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#459656 - 11/02/17 07:09 PM Independent Brokerages Surviving
HaveFaith Offline
Junior Member

Registered: 08/16/11
Posts: 2
Loc: Florida
I could really use some advice from some other Brokers, after losing a major client that was 95% of our business about 1 1/2 ago, I have not been able to get agents in the door for some reason. It seems only the large franchises have agents and all of the independent ones are very low on agents. I could use some advice ideas that would help me to get more agents to join if any of you other brokers have any to offer.


Edited by HaveFaith (11/02/17 07:51 PM)

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#459667 - 11/05/17 06:25 AM Re: Independent Brokerages Surviving [Re: HaveFaith]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2238
Loc: Outer Banks
Most small brokerages have very few agents because they want it that way.

To get agents you have to prove that your brokerage can generate business. It seems you cannot generate business on your own so why would anyone join your company? What do you have to offer that would help an agent be successful?
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#459676 - 11/05/17 05:02 PM Re: Independent Brokerages Surviving [Re: HaveFaith]
Long Walk Offline
Member

Registered: 06/27/08
Posts: 123
Loc: New Hampshire
What kind of client did you lose? Property management? Developer? REO M&M? Relocation?

Generally, the big offices have consistently high-producing listers as their backbone. Buyer's agents working floor time or those getting call-in leads feed on those listers like ramoras on sharks.

You need listings to generate buyers. You need agents to get those listings. You currently don't have any agents. Without more information, I am going to say that you are stuck with a couple of unpleasant choices: 1) offer very high commission splits to agents who have a proven, local listing track record, or 2) spend a ton of money on advertising to attract agents. You are going to be most successful with #1, I think.

Let us know how it goes.

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#459732 - 11/09/17 03:48 PM Re: Independent Brokerages Surviving [Re: HaveFaith]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 3098
Loc: LAND OF THE FREE!
do you actively recruit?
what reason would an agent have to come to your shop?


imo, the way i see it in my market.....a small brokerage is no different than a small team.....you have to recruit to find talent...and there has to be a reason they would want to work with you instead of someone else....its really simle, no magic to it...just like a client...why would a client want to use your brokerage vs another? the only difference is when you are recruiting...wait for it....the agent is your client!

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