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#459342 - 10/11/17 03:23 PM Most top producers just list on the MLS and wait. Would you agree?
gitmonee Offline
Veteran Member

Registered: 10/23/13
Posts: 588
Loc: LA California
Due to criticism from other agents and people in general, some sellers have been trained to be wary of agents who "only list on the MLS and wait".

But when you see top producers' listings sitting on the market for a long time, you know they're doing nothing to move the property other than the MLS, and asking for a price reduction, and waiting for other agents to bring buyers.

Top producers are good at prospecting and getting sellers to sign the listing contract. But as far as actual activities to sell the home, it's just the MLS. That laundry list of things they say they do to create value is mostly BS that doesn't really directly contribute to the sale of a home. Just look at top producers' buckets of expired listings.

What top producers usually do better than industry average is that they get sellers to price appropriately, and present their homes more attractively through quality imagery.
But other than that, there's no magic secret sauce other than MLS pricing and waiting, despite what some sellers have been trained to think.

#459374 - 10/14/17 02:19 PM Re: Most top producers just list on the MLS and wait. Would you agree? [Re: gitmonee]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 3080
Typically a top producer has more experience and the same tools as every other agent.

I mean.....all doctors and lawyers have the same tools as all of the others but some do the job more often and become better at their craft simply to sheer volumes of experience and having been in the situation 100 times before....a noobie might only have experienced the issue 2-3 times when it comes up in the transaction. Surely there is a ton of value in that especially if they are charging the same price no?


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