I'm really not overly concerned about other agents as I do get phone calls from my feature sheets and mail outs. Either the other agents are doing the same thing or my stuff is more appealing and compels buyers & sellers to call. I make it a point to tell other agents about the feature sheet success as they will do the same. It benefits us all.

Most other agents in my area are too lazy to create/print out nice feature sheets. They opt to print out the basic info sheet from MLS. I personally think that they look tacky and show the laziness of the agent(s). I use Microsoft Publisher for my feature sheets, create a pdf of it and upload to expresscopy for printing. I even got a local mortgage broker to split the printing cost with me 50/50 to put his ad on the back of my feature sheets.

I also upload a pdf copy of the feature sheet to the documents section on our MLS, so other agents can print one out for their customers/clients.