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#455166 - 10/27/16 07:16 AM Mailing Frequency for Farming - Monthly, Every Other Month, Quarterly?
ibsellin Offline
Member

Registered: 08/19/11
Posts: 378
Loc: USA
Let's say you were starting a new farming campaign with a budget to mail 60,000 post cards per year. You could do a 5,000 homes every month, 10,000 homes every other month, or 15,000 homes per quarter. What would you do?

Any experience from experimenting or interesting studies you've come across?

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#455184 - 10/27/16 06:05 PM Re: Mailing Frequency for Farming - Monthly, Every Other Month, Quarterly? [Re: ibsellin]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1627
Loc: Cleveland, Ohio
I'd mail as often as I could to as many homes as I could.

Are you going to be mailing to the same homes or different homes every month/quarterly/etc.?
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#455193 - 10/28/16 07:35 AM Re: Mailing Frequency for Farming - Monthly, Every Other Month, Quarterly? [Re: ibsellin]
ibsellin Offline
Member

Registered: 08/19/11
Posts: 378
Loc: USA
That was my question David - you are going to mail 60 k in a year, that's the budget until commission roll in, what's your choice:

A. 5k postcards - 12x year (monthly)
B. 10k postcards - 6x year (every other month)
C. 15k postcards - 4x year (quarterly)

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#455200 - 10/28/16 06:04 PM Re: Mailing Frequency for Farming - Monthly, Every Other Month, Quarterly? [Re: ibsellin]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1627
Loc: Cleveland, Ohio
Ah, gotchya.

I'd go with the 5,000/12x year. Let's them get to know you better.

What's going to be your Lead Generation Magnet?
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#457260 - 04/07/17 09:55 AM Re: Mailing Frequency for Farming - Monthly, Every Other Month, Quarterly? [Re: ibsellin]
AgentAlam Offline
Member

Registered: 04/07/17
Posts: 15
Loc: Southern Ontario
If you are doing it for farming, then pick your farm area, more than one farm area can be picked, find out how many homes you are targeting in total, then keep sending the mails to those homes on a monthly basis at a minimum. NOT every other month but monthly at least if not weekly. More home owners see you in their mailbox, more they remember you.

You cannot control when people sell their homes but just focus on being on the top of their mind when they do decide to sell. one way to be on the top of their mind is by sending frequent mails.

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#460100 - 12/15/17 05:58 PM Re: Mailing Frequency for Farming - Monthly, Every Other Month, Quarterly? [Re: ibsellin]
LiamOliver Offline
Junior Member

Registered: 12/15/17
Posts: 3
Loc: California
We've sent millions of postcards and our data indicates that frequency is more important than reach. For example, if you only have the budget to target 30,000 households at one time or 10,000 people three times, it would be more beneficial to target 10,000 people three times.

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