Good articles Jim, thanks for sharing. I agree that content is critical and we are activily adding it to our sites.
While reciprocal linking (as we have known it) may be dying, I think it still should be part of the SEO mix.
Your comments and the articles are right, that the mindless linking to non-related industries or the link-farm approach will work against me.
Frankly, I'm still playing catch-up with our SEO, for the past 6 years we have depended on (and still do) Google AdWords and Yahoo's Overture for PPC. We still like the results we just want to increase our organic results.
I'm just looking for a way to manage the link process better. Steve Coker's site has a good page rank. He has lots of links and YES lots of content
Thanks,
Kevin