Hi guys. What would you say are your biggest sources of business other than past clients/referrals? I am hoping to pass around some new ideas for myself and anyone else looking to grow. Thanks.

Anyone and anybody... create an SOI, limited but including: Loan Officers, Real Estate Attorneys, Investors, etc.

Check out www.hobbsherder.com
They have some excellent info on how to work your sphere. You'll have to search around a bit but it is there, as well as excellent advice on selecting and working a farm

I have heard about agents doing well with starting their own or participating in a free real estate or home buyers education course offered to the public. Having attended one before real estate, that agent must have had at least 15 good leads afterwards. I remember there being one of each making up the course (agent, loan, inspector, etc.)

Any thoughts on this are welcomed…I may try it, but seems you would want to start local in your area.

Thanks for the quality share!

Hi AgentDiPasquale,

Here's some ideas for you... I've just give you the name of the ideas not how to do them. If you'd like more info on how to start them, let me know and I'll email you the full document.

Hope this helps give you some inspiration...

i. Active

1) FSBO's
2) Expireds
3) Just Listed Calls
4) Just Sold Calls
5) Cold Calling
6) COI Calls
7) Absentee Owners

ii. Active Networking

1) Self Promotion
2) Join a large club or Social Group
3) Close Friends
4) Past clients
5) Rentals & Apartment Buildings
6) Corporations
7) Builders
8) Bankers
9) Client Parties
10) Seminars
11) Trade Shows
12) Teaching and Speaking Opportunities

iii. Passive

1) Signs
2) Advertising (Personal & Listing)
3) Direct Mail
4) Best Deals (Advertising)
5) COI Mailing
6) Website Marketing
7) Advice Columns
8) Sponsorships
9) Community Events
10) Computer Retrieval Programs (Call Capture Systems)
11) Internet Lead Capture
12) Broadcast Marketing

iv. Extra Passive Activities (Only do these activities if you can accomplish other tasks while doing them! Like prospecting.)

1) Kiosk
2) Floor Time
3) Open Houses

v. Farming

1) Geographic Farming
2) Demographic Farming
3) People Farming

Great list Corey!!

Angie

Thanks Corey for sharing your material!

I'd like to add a few more bits...

Sphere of Influence #1: 1st Time Homebuyers

Great for Realtors who got into the business early in their career, and can easily connect with prospects in their upper 20’s to early 30’s.

Sphere of Influence #2: “Move up” Buyers

These are prospects who have “graduated” from their initial “starter” home and are looking for a little more space in perhaps a nicer area. This group sets up well for Realtors who’ve lived in the area for a few years, and has a feel for the different subtleties of the neighborhoods.

Sphere of Influence #3: Corporate Relocations

These prospects have just moved into a strange city (usually many miles from their original home) because of job relocation. The RealtorÒ best suited for this group has lived in the area for a number of years. Ideally you will have also worked in Corporate America or have been with someone who’s worked in that environment, so you can better identify with what they’re going through.

Sphere of Influence #4: 2nd Home Purchases

This usually works best for New Agents who live in “vacation home” communities, like Florida, Cape Cod or Martha’s Vineyard. You definitely want to have lived here for some time, and if you originally grew up in this town that would be ideal. If that’s not the case but you still find yourself in this environment, I’d recommend spending a week at the library finding out everything you can about the community so you come off sounding like a local.

Sphere of Influence #5: Aging Parents or Older Persons

These prospects are getting ready to move into a retirement or assisted living community. They’re ready to sell their homes and will probably use some of the proceeds to finance the transition to the assisted living community. A Realtor working with this group has to be an expert communicator (and extremely patient), since you’ll probably be working with the prospect as well as their kids. It would be nice if you have parents who’ve already made that transition, that way you could ease the tensions of both parties based on your personal experience.

WOW!!! You guys are great. Thank you so much for so many great ideas.