Webster (08/08/11 08:22 PM)
_________________________
erik.j.webster@gmail.com

Top
#385903 - 08/08/11 08:32 PM Re: Door knocking strategy [Re: Erik Webster]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada
Originally Posted By: Erik Webster
[quote=Hunter 308]

Yep thats what I was thinking. And you don't haveta lose track of em, hire a contact assistant part time.


How can you loose track of them when you are passing through
the area again, Hi it's me again, when you see them you will
remember their plans. Pay yourself or buy a 300 pound Olympic
barbell set and get strong for free in your basement/garage.

You will feel less scared approaching a door when you feel solid and strong, small but important fact and you cant buy
this from Mike Ferry you have to work for it.


Edited by Hunter 308 (08/08/11 08:38 PM)

Top
#385905 - 08/08/11 08:45 PM Re: Door knocking strategy [Re: Hunter 308]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
Originally Posted By: Hunter 308
Originally Posted By: Erik Webster
[quote=Hunter 308]

Yep thats what I was thinking. And you don't haveta lose track of em, hire a contact assistant part time.


How can you loose track of them when you are passing through
the area again, Hi it's me again, when you see them you will
remember their plans. Pay yourself or buy a 300 pound Olympic
barbell set and get strong for free in your basement/garage.

You will feel less scared approaching a door when you feel solid and strong, small but important fact and you cant buy
this from Mike Ferry you have to work for it.


Im 6'4, over 300 lbs, wear size 15.5 shoes and built like a football linebacker, does that help?
_________________________
erik.j.webster@gmail.com

Top
#385908 - 08/08/11 08:56 PM Re: Door knocking strategy [Re: Erik Webster]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada
Your good to go and you have no excuses
for not doing your daily quota.


Edited by Hunter 308 (08/08/11 09:05 PM)

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#386063 - 08/10/11 03:53 AM Re: Door knocking strategy [Re: Erik Webster]
deepikasnv Offline
Member

Registered: 08/08/11
Posts: 42
Loc: India

I use door knocking as a key to growing relationships with prospective clients, and as a method of sweat equity PR. As a rule where I find no-one home I leave a business card at the door, and a note in the letter box "sorry I missed you".

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#386081 - 08/10/11 07:04 AM Re: Door knocking strategy [Re: deepikasnv]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada
Originally Posted By: deepikasnv

I use door knocking as a key to growing relationships with prospective clients, and as a method of sweat equity PR.


Bang on, the short term leads are key but what you have stated
is vital to long term success.

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#386241 - 08/11/11 12:36 PM Re: Door knocking strategy [Re: Erik Webster]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
I was putting together my marketing piece that I would stick/hang on the door if they werent home.

I am thinking along the lines of

I believe your home can be sold!

If I can't sell your home in 60 days I will pay you $1,000 dollars at closing!

I was going to use a image on $1000 and then have my image/logo under it. I thought of having a picture taken with me holding $1000 but that seemed crass.



or



the cashiers check would be photo shopped and made to look legit.

I am not sure of the wording of the ad copy. Maybe "I will sell your in 60 days or pay you $1,000 at closing"


Edited by Erik Webster (08/11/11 12:45 PM)
_________________________
erik.j.webster@gmail.com

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#386249 - 08/11/11 01:35 PM Re: Door knocking strategy [Re: Erik Webster]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Erik Webster
I was putting together my marketing piece that I would stick/hang on the door if they werent home.

I am thinking along the lines of

I believe your home can be sold!

If I can't sell your home in 60 days I will pay you $1,000 dollars at closing!

I was going to use a image on $1000 and then have my image/logo under it. I thought of having a picture taken with me holding $1000 but that seemed crass.



or



the cashiers check would be photo shopped and made to look legit.

I am not sure of the wording of the ad copy. Maybe "I will sell your in 60 days or pay you $1,000 at closing"

YOUR HOME SOLD IN 60 Days Or Less..GUARANTEED..Or I Pay You $1,000 Cash
stick with the first image...

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#386257 - 08/11/11 02:16 PM Re: Door knocking strategy [Re: lindenmoe]
Gamble Offline
Member

Registered: 10/18/10
Posts: 36
Loc: VA
/\ Agreed. The first image is definitely catchier.

lindenmoe, check your PM's :)

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#386258 - 08/11/11 02:19 PM Re: Door knocking strategy [Re: lindenmoe]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
You think a $1000 bill will pull better than a photoshopped cashiers check?

Also I was thinking of adding a list of free toll free report ads on the backside.

Something like "Free report: 5 Ways to Legally Avoid Forclosure"

"Free report: What to do if you bought your home for more than its worth today"

"Free Home Value Anaylsis: What is my home worth?"

"Free report: What to do when you are 30-90 days late on your mortgage"

or something with a toll free response line. Any ad copy ideas?
_________________________
erik.j.webster@gmail.com

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#386261 - 08/11/11 02:53 PM Re: Door knocking strategy [Re: Erik Webster]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada

Don't have a clue why you would want to offer up your fee
from the get go.

Those heading are brutal, I had no idea that you guys were
dealing with some heavy stuff.

Be like a Yogi all pure and perfect and just speak to people,
Mike is a big believer in this and he never carried promotional
material with him when he door knocked. Be a gift of yourself
as Emmerson or Thoreau talked about.

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#386276 - 08/11/11 03:58 PM Re: Door knocking strategy [Re: Hunter 308]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Hunter 308

Don't have a clue why you would want to offer up your fee
from the get go.

Those heading are brutal, I had no idea that you guys were
dealing with some heavy stuff.

Be like a Yogi all pure and perfect and just speak to people,
Mike is a big believer in this and he never carried promotional
material with him when he door knocked. Be a gift of yourself
as Emmerson or Thoreau talked about.


hunter,
its called marketing ..lol..

and that program comes with conditions..
you want a 60 day guarantee..i need a 60 day price...
its also something that seperates you from all the other 1,000 me too agents in the market..
i usually like to throw in to the prospect..
now mr seller, did any other realtor offer you that?
did any other realtor offer to put thier money where they mouth is?
what happens if they cant sell your home? will they be penalized..
and real estate is no different..
we all as consumers like money back guarantees..
besides the #1 agent in the world at age 29 and the #1 agent for remax in canada for 10 years...
ran those offers ..selling over 500 homes per year...
who am I to argue with those kind of results...


and its human nature to knock something they never tried...
like saying prospecting doesnt work..
or door knocking doesnt work

or marketing doesnt work..

better to ask..how does this work..ni?


Edited by lindenmoe (08/11/11 04:03 PM)

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#386285 - 08/11/11 06:23 PM Re: Door knocking strategy [Re: lindenmoe]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada
Originally Posted By: lindenmoe
[

and its human nature to knock something they never tried...
like saying prospecting doesnt work..
or door knocking doesnt work


Never tried it... I did 16 thousand doors a year for 5-7
years and I know how many call backs I got from leaving
stuff at the door. The only thing flyers are good for is
you can count off your attempts at home before you head out.

Why don't you go out and make 100,000.00 attemtps and then come
back and talk to us about it.

Little John here has a banner that he stole from Mike Ferry
about netting out some money at the end. I doubt Major Mike
has changed his ways or become Craig Proctors boyfriend..


Edited by Hunter 308 (08/11/11 06:24 PM)

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#386287 - 08/11/11 06:43 PM Re: Door knocking strategy [Re: Hunter 308]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
Originally Posted By: Hunter 308
Originally Posted By: lindenmoe
[

and its human nature to knock something they never tried...
like saying prospecting doesnt work..
or door knocking doesnt work


Never tried it... I did 16 thousand doors a year for 5-7
years and I know how many call backs I got from leaving
stuff at the door. The only thing flyers are good for is
you can count off your attempts at home before you head out.

Why don't you go out and make 100,000.00 attemtps and then come
back and talk to us about it.
Little John here has a banner that he stole from Mike Ferry
about netting out some money at the end. I doubt Major Mike
has changed his ways or become Craig Proctors boyfriend..


Neither. Why wouldnt I leave something on their door if they aren't there. For about $200-300 a month I can leave 3000+ door hangers.or made a net profit at the end of the year in the worst case scenario. If I sell 1 property from them I have broken even on simply adding 2 seconds to the process. Why wouldnt I want to have a territory and leave something 4 time a year?

Prospecting is the steak, anything from the marketing pieces is gravy. I like gravy.. don't you?

http://www.adeasprinting.com/?q=door-hangers-old


Edited by Erik Webster (08/11/11 06:45 PM)
_________________________
erik.j.webster@gmail.com

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#386294 - 08/11/11 07:37 PM Re: Door knocking strategy [Re: Erik Webster]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada
Ja, I like gravy too but the out of the blue "Come help me with
my real estate dilema" were a result of me meeting the person
and handing them a newsletter. These people didn't mention anything about moving they just looked at me in a curious
manner.

But hey if you think this will improve your chances of winning the lottery then you will jump out of bed, shine your shoes and
hit the road with a big grin on your face which wont hurt at all.


Edited by Hunter 308 (08/11/11 07:38 PM)

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#386299 - 08/11/11 08:06 PM Re: Door knocking strategy [Re: Hunter 308]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 1030
Loc: Canada

I think I figured things out. At a young age Mike Ferry was
aware that he had a "wondering eye" and realized that this
could cost him a ton of money. Knowing this he always kept
his expenses very low and never left flyers on doors that
no one was home. His intuition served him very well and
at the end of the day he is still a "well to do" happy camper.

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#386316 - 08/12/11 12:39 AM Re: Door knocking strategy [Re: Erik Webster]
Tempe REO Guy Offline
Member

Registered: 10/22/09
Posts: 119
Loc: Tempe, AZ
I like the first image better. The cashier's check requires careful examination while the $1000 check is obvious. You don't want your potential client's first impression of you as a person trying to put something over them. That's my gut instinct, anyway.
_________________________
I am a Tempe Real Estate agent specializing in foreclosures and short sales. I also focus on Chandler Real Estate. To search for your next Phoenix home, check out Phoenix MLS to view all homes available in the MLS.
We are hiring. Keep 50% on all leads we refer you.

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#386324 - 08/12/11 06:24 AM Re: Door knocking strategy [Re: Tempe REO Guy]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Steve Trang
I like the first image better. The cashier's check requires careful examination while the $1000 check is obvious. You don't want your potential client's first impression of you as a person trying to put something over them. That's my gut instinct, anyway.


hunter,
marketing..done right is not playing the lottery..
and im not saying you didnt try flyers..
im saying you never tried running direct response stuff,..
which is different..
1 person mails or leaves 1000 flyers gets zero response..

1 person leavres it gets 10 responses..
1 person knocks 1000 doors, speak to and gets zero response
1 gets great response..
same with prospecting calls..

whats the difference...
what they said and how they said it...
i think if someone wings it..
wether flyer, prospect or doorknocking..
its always a worst result than sticking with tried and true...
i had a terrible result my first month prospecting..i flew to vegas..
patrick ferry changed my opening statement...
i had a different result after that...
if the flyer doesnt work...change the headline..or the message...

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#386326 - 08/12/11 06:32 AM Re: Door knocking strategy [Re: lindenmoe]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
I was listening to the Patrick Ferry "Daily Script Workout" cds the other day and looking over the word track flash cards.


What were you saying and then what did you do differently?
_________________________
erik.j.webster@gmail.com

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#386329 - 08/12/11 07:21 AM Re: Door knocking strategy [Re: Erik Webster]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Erik Webster
I was listening to the Patrick Ferry "Daily Script Workout" cds the other day and looking over the word track flash cards.


What were you saying and then what did you do differently?


my first month using the expired script verbatim..
hi im blank with blabk and i noticed your home came off the market as an expired listing and i was calling to see when do you plan on interviewing the right agent for the job of sellinbg your home...? (id either be speaking to a dial tone or get this)

Nope we are not..were not selling..(i would keep on script)

If you had sold the home where would you go next?

DUDE YOUR NOT LISTENING WE TOLD YOU WE ARE NOT SELLING...GEEZ..

So he had me cut the fluff..

Hi Im Blank with blank...,Real quick... Is that property still available?

NO we are all set we are not selling..

me that makes sense...and if i had a buyer willing to make you an offer..would you be open to that?


bam..instant change of results..better rapport..more appointments..

its like with a postcard or flyer or ad..
the opening statement is the opening headline..
change the opening statement..change the headline on the flyer or postcard...

change the results...

hope that was helpful...
1. i had the mentality it was that prospecting doesnt work...
but i figured let me see if im doing it wrong...
patrick listened in on my calls..made that adjustment in five minutes..
over the next 2 days i set 6 appointments...
more than i had set in the previous 30 days...
its usually not that the medium doesnt work, like postcards, doorknocking , flyers, prospecting, internet marketing
its usually we are doing it wrong...
its usually the message...isnt resonating...
if i drop a flyer or door hanger saying.. list your home with me cause im the best...
well its just not as powerful as saying..
your home sold in 60 days or less guaranteed!
or
find out what your home is worth in todays market..
why?
one is all about me, me, me
1 is all about the benefit to them...


Edited by lindenmoe (08/12/11 07:34 AM)

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#387278 - 08/20/11 11:04 AM Re: Door knocking strategy [Re: Erik Webster]
ibsellin Offline
Member

Registered: 08/19/11
Posts: 378
Loc: USA
What is your opening line when door knocking? I tried for about a week, 300 doors, got one appointment with an unmotivated long term lead, and then it got really hot and I have not returned to doors ever since but I am open to trying again as I need to lose about 10 lbs and I figure talking on the phone may get me appointments but why not kill two birds with one stone and take off my gut while appointment setting?

At only my first 300 doors in I was still taking my licks I imagine but people come to the door and look at you like 'who the f()# are you and what do you want?' most are polite, say thank you or say no thank you, a couple are rude, but how do you get them to start a conversation?

My approach for my 300 doors (and yes I had some fliers with market data and direct response coupon offers) was:

Me:

Hi I'm (Name) with (Broker) and I was just wondering if you knew that despite the downturn this area has actually gone up in value since 2008, if you or anyone you know might be interested in selling your home I'm giving free home evaluations and free home warranties for my sellers and my buyers.

Them:

*takes flier* Uh, okay, thank you. (back inside)

Apart from my 1 appointment I received maybe 3 or 4 decent responses, short conversations at the door or what not.. no calls from fliers. No call backs from the conversation, if I would have been smart I would have jotted down the address and put them in my database of people I've met so I will do that in the future.

Hunter, how worthless are fliers? How many did you leave? If you did 16,000 doors per year how many did you leave before you gave up on them? Did you get any response or just very very low?


Edited by ibsellin (08/20/11 11:07 AM)

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#387282 - 08/20/11 11:53 AM Re: Door knocking strategy [Re: Erik Webster]
SheKaep Offline
Member

Registered: 07/09/07
Posts: 258
Loc: Washington, DC
The only time I ever door knock, is prior to an open house. I want the neighbors there in the neighborhood to have a chance to come and preview the home on a specified time rather than during the actual open house hours where I can be talking to those who may be genuinelly interested in getting an agent to buy through. That way, I'm not distracted uncecessarily by nosy neighbors and having to keep my eyes and ears open and having to engage others at the same time. I usually do this from 11/1:30-1pm, then the actual open house is at 1. Door knock in the neighborhood to remind the residents the day before even...

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#387292 - 08/20/11 03:11 PM Re: Door knocking strategy [Re: ibsellin]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: ibsellin
What is your opening line when door knocking? I tried for about a week, 300 doors, got one appointment with an unmotivated long term lead, and then it got really hot and I have not returned to doors ever since but I am open to trying again as I need to lose about 10 lbs and I figure talking on the phone may get me appointments but why not kill two birds with one stone and take off my gut while appointment setting?

At only my first 300 doors in I was still taking my licks I imagine but people come to the door and look at you like 'who the f()# are you and what do you want?' most are polite, say thank you or say no thank you, a couple are rude, but how do you get them to start a conversation?

My approach for my 300 doors (and yes I had some fliers with market data and direct response coupon offers) was:

Me:

Hi I'm (Name) with (Broker) and I was just wondering if you knew that despite the downturn this area has actually gone up in value since 2008, if you or anyone you know might be interested in selling your home I'm giving free home evaluations and free home warranties for my sellers and my buyers.

Them:

*takes flier* Uh, okay, thank you. (back inside)

Apart from my 1 appointment I received maybe 3 or 4 decent responses, short conversations at the door or what not.. no calls from fliers. No call backs from the conversation, if I would have been smart I would have jotted down the address and put them in my database of people I've met so I will do that in the future.

Hunter, how worthless are fliers? How many did you leave? If you did 16,000 doors per year how many did you leave before you gave up on them? Did you get any response or just very very low?


a couple of things..
1. is your flier direct response? if so what is your offer?
example..
Find out What homes in the area are selling for
no cost or obligation
1-800 number
your lead capture site

Find out what your home is worth in todays market
no cost or obligation
1800
website

2. if you gave them the market data..why should they call you then?

3. a free coupon is NOT a direct offer or lead generation...
a direct offer is a direct offer..
find out what your home is worth
get a fast free over the net home evalutation
find out what your neighbors down the street sold for..

and then a direct call to action

call for your free report
email me for your free report
visit my website for your free report

and 300 is not enough..
put out 1,000
make sure it has,,..
1.Benefit driven headline
2. an offer-dont give them data..make them request it..
3. clear specific call to action..
email foir your free report
call your free report
visit my LEAD CAPTURE website for your free report

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