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#201007 - 02/08/08 07:06 AM Re: How often do you send your direct mailers?? [Re: Jeffo]
zpcsc Offline
Veteran Member

Registered: 08/29/05
Posts: 796
Loc: Florida
I started farming a few months ago. I sent out comp list, trying to break it up. For instance, I sent out an Active list then followed up w/closed sales, then just info on how the market is doing, etc. I know they are being read because I get a few calls everytime I send them, residents stating that every month they receive my letters & asking different questions. I usually send them every 1.5 month. I also send just listed & sold which I count as my monthly mailer. I got a listing from an expired which I already sold, & I just got another listing from someone in the area giving my card to a neighbor looking for a realtor. I also got a listing for a rental from a just listed card. I pay about $.55 for the cards, including stamps & mailing. When I mail letters, I have an assistance (my mom) prepare the envelopes. It does take money specially because of the stamps but it has worked out for me. I did the research & just send them to residents who purchased years ago & have equity on their house. A top producing realtor showed me how to farm, I was doing it wrong when I first started & I even changed my farm area which worked out. I like Jeff's idea, I asked him about it a few months ago.
Zoila Perez-Chanquet
The Cardenas Group Realty

#201154 - 02/08/08 06:44 PM Re: How often do you send your direct mailers?? [Re: zpcsc]
ColoBroker Offline
Major Contributor

Registered: 11/03/07
Posts: 2346
Loc: Northern Colorado
I send a newsletter out 4 times a year using The Personal Marketing company. If I didn't use them I wouldn't send anything as I am lazy with mailings. I also send out a fridge magnet calender right before Xmas. I have seen it on nearly all of my SOI fridges when I go to their homes. OR maybe they just put it there before I come over. he he. Kinda like that bad present that Aunt Myrtle gave you to hang up. I don't do farming neighborhoods now, but I should. I'm just cheap.

#203779 - 02/18/08 02:04 AM Re: How often do you send your direct mailers?? [Re: ColoBroker]
Barrett Offline

Registered: 01/02/08
Posts: 16
Loc: California
Once a month is about right if you are supplementing it with other points of contact for your prospect list. One or two direct email pieces along with two or three emails is a great way to maintain a top of the mind presence.

-4MySales Expired Listings

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