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#453145 - 06/22/16 07:13 AM Direct Mail Marketing
JayRealty Offline
Junior Member

Registered: 06/22/16
Posts: 4
Loc: Tampa FL
Who does everyone use for direct mailing these days ? I am looking for a do-it-yourself platform for creating just listed and just sold postcards. Any suggestions would be appreciated. Thanks

#453161 - 06/22/16 12:23 PM Re: Direct Mail Marketing [Re: JayRealty]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1636
Loc: Cleveland, Ohio
So you're looking do create your own postcards and just hit 'send' and the company does the rest?
David Hunter | Retired RE Agent |Direct-Response Marketer

#453170 - 06/23/16 09:40 AM Re: Direct Mail Marketing [Re: JayRealty]
JayRealty Offline
Junior Member

Registered: 06/22/16
Posts: 4
Loc: Tampa FL
YES. Exactly...

#453173 - 06/23/16 12:32 PM Re: Direct Mail Marketing [Re: JayRealty]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1636
Loc: Cleveland, Ohio
Hmmm... try I've never used them for postcards, but do get business cards from them and they do a great job with their printing, and the prices are great.

Just be sure to ask them if they'll mail and do everything if you just upload your files (which I believe they do).
David Hunter | Retired RE Agent |Direct-Response Marketer

#453240 - 06/29/16 10:58 AM Re: Direct Mail Marketing [Re: JayRealty]
Creative Pile Offline

Registered: 04/23/12
Posts: 33
Loc: Arizona
Hi Jay,

You can try Postcardmania. We have had customers use them for their direct mail services.
Design + Branding + Marketing

#453399 - 07/11/16 07:40 AM Re: Direct Mail Marketing [Re: JayRealty]
MarketingMadman Offline
Junior Member

Registered: 07/06/16
Posts: 7
Loc: Michigan
Who ever you hire to do your Direct marketing, make sure you seed your list with your address, addresses of friends, family and colleagues.

Do this to track how long it takes for the mail to arrive and that it does actually get mailed and arrive.

I've seen first hand too many mailing houses and services that bill for postage and not mail the whole list or lot so they can make more money.

It happens more than you'll ever know.

The solution, mail yourself if it's a manageable amount of mail, maybe under 200 a week.

The Measurable Marketing Madman
sandybarris dot com

Edited by MarketingMadman (07/11/16 07:41 AM)

#457261 - 04/07/17 04:59 AM Re: Direct Mail Marketing [Re: JayRealty]
AgentAlam Offline

Registered: 04/07/17
Posts: 15
Loc: Southern Ontario
cheaper and more reliable way of doing postcards would be through your postal services. Canada Post here offer post card delivery at a very reasonable rate based on volume. Printing post cards only costs pennies so get one designed by a designer, get them printed and hand them over to post office for delivery. thats the most efficient and cheapest way to do it.

#457458 - 04/24/17 06:32 AM Re: Direct Mail Marketing [Re: JayRealty]
WolfHouse Offline

Registered: 04/03/17
Posts: 37
Loc: Winter Park, Florida (United S...
You could try something like
Wolf Wants Houses in Florida

#457546 - 04/27/17 03:23 PM Re: Direct Mail Marketing [Re: JayRealty]
Dripping Springs Offline

Registered: 04/27/17
Posts: 30
Loc: TX
I've heard great things about yellow letters but i read on specifically about mail merge and some other cheaper options.
Ross Quade Realtor Extraordinaire
Visit my website to learn more about the Texas Hill Country just West of Weird!

#459281 - 10/04/17 01:09 PM Re: Direct Mail Marketing [Re: AgentAlam]
zpcsc Offline
Veteran Member

Registered: 08/29/05
Posts: 796
Loc: Florida
Quick question, if you do it through the post office directly, is the address printed on by the company doing your postcard or do you label it yourself?
Zoila Perez-Chanquet
The Cardenas Group Realty

#459295 - 10/05/17 06:47 PM Re: Direct Mail Marketing [Re: JayRealty]
Long Walk Offline

Registered: 06/27/08
Posts: 305
Loc: New Hampshire
If you are going to make direct mail a consistent part of your marketing, you will want to consider using a direct mail house. A reputable house will design, print, and mail for a few cents more per piece than you could do it yourself.

The other benefit of using a direct mail house is that your time is better used for other real estate sales activities.

I used to make and mail my own pieces, but found that hiring it done is better.

#459298 - 10/06/17 05:31 AM Re: Direct Mail Marketing [Re: JayRealty]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7828
Loc: Vermont's North-East Kingdom
Here in Vermont, it is possible to purchase "The Grand List" which contains the mailing address of every Property Owner in a Town (the address to which their Tax Bill is mailed), and you can purchase it on a CD, on Paper, or on Mailing Labels for just a few pennies per Name.

That way, you can eliminate those Owners who are already listed, were recently sold, or just not-wanted for some reason; and you can segment the mailing so that they're not all going out at the same time.

This technique ensures that you're not mailing to Tenants, Homesteaders, or unauthorized Squatters. You might have a similar service available to you.
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

#460102 - 12/15/17 12:32 PM Re: Direct Mail Marketing [Re: JayRealty]
LiamOliver Offline
Junior Member

Registered: 12/15/17
Posts: 3
Loc: California
Here's a few postcard marketing companies that I think do a good job:
  • VistaPrint Mailing: Send as little as 250 postcards for 40 – 60 cents a postcard.
  • Cardigent: This is my company. We requires at least 5,000 postcards, but we're likely the best value on the internet. Each campaign includes design, printing, and mailing for 19 cents a postcard.
  • Every Door Direct Mail: You can send bulk mail by the carrier route at a affordable rate. This solution requires you to design your postcard and bring them to the post office to be sent.
  • Cactus Mailing : Their direct mail packages start at about $825 and their team handles most of the campaign’s elements.

Hope that helps!

Edited by LiamOliver (12/15/17 12:32 PM)


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