Originally posted by cristine:
Help! Any info where I can get a web site for realtors and optimization without breaking the bank? I am with Weichert and I want my own web site.
Before deciding to purchase a web site, you need to decide what you really want out of your site and what you are willing to put into your web site. Will your web site be considered an integral part of your overall marketing strategy, or will it supplement your print media and other marketing campaigns.
For example, for site design you can choose a template site or custom site. Then you need to decide what you want your site to include (basic content, your listings, mls listings, relo guide, downloadable collateral, newsletters, drip marketing campaigns, etc).
What determines how much you want out of your web site is not only related to how much you are willing to invest, but also how much time you are willing to put into the site during the development phase and once the site goes live.
For a custom site, you will need to provide resource materials and your own insights about the area and real estate market in order to develop the web site content. Remember - your online ad copy and your listings are what gets the web surfer to take action, not high search engine rankings.
One of the reasons that many real estate sites fail is that agents do not realize the work that it takes to turn your web site window shoppers into prospects and leads. Your web design firm - if they know real estate and web marketing on not just web design - should be able to design a site that helps funnel web surfers toward your online goals.
It is your ability to execute the follow up with solid web marketing and conversion tactics that turn prospects into leads and buyer clients.
Developing a successful web presence is not easy - there are hundreds if not thousands of agents in your market that are competing for the same top 3 rankings on search engines. If you do want to dominate the search engines for keywords that bring in buyers, you need to have a sound marketing plan and be willing to make an investment. If you're in a market that has a lot of online competition, you may need to invest $10k - $20k in the first year.