I am considering a realtor.com listing for my mortgage company and was wondering if anyone has any feedback regarding success or failure in this arena? I have waisted a great deal of money over the last few months on worthless media and while $700 per month doesn't seem that bad, I simply can't afford to throw good money after bad. Your feedback is appreciated.

Thanks

Hi,

It would better if you focused on a specific market, and area. Then you do the search engine, advertising initiatives towards that target market.

I was under the impression that realtor.com does target by state. Just not really sure if people use that search. I agree however with your response. Do you have any specific examples of how to target specifics? What has been sucessful for you?

What's been successful for me was setting up websites that target a specific market type, and area.

1) Specific market type means...either townhomes, luxury houses, etc...

2) Specific area means...choosing an area that you are close to and is growing.

Then subscribe to google, or overture and get the keywords that are searched most often for those 2 parts.

Formula:

Specific market type + specific area = target keyword.

ex) Luxury Homes Seattle

If you need any help, send me an email.

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[This message has been edited by luckylucy (edited 06-03-2004).]