The name stinks but has the potential to be marketed as a strong brand. There is two ways to make sure your advertising/brand is remembered. First a real catchy ad that everyone brags about and second a horrible ad that everyon talks about because of how bad it was. If you want an example of the second check out sales genie's Super Bowl commercial. It was plastered all over the net as the all time worst Super Bowl commercial. However, Sales Genie had server melting traffic for months and double the number of users of their service.

I really do not see any problem with gaining residuals for recruiting and if I was recruited it would not bother me to know that someone was earning these residuals.

I think the argument is getting silly and it is time to let this thread die.

EXIT would like you to think the message is "safe passage" but I think most people see it as an emergency escape. That is the problem with the name.

I've never thought of the word EXIT as anything other than "a way out."

Fire Exit, Emergency Exit - those have the added "fear factor" to it...but most Exit signs simply indicate the way out.

I still think it's a dumb name for a real estate franchise, but hey. LOL

You know what regardless of what we think the proof is they are making alot of money with there business model so on some level the concept is working in the marketplace.

This is the funniest real estate franchise I have ever seen. I have seen many come and go.

There are some really funny moments with their founder, it does seem like cult worship.

http://www.metacafe.com/watch/1202803/exit_realty/

This is a video clip of their seminars. I think they charge $600-$1000 per agent to go? Can someone confirm that price? The training seminars usually just sell more of their training products and talks about recruiting.

Here Steve Morris talks about black-smithing in a very vague kind of way. The Hammer sometimes is ball pin some times is not, sometimes you need oil, sometimes you need water. And that means residuals, he implies. Very strange seminar, IMHO.

[url=http://www.metacafe.com/watch/1202809/exit_realty/]http://www.metacafe.com/watch/1202809/exit_realty/[/url]

This is absolutely funny too. Apparently Exit Realty only has 17000 or so agents but claims to have close to a quarter million agents.

Thier conventions cost $495 I believe, at least thats what it cost me to go when I was with them. That did not include anything, just the fee to attend.

They had 50,000 +/- when I was there. I do know this little secret that they do not like to share, but its the same at Re/max. Exit boasts 50,000+ agents and Re/max boasts 120,000+ agents. However, when an agent(s) leave they do not subtract from these numbers.

I was wrong the fee is $695 per person...

Yep, you got it! And this is the bottomline. I have worked with 2 or 3 of their local agents and they're just hardworking stiffs like the rest of us. So long as the individuals I deal with are honest and ethical in their dealings, they can work for any company and think/do as they choose.

I wouldn't have picked that name for a company, but maybe on some level it's supposed to reach people who are wanting a quick exit from the home they currently own - who knows.