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#14538 - 04/05/06 01:59 PM Marketing letters
lamont06 Offline
Junior Member

Registered: 03/17/06
Posts: 8
Loc: Buffalo, ny
How effective is mailing creative marketing letters as opposed to postcards, newsletters etc. to my farm area every month? Is less expensive? Will it produce results?

#14539 - 04/05/06 02:52 PM Re: Marketing letters
ScoFla Offline

Registered: 09/06/05
Posts: 410
Mailing letters is very effective to some, not so much for others. Some Agents love postcards, some wont waste their time.

Personlly, I love letters. I get one listing out of every hundred I send out. That works out to a very good return since 100 letters is only around seventy dollars postage, sttionary and envelope.

Post cards are cheaper (Quantum mail does 100 postcards for $52, I believe) but I dont like them. In my opinion, they are too easy to scan and toss.

#14540 - 04/05/06 03:38 PM Re: Marketing letters
rrealtor Offline
Veteran Member

Registered: 09/15/04
Posts: 792
Loc: Virginia
I agree with ScoFla. I have tried postcard did not get any responses. Got some luck with open house,website,desk duty.

Good Luck
Ritu Desai
Associate Broker
EcoBroker, ePRO, ABR

Team up with Ritu & Samson Properties for all your Real Estate needs in Northern Virginia.
Serving Fairfax County, Loudoun County in Northern Virginia

Samson Properties,LLC
Email -
On the web: Your Virginia Realtor
Virginia MLS Searches

#14541 - 04/05/06 04:32 PM Re: Marketing letters
GregInAtlanta Offline
Veteran Member

Registered: 04/14/05
Posts: 1201
Loc: Atlanta, Georgia
Wow, a blantant plug 'discretly' advertised as a helpful hint? Not on this board!

It strikes me funny that someone actually mentioned "cards" and "best kept secret in real estate" in the same paragraph. Wow.
Greg Sargent
Licensed Georgia Real Estate Broker.

#14542 - 04/05/06 05:38 PM Re: Marketing letters
jwalker Offline
Junior Member

Registered: 04/05/06
Posts: 3
Loc: Minden, NV
Ouch! Sorry you see it that way... Simply trying to share what has worked and continues to work for me, no harm meant. Yes I tend to get excited, I can't help it! In any event, regarding my comment as "the best kept secret in real estate" I do did not mean the principle of sending cards itself, no big mystery there. Rather, I was commenting on the company itself. Odds are you probably haven't heard of them correct? This is because they and their product are not specific to real so you won't be reading about them in REALTOR Magazine any time soon. That is all that is meant by my comment. As far as plugging products, we are all here to learn, get ideas and help one another right? I will gladly share with others what I believe to be to be helpful no matter what the product is... as long is I have personally used it and can vouch for the success I have personally seen. I think it's great that agents are willing to share their secrets here in the spirit of helping others. Whew... OK, I digress. Good Day to ALL!!!

Kindest Regards,

Jared Walker

Jared Walker, Realtor

#14543 - 04/05/06 05:43 PM Re: Marketing letters Offline
Veteran Member

Registered: 10/22/05
Posts: 940
Loc: Placerville Ca
Margaret Holland
Holland Realty

#14544 - 04/05/06 05:55 PM Re: Marketing letters
Tanya Offline

Registered: 04/03/06
Posts: 304
Loc: Jacksonville, FL

I coach my agents to send meaningful correspondence to their farm. They want people to associate them with real estate. You have to show your prospective customers that you have value. So please, do not send out postcards with apple pie recipes unless you want them to associate your name with food. Send them information on the market. Show them you know what you're doing.

I like newsletters that are centered around what is going on in real estate. You can accomplish this with letters too & it may be more economical.

You must be consistent. You may not see results right away but you need to stick with it for 12 mths & contact them at least 10-12 times.

A good farming strategy can pay off big so good luck!
Tanya Watson/Owner
Sellstate Performance Realty, Jacksonville, FL


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