Following are some basic suggestions regarding how to promote your website. You may have seen some or all of them in the past.

To optimise the number of visitors to your website, you need to promote your site with some, or all of these strategies:-

1. Your web address should appear on all business stationery, promotional material including your newsletter and all advertising especially signage.

It also makes good sense to refer to your website in your on hold or after hours telephone messages.

2. You should ensure that you make mention of your web address in all press releases, editorials or articles you write. Any readers will then be able to check your agency out via your website.

Similarly, if you have the good fortune to be interviewed on radio, you should ask the interviewer to mention your web address or you should drop it into the interview yourself.

3. Incorporate your web and e-mail addresses in your e-mail signature message. This will encourage your e-mail recipients to check you out.

You can also refer to specific properties or forthcoming auctions in your e-mail signature message – however that’s another story.

4. Include your web address in your ‘30 second networking commercial’ when you meet people and you have an opportunity to talk about your agency. Then make sure that you give them a business card to reinforce the message.

5. The web address should be included with your logo and company name on any agency tee shirts. The visibility with tee shirts is difficult to beat.

6. Many agencies purchase name badges for all the staff to proudly wear.

Why not add the agency web address to the name badge? Again this represents excellent visibility.

7. When you are speaking in public, your speaker introduction should incorporate reference to your web address and, wherever practicable, you should also refer to it in the course of your presentation. You can achieve this objective with some subtlety.

8. Some may believe that it’s crass, but there’s merit in including your web address in your motor vehicle signwriting. When you stuck in a long line of traffic, you never know who will see your message and record it for posterity or later use. Naturally, this could be a disadvantage if you’re caught speeding, parked where you shouldn’t be or involved in a road accident!

9. Establish reciprocal links with other websites that would appeal to your clients, referrers and prospective clients.

10. Publish a newsletter and regularly include details of new content, features and other changes to your web site.

You should allow visitors to sign up to receive an e-newsletter on your web site – you’re sure to be pleasantly surprised by their interest.

Very nice post Bob, it is amazing how we all seem to forget the little things, that can produce big results. Real estate is all about branding, or in some cases lack of branding.