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#386316 - 08/12/11 12:39 AM Re: Door knocking strategy [Re: Erik Webster]
Tempe REO Guy Offline
Member

Registered: 10/22/09
Posts: 119
Loc: Tempe, AZ
I like the first image better. The cashier's check requires careful examination while the $1000 check is obvious. You don't want your potential client's first impression of you as a person trying to put something over them. That's my gut instinct, anyway.
_________________________
I am a Tempe Real Estate agent specializing in foreclosures and short sales. I also focus on Chandler Real Estate. To search for your next Phoenix home, check out Phoenix MLS to view all homes available in the MLS.
We are hiring. Keep 50% on all leads we refer you.

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#386324 - 08/12/11 06:24 AM Re: Door knocking strategy [Re: Tempe REO Guy]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Steve Trang
I like the first image better. The cashier's check requires careful examination while the $1000 check is obvious. You don't want your potential client's first impression of you as a person trying to put something over them. That's my gut instinct, anyway.


hunter,
marketing..done right is not playing the lottery..
and im not saying you didnt try flyers..
im saying you never tried running direct response stuff,..
which is different..
1 person mails or leaves 1000 flyers gets zero response..

1 person leavres it gets 10 responses..
1 person knocks 1000 doors, speak to and gets zero response
1 gets great response..
same with prospecting calls..

whats the difference...
what they said and how they said it...
i think if someone wings it..
wether flyer, prospect or doorknocking..
its always a worst result than sticking with tried and true...
i had a terrible result my first month prospecting..i flew to vegas..
patrick ferry changed my opening statement...
i had a different result after that...
if the flyer doesnt work...change the headline..or the message...

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#386326 - 08/12/11 06:32 AM Re: Door knocking strategy [Re: lindenmoe]
Erik Webster Offline
Member

Registered: 05/04/08
Posts: 261
Loc: Broward County, FL
I was listening to the Patrick Ferry "Daily Script Workout" cds the other day and looking over the word track flash cards.


What were you saying and then what did you do differently?
_________________________
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#386329 - 08/12/11 07:21 AM Re: Door knocking strategy [Re: Erik Webster]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Erik Webster
I was listening to the Patrick Ferry "Daily Script Workout" cds the other day and looking over the word track flash cards.


What were you saying and then what did you do differently?


my first month using the expired script verbatim..
hi im blank with blabk and i noticed your home came off the market as an expired listing and i was calling to see when do you plan on interviewing the right agent for the job of sellinbg your home...? (id either be speaking to a dial tone or get this)

Nope we are not..were not selling..(i would keep on script)

If you had sold the home where would you go next?

DUDE YOUR NOT LISTENING WE TOLD YOU WE ARE NOT SELLING...GEEZ..

So he had me cut the fluff..

Hi Im Blank with blank...,Real quick... Is that property still available?

NO we are all set we are not selling..

me that makes sense...and if i had a buyer willing to make you an offer..would you be open to that?


bam..instant change of results..better rapport..more appointments..

its like with a postcard or flyer or ad..
the opening statement is the opening headline..
change the opening statement..change the headline on the flyer or postcard...

change the results...

hope that was helpful...
1. i had the mentality it was that prospecting doesnt work...
but i figured let me see if im doing it wrong...
patrick listened in on my calls..made that adjustment in five minutes..
over the next 2 days i set 6 appointments...
more than i had set in the previous 30 days...
its usually not that the medium doesnt work, like postcards, doorknocking , flyers, prospecting, internet marketing
its usually we are doing it wrong...
its usually the message...isnt resonating...
if i drop a flyer or door hanger saying.. list your home with me cause im the best...
well its just not as powerful as saying..
your home sold in 60 days or less guaranteed!
or
find out what your home is worth in todays market..
why?
one is all about me, me, me
1 is all about the benefit to them...


Edited by lindenmoe (08/12/11 07:34 AM)

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#387278 - 08/20/11 11:04 AM Re: Door knocking strategy [Re: Erik Webster]
ibsellin Offline
Member

Registered: 08/19/11
Posts: 378
Loc: USA
What is your opening line when door knocking? I tried for about a week, 300 doors, got one appointment with an unmotivated long term lead, and then it got really hot and I have not returned to doors ever since but I am open to trying again as I need to lose about 10 lbs and I figure talking on the phone may get me appointments but why not kill two birds with one stone and take off my gut while appointment setting?

At only my first 300 doors in I was still taking my licks I imagine but people come to the door and look at you like 'who the f()# are you and what do you want?' most are polite, say thank you or say no thank you, a couple are rude, but how do you get them to start a conversation?

My approach for my 300 doors (and yes I had some fliers with market data and direct response coupon offers) was:

Me:

Hi I'm (Name) with (Broker) and I was just wondering if you knew that despite the downturn this area has actually gone up in value since 2008, if you or anyone you know might be interested in selling your home I'm giving free home evaluations and free home warranties for my sellers and my buyers.

Them:

*takes flier* Uh, okay, thank you. (back inside)

Apart from my 1 appointment I received maybe 3 or 4 decent responses, short conversations at the door or what not.. no calls from fliers. No call backs from the conversation, if I would have been smart I would have jotted down the address and put them in my database of people I've met so I will do that in the future.

Hunter, how worthless are fliers? How many did you leave? If you did 16,000 doors per year how many did you leave before you gave up on them? Did you get any response or just very very low?


Edited by ibsellin (08/20/11 11:07 AM)

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#387282 - 08/20/11 11:53 AM Re: Door knocking strategy [Re: Erik Webster]
MrsSea Offline
Member

Registered: 07/09/07
Posts: 258
Loc: Washington, DC
The only time I ever door knock, is prior to an open house. I want the neighbors there in the neighborhood to have a chance to come and preview the home on a specified time rather than during the actual open house hours where I can be talking to those who may be genuinelly interested in getting an agent to buy through. That way, I'm not distracted uncecessarily by nosy neighbors and having to keep my eyes and ears open and having to engage others at the same time. I usually do this from 11/1:30-1pm, then the actual open house is at 1. Door knock in the neighborhood to remind the residents the day before even...

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#387292 - 08/20/11 03:11 PM Re: Door knocking strategy [Re: ibsellin]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: ibsellin
What is your opening line when door knocking? I tried for about a week, 300 doors, got one appointment with an unmotivated long term lead, and then it got really hot and I have not returned to doors ever since but I am open to trying again as I need to lose about 10 lbs and I figure talking on the phone may get me appointments but why not kill two birds with one stone and take off my gut while appointment setting?

At only my first 300 doors in I was still taking my licks I imagine but people come to the door and look at you like 'who the f()# are you and what do you want?' most are polite, say thank you or say no thank you, a couple are rude, but how do you get them to start a conversation?

My approach for my 300 doors (and yes I had some fliers with market data and direct response coupon offers) was:

Me:

Hi I'm (Name) with (Broker) and I was just wondering if you knew that despite the downturn this area has actually gone up in value since 2008, if you or anyone you know might be interested in selling your home I'm giving free home evaluations and free home warranties for my sellers and my buyers.

Them:

*takes flier* Uh, okay, thank you. (back inside)

Apart from my 1 appointment I received maybe 3 or 4 decent responses, short conversations at the door or what not.. no calls from fliers. No call backs from the conversation, if I would have been smart I would have jotted down the address and put them in my database of people I've met so I will do that in the future.

Hunter, how worthless are fliers? How many did you leave? If you did 16,000 doors per year how many did you leave before you gave up on them? Did you get any response or just very very low?


a couple of things..
1. is your flier direct response? if so what is your offer?
example..
Find out What homes in the area are selling for
no cost or obligation
1-800 number
your lead capture site

Find out what your home is worth in todays market
no cost or obligation
1800
website

2. if you gave them the market data..why should they call you then?

3. a free coupon is NOT a direct offer or lead generation...
a direct offer is a direct offer..
find out what your home is worth
get a fast free over the net home evalutation
find out what your neighbors down the street sold for..

and then a direct call to action

call for your free report
email me for your free report
visit my website for your free report

and 300 is not enough..
put out 1,000
make sure it has,,..
1.Benefit driven headline
2. an offer-dont give them data..make them request it..
3. clear specific call to action..
email foir your free report
call your free report
visit my LEAD CAPTURE website for your free report

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