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#458992 - 09/06/17 10:33 AM We Generated 700+ Real Estate Leads From Facebook
AlexRoof Offline
Junior Member

Registered: 09/06/17
Posts: 4
Loc: Canada
Hello everyone!

My first post here so I just wanted to say hello, I was also was curious to know if any of you have used Facebook Ads to generate leads?

After reading an article about this topic, we began testing back and forth and after spending a small budget we were able to generate almost 700 real estate leads from Facebook. We also used a Chatbot to qualify the leads automatically.

If any of you have used FB Ads, I'd love to know how you have incorporated it in your lead generation process.. have a amazing day!

- Alex

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#459021 - 09/10/17 07:15 AM Re: We Generated 700+ Real Estate Leads From Facebook [Re: AlexRoof]
RPR Offline
Member

Registered: 06/08/17
Posts: 32
Loc: Delaware, United States
yeah Facebook is a good way to generate leads but you can also generate leads from google by advertising with google ad words.
_________________________
Property Preservation Processing Services -
rprservices.com

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#459047 - 09/11/17 08:52 AM Re: We Generated 700+ Real Estate Leads From Facebook [Re: AlexRoof]
AlexRoof Offline
Junior Member

Registered: 09/06/17
Posts: 4
Loc: Canada
Absolutely, we actually use both Facebook ads and Google Adwords. However, we get much lower cost per click on Facebook Ads than we do on Google Adwords. Have you experienced similar results?

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#459048 - 09/11/17 08:59 AM Re: We Generated 700+ Real Estate Leads From Facebook [Re: AlexRoof]
AlexRoof Offline
Junior Member

Registered: 09/06/17
Posts: 4
Loc: Canada
My colleague actually wrote a case study about this, so if interested in learning more, feel free to read it smile

https://blog.roof.ai/how-we-generated-real-estate-leads-from-facebook/


Edited by AlexRoof (09/11/17 09:01 AM)

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#459184 - 09/25/17 12:15 PM Re: We Generated 700+ Real Estate Leads From Facebook [Re: AlexRoof]
Ch3tt Offline
Junior Member

Registered: 09/25/17
Posts: 3
Loc: UT
I've found that generating leads from facebook is easy. The hard part is converting them into clients. If you don't have a good system to plug these leads into they because useless.

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#459195 - 09/26/17 10:47 AM Re: We Generated 700+ Real Estate Leads From Facebook [Re: AlexRoof]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 3174
Loc: LAND OF THE FREE!
op, how many of the 700 generated have closed and when was the start of the advertising campaign. also, is it still running or did you stop the ad campaign?

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#459205 - 09/27/17 07:06 AM Re: We Generated 700+ Real Estate Leads From Facebook [Re: AlexRoof]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2267
Loc: Outer Banks
Alex doesn't sell real estate. He is trying to sell his chat bot to us. Alex would not know a real estate lead if it hit him in the face.
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#459206 - 09/27/17 07:28 AM Re: We Generated 700+ Real Estate Leads From Facebook [Re: Bigtoe]
Long Walk Offline
Member

Registered: 06/27/08
Posts: 309
Loc: New Hampshire
I read the case study under his link above. It is kind of written like they are agents....and kind of written like they are software guys.

The blog hints at closings, but nothing concrete is offered.

At best, it is poorly written. At worst, it is deceptive.

So, Alex: are you an agent selling property using these techniques?

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#459207 - 09/27/17 08:20 AM Re: We Generated 700+ Real Estate Leads From Facebook [Re: AlexRoof]
AlexRoof Offline
Junior Member

Registered: 09/06/17
Posts: 4
Loc: Canada
We weren't/aren't real estate agents so we didn't actually generated money from the closing of the sale. We sent those leads to local real estate agents. We had around 85-90% engagement rate, meaning that 90% of the time people interacted with the chatbot and maintained a conversation. As for the ROI on the marketing spend, I can tell you that with one closed [average$] buyer/seller you can generate a positive ROI (again the leads varied between buyer/sellers and renters, a lot of renters!). The point of this article was to show you the possibilities when you leverage messaging platforms where people are spending a lot of their time.

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#459208 - 09/27/17 09:45 AM Re: We Generated 700+ Real Estate Leads From Facebook [Re: AlexRoof]
Long Walk Offline
Member

Registered: 06/27/08
Posts: 309
Loc: New Hampshire
Thanks for your reply, Alex. I appreciate your taking the time to explain.

It can be meaningful to look at advertising costs in terms of fees generated.

For real estate agents, though, a perhaps more meaningful metric is to look at hours invested in getting a prospect to a signed agency relationship agreement(or whatever it is called in your jurisdiction). From my experience, most leads don't ever get to a signed agreement, but still use up time.

So, can you clarify how many of those 700 leads entered into an agreement with the agent to whom you referred them?

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