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#108368 - 01/03/06 08:44 PM Re: assist 2 sell or 1 percent realty?
Ben34105 Offline
Ubiquitous Mod
Major Contributor

Registered: 02/25/05
Posts: 2304
Loc: Florida
Quote:
Originally posted by gawdzzzla:
This brings up another pt. What would you do if homepages.com and all the lead sites begin to ditch agents and become ziprealty/discount sites?
Good agents don't rely on lead sites, they realize this is a business and you have to generate your own leads. It wouldn't affect my bottom line one bit.

Discounter! Oh boy, I used the "d" word.

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#108369 - 01/03/06 08:52 PM Re: assist 2 sell or 1 percent realty?
gawdzzzla Offline
Member

Registered: 11/19/05
Posts: 413
Loc: Minneapolis, Minnesota
How would you explain when there are million dollar earners using some of those sites ...housevalues, homepages,etc...?

I look at lead sites as postcards. How many post cards to you send out to get one sale?

How many leads from housevalues do you need to turn to one sale?

How many doors would you have to knock to get one listing?

If you can get your own leads that's better but it never hurts to get from multiple sources.

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#108370 - 01/03/06 09:16 PM Re: assist 2 sell or 1 percent realty?
Pikes Peak Offline
Major Contributor

Registered: 12/15/04
Posts: 2799
Loc: FL
Quote:
I'm sure he's making more money question is is prudential wanting to adopt or add ziprealty's model?
I'm sure they are to some degree, but at whose expense? I bet it's not management.

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#108371 - 01/03/06 09:18 PM Re: assist 2 sell or 1 percent realty?
Alan From Florida Offline
Veteran Member

Registered: 05/10/05
Posts: 906
Loc: Tampa Bay Florida
Quote:
pikes peak wrote:
And why is the co-founder of zip realty working for prudential? Could it be he is making more $'s there?
And your point and question is????????????What does that have to do with this topic.

Quote:
Ben34105 wrote:
Good agents don't rely on lead sites, they realize this is a business and you have to generate your own leads. It wouldn't affect my bottom line one bit.
Ben this is the first time I disagree with you but only to a small point. Yes this is a bussiness where one generats there own bussiness and as such leads. Would not lead sites be part of ones bussiness plan. Although I agree that if one depends on those for bussiness they would go broke. Um maybe thats why we call them brokers? But if its profitable then why would not a top agent use the services of a lead site??
Quote:
gawdzzzla wrote:
I look at lead sites as postcards. How many post cards to you send out to get one sale?

How many leads from housevalues do you need to turn to one sale?
Agreed but to add I look at it as a cost factor. What does it cost to get the lead and at the end of the day did it pay for itself in a possitive way. Its pretty simple if its profitable then I do it if its not then I don't. I have tried most of them. Some even though they only produce a sale every year or so they justify the cost. Some do produce a sale every month however the cost to get the sale was not worth it. The key try it keep records and do the math.
_________________________
Alan Plager E-Pro
Prudential Tropical Realty
Over 2500 Units Sold
Please click here to request my list of reo and or investment properties

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#108372 - 01/03/06 09:24 PM Re: assist 2 sell or 1 percent realty?
Ben34105 Offline
Ubiquitous Mod
Major Contributor

Registered: 02/25/05
Posts: 2304
Loc: Florida
Alan I can definately see where you are coming from. My statement was to generalized. I personally do not believe in lead sites. I feel if the montey was spent sending postcards or placing ads you could get a better response. It's like the agents who complain they don't get enough floor time or the broker doesn't supply them with leads. I don't feel sorry for those agents when they go broke, it's their own fault for not getting out there.

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#108373 - 01/03/06 09:53 PM Re: assist 2 sell or 1 percent realty?
Alan From Florida Offline
Veteran Member

Registered: 05/10/05
Posts: 906
Loc: Tampa Bay Florida
_________________________
Alan Plager E-Pro
Prudential Tropical Realty
Over 2500 Units Sold
Please click here to request my list of reo and or investment properties

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#108374 - 01/03/06 10:24 PM Re: assist 2 sell or 1 percent realty?
Ben34105 Offline
Ubiquitous Mod
Major Contributor

Registered: 02/25/05
Posts: 2304
Loc: Florida
I have a very similar set up to you. I have a program called tool kit and use Brian's PMC. You search the MLS for comps and export them directly to tool kit. It makes up a nice 12 page booklet (whole listing presentation), our office has a binding machine, then just drop it in the mail. It's pretty quick and painless. I'm working on a LC page to run an ad advertising the free evals. What kind of response do you get?

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#108375 - 01/03/06 10:26 PM Re: assist 2 sell or 1 percent realty?
Pikes Peak Offline
Major Contributor

Registered: 12/15/04
Posts: 2799
Loc: FL
quote:
--------------------------------------------------------------------------------
pikes peak wrote:
And why is the co-founder of zip realty working for prudential? Could it be he is making more $'s there?
--------------------------------------------------------------------------------

And your point and question is????????????What does that have to do with this topic.

I thought the topic was discount models, if not, disregard.

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#108376 - 01/03/06 11:22 PM Re: assist 2 sell or 1 percent realty?
Alan From Florida Offline
Veteran Member

Registered: 05/10/05
Posts: 906
Loc: Tampa Bay Florida
_________________________
Alan Plager E-Pro
Prudential Tropical Realty
Over 2500 Units Sold
Please click here to request my list of reo and or investment properties

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#108377 - 01/03/06 11:28 PM Re: assist 2 sell or 1 percent realty?
Ben34105 Offline
Ubiquitous Mod
Major Contributor

Registered: 02/25/05
Posts: 2304
Loc: Florida
I like the e-mail idea. I have PDF printing software on my computer. I could just print to PDF and away it goes and follow up with autoresponders. Maybe I could send the high dollar ones in the mail for a better impression. Your reports must be pretty impressive to be passed on.

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#108378 - 01/03/06 11:55 PM Re: assist 2 sell or 1 percent realty?
Alan From Florida Offline
Veteran Member

Registered: 05/10/05
Posts: 906
Loc: Tampa Bay Florida
Ben thats in general what I do execpt on the high end I actually burn it into a 5 CD's and send the CD out. Why five I find people love them and they pass them out for me to every one they know. Its unique and to them very Hi-teck and up to date. I used to use the smaller 8mm CDs. However I can not find the lables for them anymore. Those costs a little more but I found out they was more of a novilty and got passed out more. Plus I found they actually saved them for years.

Hey its more effective when you can get others to do your marketing for you. Its almost like refferals.
_________________________
Alan Plager E-Pro
Prudential Tropical Realty
Over 2500 Units Sold
Please click here to request my list of reo and or investment properties

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#108379 - 01/04/06 12:22 AM Re: assist 2 sell or 1 percent realty?
Ben34105 Offline
Ubiquitous Mod
Major Contributor

Registered: 02/25/05
Posts: 2304
Loc: Florida
I am definately going to implement your method. Are you talking about those business card CDs that are basically rectangular? When you put them on CD do you have a power point type presentation that auto runs or is it a text file? I bet you could even put a link on the cd that would lead them directly to your website. We need to talk more, you have some good ideas.

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#108380 - 01/04/06 12:32 AM Re: assist 2 sell or 1 percent realty?
Alan From Florida Offline
Veteran Member

Registered: 05/10/05
Posts: 906
Loc: Tampa Bay Florida
I use two different ones. One is as you say done in power point. That is customised to their home and their name. If you save the presentation as a pak kias it runs as a html web site. The other is my web site. I have it done in Flash for this very reason. I can download it to a cd with the property files it runs as web site off a cd. The min 8mm CD also comes in smaller round ones that its in the smaller try to most CD readers. I get them at Office depot and CompUSA and Staples. They are relitivly easy to find. Its the lables that is hard.
_________________________
Alan Plager E-Pro
Prudential Tropical Realty
Over 2500 Units Sold
Please click here to request my list of reo and or investment properties

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#108381 - 01/04/06 12:48 AM Re: assist 2 sell or 1 percent realty?
gawdzzzla Offline
Member

Registered: 11/19/05
Posts: 413
Loc: Minneapolis, Minnesota
Alan, funny thing you two are discussing cd cards. A few days ago I started a thread on getting new business cards, whether to use photos, or brand the web address...housevalues/homepages/larrysellsnicehouses.com, etc..etc..

I was just thinking about buying a fancy domain name and centering all my marketing on that domain. Each agent in the company would market the same site but coded to the individual agent.

If you don't mind, may I ask why you wouldn't just create an attractive business cards with your website address instead of a CD card? I thought it might cut costs, less likely to damage and easier to update only the website.

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#108382 - 01/04/06 01:19 AM Re: assist 2 sell or 1 percent realty?
Alan From Florida Offline
Veteran Member

Registered: 05/10/05
Posts: 906
Loc: Tampa Bay Florida
_________________________
Alan Plager E-Pro
Prudential Tropical Realty
Over 2500 Units Sold
Please click here to request my list of reo and or investment properties

Top
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