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#288977 - 05/04/09 01:51 AM Advice on agent website content
Rainbowtyedye Offline

Registered: 01/15/09
Posts: 128
Loc: NJ
I'm going to be working on designing my website this week and wanted to get some recommendations from everyone as far as what kind of content to put on it.

I know the common ones, my listings, a property search, my bio, my blog, my company's info, contact info, but I wanted to hear from you to see what other not-so-common features you've heard good things about from your clients/prospects.

The company that sets up our websites is going to go over some of the SEO things with me this week, so I should have a good start on being searchable, but once a prospect finds my site, I want them to see a value in it.

Thanks in advance for your input and advice.

#288993 - 05/04/09 03:13 AM Re: Advice on agent website content [Re: Rainbowtyedye]
ColoBroker Offline
Major Contributor

Registered: 11/03/07
Posts: 2346
Loc: Northern Colorado
Information about any type of property that you might specialize in. Like on my website I have a page about farmland. And a page about foreclosures.

#289002 - 05/04/09 04:37 AM Re: Advice on agent website content [Re: ColoBroker]
super realtor Offline
Major Contributor

Registered: 05/01/05
Posts: 8596
Loc: georgia
You need to put google analytics into your site. It's free and you can track how many are going to your site,how long they are staying,and what page a majority are clicking off of and leaving your site. That is generally your weakest page. The goal is to get critical info on their sign up form. Make the signup form ask just a few questions or you will have a low sign up rate.

You also need to do social networking with a one way backlink in your blogs etc. back to your websites.

A ton of other stuff you need to do.This will get you started.

#289010 - 05/04/09 11:32 AM Re: Advice on agent website content [Re: super realtor]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7689
Loc: PA
And put a link to your site in your signature here on the forum.

#289340 - 05/06/09 03:27 AM Re: Advice on agent website content [Re: Perky_REALTOR]
VacationGuy Offline

Registered: 08/24/07
Posts: 390
Loc: SC, US
I would disect my market and do some research on what people are looking for - foreclosure - is the buzz word of today!

for sellers you need to rank for "(your city) real estate" for buyers you need to rank for what they are looking for.

A website is a long term strategy not something that will just automatically make you money - but its a great tool!!

#318113 - 12/16/09 09:41 PM Re: Advice on agent website content [Re: VacationGuy]
francophile Offline

Registered: 12/16/09
Posts: 34
Loc: E Sussex, England
Good original content for both clients and search engines. Group your related content by category (silo), and use LSI for each page.
French Properties

SEO Advice

#351039 - 09/11/10 07:06 AM Re: Advice on agent website content [Re: francophile]
LVVR Offline

Registered: 09/11/10
Posts: 39
Loc: Las Vegas Nevada
I find stat counter works much better than google analytics. It updates a lot faster too.
Las Vegas Valley Realty | Painted Desert Realty
David Lee: 702-375-7776 | 702-656-2525
7495 W Azure Ste 212 Las Vegas, NV 89130

#370944 - 03/28/11 08:18 PM Re: Advice on agent website content [Re: Rainbowtyedye]
RTChris Offline

Registered: 03/14/11
Posts: 52
Loc: Tempe, AZ
Add in your Twitter feed if you are active there. Other than that, information that revolves around your target niche.

Aside from Google Analytics, there's also

#376369 - 05/20/11 05:19 PM Re: Advice on agent website content [Re: Rainbowtyedye]
patrickz Offline

Registered: 05/19/11
Posts: 10
Loc: Southern California
It's always a good idea to include a lead capture form on your website. You'll want to include links to your social media accounts, as well (Facebook, Twitter, LinkedIn, YouTube, etc.)

#395048 - 11/18/11 02:22 PM Re: Advice on agent website content [Re: Rainbowtyedye]
Leon FS Offline

Registered: 11/18/11
Posts: 36
Loc: WA
I think it involved key words and a clear call to action. The key words will draw in the traffic but then the user needs to be clearly directed to the call to action.

#395140 - 11/19/11 08:57 AM Re: Advice on agent website content [Re: Rainbowtyedye]
Atlanta_Guy Offline

Registered: 10/11/11
Posts: 47
Loc: Atlanta, GA
Get some testimonials on your home page...but post the real ones, don't try to write them yourself, not even rephrase the ones you got from your clients. And make an ongoing practice out of it...ask from every happy client you represent a testimonial, maybe even direct them to third-party websites - like your google local page

#398211 - 01/06/12 06:03 AM Re: Advice on agent website content [Re: Rainbowtyedye]
SaltspringRE Offline

Registered: 01/08/08
Posts: 213
Loc: Gulf Islands BC
Of course you need original content but you have to look at the delivery method. A good site will have lots of written articles with a strong video and audio presences. Not everyone wants to read 40 pages of stuff. Lots of people like vids. I'm always surprised at how few people shoot youtube vids.

#398220 - 01/06/12 01:58 PM Re: Advice on agent website content [Re: SaltspringRE]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2404
Loc: Outer Banks
Originally Posted By: SaltspringRE
I'm always surprised at how few people shoot youtube vids.

I pretty much live on the internet and when I am shopping for something I blow right past the sites that make me watch a video rather then let me find the info I am looking for.

I can scan 30 pages of content to see if they have what I am looking for way way faster than it takes to sit through a video that might or might not contain the info I am looking for. I have seen too many videos that did not contain what I was looking for to waste my time looking at any more.

If the video people don't change the way things are currently being done the video craze will fade away. We sell a product that is not us. When we force people to look at us instead of what they are looking for we will lose them. People shopping for a home are not looking to be entertained. Plus most of that stuff doesn't work on my ipad.

My video-less internet presence generated over $150k for me last year.
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

#400761 - 02/09/12 01:58 AM Re: Advice on agent website content [Re: Rainbowtyedye]
realyte Offline

Registered: 02/08/12
Posts: 31
Loc: CA, USA
The most important thing is good quality unique content. Most sites don't have dynamic content people actually want to read. It is probably the most difficult thing to do, but if you can do it you will be ahead of most of your competition.

#401117 - 02/13/12 09:05 PM Re: Advice on agent website content [Re: Rainbowtyedye]
PlaceForUs Offline

Registered: 02/08/12
Posts: 37
Loc: Chicago
Content is the king, for both people reading on your website as well as the search engines. Google will eventually catch on practices solely to feed search engine, so make your site design such where both people and search are happy.

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