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#383329 - 07/17/11 09:01 PM Postcard printer - Straight-through printer
Realtor DC Offline
Member

Registered: 05/24/11
Posts: 98
Loc: Washington, DC - Virginia - Ma...
So does anyone here print there own postcards? And I'm not talking about 5 - 100, I'm talking larger quantities for a monthly farming campaign. I want to start, but I need a printer, I figure I have two options:

1. Pay my print shop to print the postcards and find a printer that can simply do the addresses and barcoding needed for bulk mail rate. The print shop is actually inexpensive at about 3c card so this would be a great route..

2. Find a printer that could duplex print & mail merge the postcards on its own.

Either printer would have to have a straight through feed and be refillable (almost any printer is).. #1 could be black and white, but #2 would need to be color.

Any suggestions?

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#383345 - 07/18/11 02:24 AM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
homesocial.net Offline
Junior Member

Registered: 07/18/11
Posts: 7
Loc: Phoenix, AZ
Find a company that will do both, it will be cheapest. I don't know the quantities you're looking for but there are quite a few print companies that will design, print and mail the postcards and they know the mailing standards, how to farm a good quality list for you and the specifications about where to put addresses, postage, etc. so you won't have to do anything but approve the final design and write a check.

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#383352 - 07/18/11 06:59 AM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
Sassy411 Offline
Member

Registered: 11/30/10
Posts: 308
Loc: TN
Any favorite companies? I'd be interested if you would post some names. I love direct mail, so please, everyone post your best companies!

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#383356 - 07/18/11 07:38 AM Re: Postcard printer - Straight-through printer [Re: Sassy411]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Sassy411
Any favorite companies? I'd be interested if you would post some names. I love direct mail, so please, everyone post your best companies!


expresscopy.com
click2mail.com
and for large quantities over 5,000
postcardmania.com

some tips...
never farm blindly pay a lil extra to hit only homeowners
have some criteria like
owned at least 2 years or you might hit homeowners who just moved in..
target farms that are the most actively seling..so look in mls first
dont do image building farming..will take 12-18 months
do direct response farming..make that farm an offer...
free over the phone home evaluation
find out what the neighbors home sold for
free market analysis..to see what thier home is worth in todays market..

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#383365 - 07/18/11 08:35 AM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
ColoBroker Offline
Major Contributor

Registered: 11/03/07
Posts: 2346
Loc: Northern Colorado
I've always liked The Personal Marketing Company. Though I don't do any direct mail anymore with any consistancy they were always good.
_________________________


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#383374 - 07/18/11 10:08 AM Re: Postcard printer - Straight-through printer [Re: ColoBroker]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: ColoBroker
I've always liked The Personal Marketing Company. Though I don't do any direct mail anymore with any consistancy they were always good.


i like tpmco as well and quality is excellent and its auto-pilot..
problem is..its brand building..which isnt very profitable
i mailed thier newsletters every month for a year to about 300...

people loved it...but it never made me any money..no calls,
no leads, no sales...better i found to make direct response offers..
now if I send 300..I better get at least 1 response..or I stop it and make a better offer...

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#383382 - 07/18/11 10:38 AM Re: Postcard printer - Straight-through printer [Re: lindenmoe]
Sassy411 Offline
Member

Registered: 11/30/10
Posts: 308
Loc: TN
What are you offering? CMA?

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#383386 - 07/18/11 11:52 AM Re: Postcard printer - Straight-through printer [Re: Sassy411]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Sassy411
What are you offering? CMA?


yes but never call it that..lol..thats the trick it is a cma but translate that to a benefit..

ATTN AREA HOMEOWNERS
FIND OUT WHAT YOUR HOME IS WORTH
IN TODAYS MARKET..GEt YOUR FREE
OVER THE PHONE HOME EVALUATION NOW
FREE SERVICE NO COST OR OBLIGATION

PUBLIC NOTICE! WARNING
A HOME JUST SOLD..FIND OUT
HOW THIS AFFECTS YOUR HOMES VALUE
FREE SERVICE NO COST OR OBLIGATION

ATTN AREA HOMEOWNERS
NEW AREA FREE SERVICE lets
YOU DISCOVER THE EXACT VALUE
OF YOUR HOME In ToDAYS ECONOMY
FREE SERVICE, NO COST OR OBLIGATION

dont put a picture of yourself..they dont care!
this not about branding..no company logos
and you dont have to..just make sure
your name your number
your brokerage name and number is on there...

same goes for buyer fishing in high end apt complexes
they dont care about you..so make it about them
and a reason to call

ATTN AREA RENTERS
NEW PROGRAM Lets you
OWN FOR CHEAPER THAN RENT
FREE SERVICE NO COST OR OBLIGATION

ATTN AREA RENTERS
DONT PAY ANOTHER RENT PAYMENT
UNTIL YOU GET THIS FREE LIST
OF AWESOME HOMES CHEAPER THAN RENT
FREE SERVICE NO COST OR OBLIGATION

rules to this is test small..
send it to 500 renters if no response change the offer
if you cant get a rresponse with 500 why roll out 5000
now say you get 1 direct good response..thats a start..
now you know sending out 5000 will get you 10 responses...
target a lil more
renters who lived there at least 1 -5 years
who make over x amount...in my area they need to make over 100k..
so i dont wanna waste any money mailing to renters
who just moved in..last month with a 1 year new lease
or any renters who make 20k-30k..cause they will not be able to afford my offer...

same for homeowners..no owners who just moved in last year..
so only mail to homeowners who owned at least 2-10 years
why 10 years ..outside of that you get the lifers..owners who will never sell..ever..plus you can target the most active segment of homeowners

ages 25-55 years of age who owned at least 2,3-10 years..
this is called geographic, demographic target marketing..


Edited by lindenmoe (07/18/11 12:02 PM)

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#383425 - 07/18/11 03:55 PM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
Realtor DC Offline
Member

Registered: 05/24/11
Posts: 98
Loc: Washington, DC - Virginia - Ma...
to be sure, I can send 5000 postcards for about $900 a run plus the cost of the printer, ink, and mailing list ($400 for 5000) if I pay my print shop $150 to print them and do the rest myself. I know you will never find a company doing it that cheap, breakdown:

$150 - 5000 4.5 x 6 postcards full color both sides
$750 postage (.15c saturation rate * 5000)

24 mailings = $900 * 24 + $370 bulk mail & indica imprint permits + $400 list = $22400 + printer for 120,000 post cards!

No way you can get a company to mail you postcards for less than 19c each.



Edited by Realtor DC (07/18/11 04:00 PM)

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#383426 - 07/18/11 03:59 PM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Realtor DC
to be sure, I can send 5000 postcards for about $900 a run plus the cost of the printer, ink, and mailing list ($400 for 5000) if I pay my print shop $150 to print them and do the rest myself. I know you will never find a company doing it that cheap, breakdown:

$150 - 5000 4.5 x 6 postcards full color both sides
$750 postage (.15c saturation rate * 5000)

24 mailings = $900 * 24 + $400 bulk mail permit + $400 list + cost of printer & ink.

No way you can get a company to mail you postcards for less than 19c each.



dude thats for sure..if you can get out 5000 pieces for 900 dollars..DO IT!
i have never gotten it that low...ever...
lowest ever on postcards..is 10 cent per color postcard..24 cent bulk mail

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#383427 - 07/18/11 04:02 PM Re: Postcard printer - Straight-through printer [Re: lindenmoe]
Realtor DC Offline
Member

Registered: 05/24/11
Posts: 98
Loc: Washington, DC - Virginia - Ma...
that's how they make money! I've thought about starting a direct mail service on the side once I learn how to do it myself from running my own campaigns.. at $900 a run for 5000 in a market as pricy and hot as mine you can definitely use the shotgun approach.. just 1 deal pays for so many postcards..

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#383428 - 07/18/11 04:08 PM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
Ben34105 Offline
Ubiquitous Mod
Major Contributor

Registered: 02/25/05
Posts: 2304
Loc: Florida
I print my own cards with an Oki C5800Ldn and an Oki C5500. I buy the 100# paper from Sam's club.

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#383430 - 07/18/11 04:18 PM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Realtor DC
that's how they make money! I've thought about starting a direct mail service on the side once I learn how to do it myself from running my own campaigns.. at $900 a run for 5000 in a market as pricy and hot as mine you can definitely use the shotgun approach.. just 1 deal pays for so many postcards..

5000 postcards would cost black and white printed shipped mailed $1600 would be the lowest...4x6 through click 2 mail..
on color printed shipped and mailed 4x6 it would be about $2000
through prospectplus or postcard mania... so $900 is super awesome..

and thats excellent thinking..

in a pricey hot market the shotgun is best..
im in a post-hot market..it would be too much waste involved..
i need rifle approach with a scope to target..
but in any market ..your message is key..
you running direct offers? or brand building farming?


Edited by lindenmoe (07/18/11 04:23 PM)

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#383448 - 07/18/11 08:09 PM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
Sassy411 Offline
Member

Registered: 11/30/10
Posts: 308
Loc: TN
I love this thread. Can you not get your farm from a title company for free rather than have to buy your lists?

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#383478 - 07/19/11 06:05 AM Re: Postcard printer - Straight-through printer [Re: Sassy411]
Realtor DC Offline
Member

Registered: 05/24/11
Posts: 98
Loc: Washington, DC - Virginia - Ma...
Would the title company have a database of updated addresses with the barcoding info sorted by carrier route and walk sequence?

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#383520 - 07/19/11 10:50 AM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Realtor DC
Would the title company have a database of updated addresses with the barcoding info sorted by carrier route and walk sequence?


yeah they would..
but the united states postal service has list as well
you can not buy a cheaper more accurate saturation list than from them..
barcoding carrier route and walk sequence..
and if you using them to bulk mail it might be free...

hey realtor dc..what are you sending...
if you dont want to discuss..can you pm me..
im in new jersey so no competition..lol
i can send you some of my examples as well...
usps.com


Edited by lindenmoe (07/19/11 10:50 AM)

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#383590 - 07/19/11 08:50 PM Re: Postcard printer - Straight-through printer [Re: lindenmoe]
Realtor DC Offline
Member

Registered: 05/24/11
Posts: 98
Loc: Washington, DC - Virginia - Ma...
the usps will not sell you the lists, they direct you to the companies that do sell the lists. They will not even give you the carrier routes, much less the walk sequences.

I do not have my medium finalized.. all I have been sending so far has been expired postcards.. I plan on sending a monthly market report with some direct reponse offers like free home evaluation, free home warranty, etc.. I can mail you one of my expired postcards if you want, pm me your address.


Edited by Realtor DC (07/19/11 08:50 PM)

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#383725 - 07/20/11 05:25 PM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
hula lady Offline
Member

Registered: 06/16/11
Posts: 27
Loc: Oahu, Hawaii
USPS just rolled out a new program that allows any business to mail out flats for $.14 each. Minimum is 500 (max 5000) pieces per mailing, and pieces are guaranteed to be delivered (no returns) because they're the USPS - they know where everyone lives! No need to worry about updating your mailing lists with the USPS "moved" list.

The guidelines are similar to a bulk mail, if you're familiar with that. If not, it's not hard to learn. You just have to make sure that you print your pieces with the correct indicia and info.

I am planning a 1,000 mailing to try it out. Someone else in my office did a 2,000 mailing with great success.

Here's the website: http://www.usps.com/promotions/everydoordirectmailretail.htm

Here are the dimensions allowed:
http://pe.usps.com/text/dmm300/101.htm#1002686

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#383991 - 07/22/11 05:06 PM Re: Postcard printer - Straight-through printer [Re: hula lady]
Realtor DC Offline
Member

Registered: 05/24/11
Posts: 98
Loc: Washington, DC - Virginia - Ma...
Oh wow, this is amazing, I do not need an address printer or mailing lists.. only bad part is I cannot filter out renters... so it will be tricky to create a mailpiece that can capture a buyer or a seller...

Thanks so much for sharing, do you have any idea what type of headliner/offer your office member ran when they did their mailing? You say they had good results from 2,000... more than 1 deal out of it??

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#384098 - 07/23/11 06:05 PM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
hula lady Offline
Member

Registered: 06/16/11
Posts: 27
Loc: Oahu, Hawaii
He did something a little different, and used a community calendar of events for two months on one half and a "soft" RE message with a picture of himself on the other side. In the background was a gorgeous picture of the local mountains that residents immediately connect with. it was visually a gorgeous piece, and something that people would want to put on their fridges. His focus is really broad with this piece, as the goal is to brand himself as the area expert rather than just focus on "buyers" or "sellers." The idea is that if people associate you with real estate through a helpful, non-threatening and community-based piece, they will call you. I think it's an interesting concept, and so far it seems to be working for him. His second piece goes out next week.

It took some research on his part to actually find out what events to put on the calendar, but he is planning on using this as a farming piece over a long period of time. With his first round he got 3 leads - one of them a solid buyer that he is now in escrow with.

He's now incorporated a page on his website where people in the community can submit events to him to be printed on the cards.

This particular method takes some investment and commitment, though. I'm getting ready to send out my first round next month, and I'll let you know how it goes.

The thing I love about this USPS system is that you get NO RETURNS!! Every card gets delivered to a home. Period.

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#384104 - 07/23/11 07:24 PM Re: Postcard printer - Straight-through printer [Re: hula lady]
VABroker Offline
Veteran Member

Registered: 11/02/10
Posts: 1082
Loc: Virginia
Maybe it's just me, but, could this possibly be just to a general carrier route since they claim EVERY piece of mail gets delivered?

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#384189 - 07/24/11 11:00 AM Re: Postcard printer - Straight-through printer [Re: VABroker]
Realtor DC Offline
Member

Registered: 05/24/11
Posts: 98
Loc: Washington, DC - Virginia - Ma...
Yes, from how it looks you do not need to address the pieces or barcode anything! The only downside is it is less personal and you cannot filter out renters, but really, I'll save my money and time that goes into buying the lists, address printer (original topic), bulk mail software, sorting, palettes, etc... you get a great rate with none of that stuff.. this is amazing..

So as I understand it, you just put what they have on their website on every piece:

*****ECWRSS*****
Local Postal Customer
Your Town, USA 12345

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#384239 - 07/24/11 07:39 PM Re: Postcard printer - Straight-through printer [Re: Realtor DC]
hula lady Offline
Member

Registered: 06/16/11
Posts: 27
Loc: Oahu, Hawaii
Yes, DC - those are the advantages that I saw too. Less headache. Even if it doesn't save a whole TON of money in the end, I'd rather my money go to getting double the amount of LARGER postcards out there than paying for all of the other services that regular bulk mail requires. Not to mention the time...ugh.

I'll ask the guy in my office exactly what needs to be printed on the cards. As far as I understand it, yes, it is something general like that, but I'll double check and get back to you.

BTW...I print everything with gotprint.com. They're fast and do beautiful work. I think their prices are about as good as you could find. I used my EIN and tax license, and they let me sign up as a broker for lower prices. This is what I figure the cost would be for printing, shipping to me, and postage:

full color both sides / 6 x 9 / glossy
1000 cards - $220.22 (22 cents each)
2500 cards - $505.48 (20 cents each)
5000 cards - $978.09 (19.5 cents each)

Considering a regular postcard stamp is 28 cents, I think this is an AWESOME deal!

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#384274 - 07/25/11 12:41 AM Re: Postcard printer - Straight-through printer [Re: hula lady]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: hula lady
He did something a little different, and used a community calendar of events for two months on one half and a "soft" RE message with a picture of himself on the other side. In the background was a gorgeous picture of the local mountains that residents immediately connect with. it was visually a gorgeous piece, and something that people would want to put on their fridges. His focus is really broad with this piece, as the goal is to brand himself as the area expert rather than just focus on "buyers" or "sellers." The idea is that if people associate you with real estate through a helpful, non-threatening and community-based piece, they will call you. I think it's an interesting concept, and so far it seems to be working for him. His second piece goes out next week.

It took some research on his part to actually find out what events to put on the calendar, but he is planning on using this as a farming piece over a long period of time. With his first round he got 3 leads - one of them a solid buyer that he is now in escrow with.

He's now incorporated a page on his website where people in the community can submit events to him to be printed on the cards.

This particular method takes some investment and commitment, though. I'm getting ready to send out my first round next month, and I'll let you know how it goes.

The thing I love about this USPS system is that you get NO RETURNS!! Every card gets delivered to a home. Period.


a word of caution with branding yourself..

1. oit takes a long time..how long..
usually 12-24 months..
2.thats assuming noone has been already farming that farm ever..
3. boring generic messages..are usually called junk mail..
4. its ego based marketing,,in fact any marketing done to get your name out there is ego based marketing..period.

"even if they know who you are doesnt mean they will call call you..
anybody using direct mail successfully usually do direct response..
1. a headline that benefits the person recieving it..
2. an offer.. it has to have an offer..a cma, a market report, a free list of homes ,..somthing
3. a call to action..visit my website to get offer, call me direct to get offer..

or keep sending calenders, mage=nets recipe cards, with cute slogans, and pictures,...
you cant put branding in the bank..only commissions generated from a buyer or seller...branding? getting your name out there?
that works for deep pockets....
more often than not it bankrupts the small business owner..
who must pay the bills..and get customers and clients..

in fact..as far as re soft message goes..
if we all say and send the same thing community calender, cute recipe cards..
1.if im the consumer..how do i even tell you guys apart?
2. if im the consumer..why should i call.. YOU?
3.if im the consumer..what makes YOU different?
4. if im the consumer..why should i hire YOU to buy or sell?

at least if you make offers like consumer RE specific offers...
at least they might view you as an expert..in RE...
but if you send cute recipe cards, or non re stuff..
how does that establish your expertise, or authority? In RE?


Edited by lindenmoe (07/25/11 12:48 AM)

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