hey all,
i will try to share my oblique knowledge of what is happening with links.
links are very important to google. if a site is ranked without incoming and outgoing links i would like to look at it, and check on its google PR
to begin this the internet is all about links, without links the robots would have nowhere to travel. we are looking for an infinite loop on the internet. links are factors in ranking in a manner that is wiggie at best, but here goes. if you link to a site that has a PR 7 and you are a PR 4, this is something that google has in their algorithm, not only that the site you are linking to is a PR 7, but the sites theme, your sites theme, and the site you are linking to's theme, must be relevant, when they update the PR, and index your site, because you have links to sites that are relevant and "important" in that themes realm, its a plus. if you are linking to sites outside your theme just because they have good PR, then google would not take them into consideration.
i think reciprocal links are good in some instances and hurtful in others, you dont want to be a PR3 linking to a PR0 but the PRO can link to the PR3 in the same theme, and benefit.
links are truly what makes the internet, so please dont take my haphazard interpretation as gospel. i am also an SEO, web programmer, designer. these are things i have learned, keep up with google yahoo and msn. consider if it were true, that links were not important, would be like the commercial where the guy says he went to the end of the internet. lol. anyhow, i am doing rambling.
holla