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#364498 - 01/24/11 09:26 AM Expired Listings Letters
Phillip Tucker Offline
Junior Member

Registered: 01/24/11
Posts: 1
Loc: Clarksville TN
I am wanting to start mailing to expired listing. I was considering going after those who have not relisted and where 3-6 months old. Has anyone had sucess doing this and does anyone have a letter that works that they would like to share?

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#365025 - 01/28/11 09:04 PM Re: Expired Listings Letters [Re: Phillip Tucker]
CasaNJ Offline
Junior Member

Registered: 12/27/10
Posts: 1
Loc: NJ
Hello,

I am having little success with getting expired's phone numbers. Good luck w/ your letter.

Deb

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#365102 - 01/29/11 08:47 PM Re: Expired Listings Letters [Re: CasaNJ]
ReBpoAgent Offline
Member

Registered: 01/15/11
Posts: 128
Loc: FL
I start mailing and got 2 listing last week it works. check the expire ones everyday.

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#367189 - 02/17/11 06:13 PM Re: Expired Listings Letters [Re: ReBpoAgent]
Borino Offline
Member

Registered: 12/16/06
Posts: 265
Loc: Los Angeles
There are three tips to make direct mail to expireds work, Phillip:

1. Interesting, relevant content
Send stuff that matters to the seller. Go easy on ME ME ME self-promotion. Yes, there is time and place for it - later. But first, mail them info that gets their attention and gives them something interesting: market updates, tips on repairs, etc.

2. Consistency
This is where many agents screw up. They give up way to soon. Sometimes an expired is ready to relist right away. But most of the time, it take persistence. Days, weeks, sometimes months. Stay with it. Build relationship and trust over time. It costs pennies and the return can be big if you keep following up.

3. Variety
Some people respond to personal letters, especially if they sound personal and are focused on the seller, NOT the agent.

Some sellers prefer punchy, visual message on a postcard. Sometimes a good expired package does the trick. And often, having a good resume will convert an expired into a listing.

It just depends. And because you can never tell what will work, use them all in your marketing mix.

Just like ReBpoAgent agent said, you WILL get results if you do it daily and stick with it.
_________________________
Borino
Listing Presentation PLUS - How to turn appointments into listings

FREE Expired Listing Letters
Complete Expired PLUS System on how to list expired listings


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