Originally posted by Realty Check:
No... the value in a real estate site is the number of transactions derived attributed to it. Ranking has no significants unless it actually generates transactions.
Most successful agent could care less about how many people visit a site or page... $$ in quality leads resulting in solds and listings is what counts.
The most worthless thing a site can do is generate large amounts of worthless or low quality leads. Far too much trash to filter through to find what appears to be a real lead and too high a potential to overlook a good one.
unique visitor counts is pure web master hype to mis lead people. Real Estate Web sites are not about counts they are about content and results in transactions and no site with huge counts and no documented transactions is worth a cent.
Tremendous insight …..
Random organic search results today, are exactly what cold calling and door knocking were 10 years ago. Keeping busy not making money.
They used to say knock on 100 doors for an appointment, get 10 appointments and land 1 listing.
Today it’s web masters proclaiming a 3% conversion rate.
For my money a 3 % success rate is the same as a 97 % failure rate I would never consider a model where 97 % of the time I knew I would fail .
But it certainly keeps the competition busy.