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#65025 - 11/15/04 07:45 PM Best way to learn about RE website design?
Guest
Unregistered


Hi all,

I'm a future real estate agent and I would love to learn all I can about developing a strong real estate presence online. What is the best way to go about that? Where do I go to learn about it? Any classes or books I should get? Online class? I find myself lost just reading some of the conversations on here!

Thanks in advance for your help.

Regards,

Mir - another hopeful RE agent in San Diego

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#65026 - 11/15/04 07:54 PM Re: Best way to learn about RE website design?
CRMguru Offline
Member

Registered: 11/12/04
Posts: 131
Loc: Chicago, IL
just from my personal experience most people dont like the "personal messy agent" site, which most of them are, they would prefer a profesional looking site to search homes like realtor, homegains, etc.

say i would say keep it clean, REAL clean, and get your IDX link from your board.

Here is my OLD website, its the best i could do with what i had for free. My new one i spent 2k, its 80% flash, CLEAN, and only 9 pages to the whole site.
www.free-homeguides.com
(ps, this was before i completly change the site to homeconsulting, llc instead of "myself")

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#65027 - 11/16/04 12:12 AM Re: Best way to learn about RE website design?
Las Vegas Homes Offline
Member

Registered: 09/17/04
Posts: 86
Loc: Las Vegas
Just another piece of advice. Dont use Flash. Search engines have a hard time with flash and it will hurt you more than help.

Flash websites are very attractive but the search engine spiders dont like flash. Plus another disadvantage is load time with flash. Imagine going to a website and having to wait 60 sec or more for the site to load. Most consumers you have about 30 sec to catch their attention. If you havent by then, you just lost them.


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#65028 - 11/16/04 12:33 PM Re: Best way to learn about RE website design?
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Unregistered


And Flash, like audio, gets old after awhile. Good for first-time visitors but not returnees.

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#65029 - 11/16/04 03:01 PM Re: Best way to learn about RE website design?
Guest
Unregistered


From what I gathered, the best method to building any website and hoping for success is to make a through plan of attack well before you actually start. I think most would agree that you would like to make your site Search engine friendly from the very beginning rather then "overhauling" it after you created it. It was good advice to keep it clean. I would also second the avoidance of flash and other such neat things. Clean and simple. I would say your hardest task would be finding your keywords to target and sticking to them. Use Overture, it's your friend. And content is always a plus, as for real estate utilities are usually a good replacement for content. I.E. mortage calculators - many of which can be found as free scripts to add in, real estate glossary's, and neighborhood profiles. If you can do all that and still keep your site simple and clean cut, have the IDX feed, your probably off to a great start.

Just my two cents.
~Matt

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#65030 - 11/16/04 09:55 PM Re: Best way to learn about RE website design?
Jade456 Offline
Member

Registered: 09/10/04
Posts: 122
Loc: Las Vegas, Nevada
Definitely limit flash. Also I think that the bigger the website, the better your chance of keeping the customer that shows up. The only cavat to that is have pages of good content, not pages for pages sake. A good example is the guy who has "printer friendly" pages for the his link exchange pages. Instead having pages on different developments, cities in your market, things to do, etc.

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Visit the most comprehensive Las Vegas Real Estate and Henderson Real Estate website online. Or look at pictures of my Parrot

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#65031 - 11/17/04 08:02 AM Re: Best way to learn about RE website design?
Guest
Unregistered


Thanks so much for your ideas. Considering I have very limited knowledge about creating a web site, are there any classes are easy-to-understand books to read? Or would I be better of just hiring someone to create it for me? If that is the case, how much does that normally run and where is the best place to look for that type of service? I also want to be able to update it myself. I don't want to rely on the webmaster to do it for me.

Thanks all!

Mir

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#65032 - 11/17/04 09:03 AM Re: Best way to learn about RE website design?
Guest
Unregistered


With a question like that you are going to be getting a lot of posters making offers to you. Like me.

With regard to creating your own or getting someone to do it for you, you need to think about where you are going to be making your best money. Are you a really good sales person? Then you shouldn't be spending time in the office working on the website. Even if you have to pay quite a bit more than you could do it yourself, it is better to get it made for you.

Sorry...this part has to go. There are NO blatant solicitations allowed on this site.

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[This message has been edited by Rich@vtws (edited 11-18-2004).]

[This message has been edited by Rich@vtws (edited 11-18-2004).]

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#65033 - 11/18/04 02:30 PM Re: Best way to learn about RE website design?
Rich@BAP/VTWS Offline
Member

Registered: 11/19/03
Posts: 431
Loc: Poconos, PA
OK Everyone,
PLEASE lets lighten up on the solicitations. Put your site in your signature...participatre honestly and [eople will contact you if they are interested. Word to the wise...if someone from this board contacts you...you better deliver

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Rich

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#65035 - 11/20/04 11:31 PM Re: Best way to learn about RE website design?
Jade456 Offline
Member

Registered: 09/10/04
Posts: 122
Loc: Las Vegas, Nevada
There are quite a few companies that specialize on real estate sites. For your first site, you might want to consider one of those. Be prepared, they aren't cheap. Here's a short list of the top providers: advancedaccess.com, homes.com, point2.com, number1expert, and here of course! If you go to a personal webdesigner, you may or may not have better luck. I would definitely do some research, see examples of their work and where those site rank in the se's. But keep in mind that the webmaster of the site has quite a lot to do with that as well, mainly you'll need to know the tools available to you to create new content and update the site.

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Visit the most comprehensive Las Vegas Real Estate , Summerlin Real Estate and Henderson Real Estate website online. Or look at pictures of my Parrot

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#65036 - 11/22/04 07:56 AM Re: Best way to learn about RE website design?
Guest
Unregistered


Thanks for your ideas everyone. This is something I really need to do my research on. I appreciate you all heading me in the right direction.

Mir

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#65037 - 11/29/04 08:44 AM Re: Best way to learn about RE website design?
Slanoutlaw Offline
Member

Registered: 06/23/04
Posts: 48
Loc: Missouri
Mir,

Not sure if you have made a decision yet but I think point2agents is still free and easy to use. I assist the new agents in my office in setting up their initial sites there. Free works and on a tight new budget, it is the right price.

J

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#65038 - 11/29/04 02:14 PM Re: Best way to learn about RE website design?
Las Vegas Homes Offline
Member

Registered: 09/17/04
Posts: 86
Loc: Las Vegas
Always remember one thing. Most consumers dont care about what you have for information on your site even though to have it available is important. Consumers only care about 2 things. Pictures and being able to search for homes.

The rest of the content you have on your website is really just fluff. I am sure that most real estate webmasters would admit that the most visited page on their real estate website is the home search page.
_________________________

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#65039 - 11/29/04 02:48 PM Re: Best way to learn about RE website design?
doug Offline

Admin
Veteran Member

Registered: 12/31/69
Posts: 1096
Loc: Canada
That is so true - just check any website logs. Although I wouldn't recommend this I have one client who cut his site down to just a couple of pages - the entry page and a Home Search form - no other info (not even about him) - and there was no drop in business.

The other pages are helpful to some of your existing clients etc. but for anyone who finds you on the web they are generally meanngless. Try and tell that to someone who just signed up for a site because they offer "hundreds of pages" though smile
_________________________
My Latest Article:

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Proven effective Branded Content Marketing For Realtors - Exclusive Areas Available.

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#65040 - 11/29/04 02:53 PM Re: Best way to learn about RE website design?
doug Offline

Admin
Veteran Member

Registered: 12/31/69
Posts: 1096
Loc: Canada
Just a quick followup - something I have been saying for years is that the most important thing about a Realtor's website is its search engine positioning. As long as it has good positioning and a Home Search form you will make money. You don't even need listings on the site. All the content and the design is meaningless if the site can't be found.
_________________________
My Latest Article:

Increase Your Search Positions By Building Your Brand Online And Offline

Proven effective Branded Content Marketing For Realtors - Exclusive Areas Available.

18 years as a practitioner of SEO.

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