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#449305 - 12/09/15 06:31 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Investorguy601]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2211
Loc: Outer Banks
@benp

my question was how many leads have YOU generated and what was the cost, in paricular the seller leads which you talk about.

i understand all that you said, as it has all been said 100 times in fact i was generating ppc leads a decade ago when it actually worked.

Have you personally generated any leads?
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#449306 - 12/09/15 09:35 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Bigtoe]
BenP Offline
Member

Registered: 12/03/15
Posts: 28
Loc: Canada
[quote=Bigtoe]@benp

my question was how many leads have YOU generated and what was the cost, in paricular the seller leads which you talk about.

i understand all that you said, as it has all been said 100 times in fact i was generating ppc leads a decade ago when it actually worked.

Have you personally generated any leads? [/quote]

I'm sorry if I answered your question in a more roundabout way. What I was getting st is that the number is actually irrelevant.

But typically I can get 5-10 good quality leads that a decent salesperson can convert 30-70% into actual clients at $25-150 each. Usually the initial cost is higher but as I optimize it and rotate ads regularly, the cost shifts to the lower end of the range.

And maybe you've heard it 100 times because it's true and it works.

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#449314 - 12/10/15 07:23 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: BenP]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2211
Loc: Outer Banks
Originally Posted By: BenP
[quote=Bigtoe]

And maybe you've heard it 100 times because it's true and it works.


i've heard it a hundred times from wanna be venders who want me to hire them to generate leads. In fact i've heard it so many time i recently thought i would give it another try. there was a time when ppc worked and was priced reasonably but that was a long time ago and back then i made a ton of money doing it.

hearing it so much on this thread, especially the part about seller leads, i gave it another try.

i created 12 different landing pages and had 120 different ads pointing to them with over 1,200 geo specific keyword phrases.

$5,000 later i had 0 seller leads. So, when you say you can generate 10 seller leads for $250 i have to pause and start to think maybe you are exagerating.

when you say that 30-70% of the internet leads you generate can be converted is also highly questionable and anybody who works internet leads knows this.

give us some facts, give us some links to your campaigns so we can see that you actually know what you are talking about.

For what it is worth, i curently generate roughly 10 buyer leads a week from my internet activity and i would gladly pay $250 per seller lead.
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#449316 - 12/10/15 07:58 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Bigtoe]
BenP Offline
Member

Registered: 12/03/15
Posts: 28
Loc: Canada
I definitely hear what you're saying, and it's true that PPC is tougher today than it was 10 years ago. It is very easy to waste money on it, especially Google. Let me assure you that it's not the first time I've heard that.

But that doesn't mean it doesn't work. It just means it isn't working for you personally.

If your car breaks down and doesn't work like it did ten years ago, you don't say that cars don't work anymore. YOUR car just doesn't work anymore. And I'm sorry you spent $5000 and got no result. That's a tough one.

You can understand why I wouldn't want to give my sales funnels away for free, so I will not be giving you links to them. If you want to see what I mean, you can read [url=http://reamarketingmethods.com/2015/12/the-real-estate-agent-sales-funnel-part-1/]this blog post[/url] if you want to.

When I say that 30%-70% can be closed, I'm talking about a best case scenario with a really good salesperson. And when you pre-qualify leads (not just with a landing page, but with a lead magnet and email marketing as well), they are much higher quality so you're not wasting your time with tire-kickers. You're only left with the serious ones, because you've done most of the converting already.

Please also note that I'm not trying to get you to hire me. At all. If you're happy doing what you're doing, and with your current level of success, I wouldn't want to mess with that. I was offering the others here some free advice if they were trying to set this up themselves.



Edited by BenP (12/10/15 08:03 AM)

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#449324 - 12/11/15 07:23 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Investorguy601]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2211
Loc: Outer Banks
I just read your 5 page website and it isnbasically just a 5 page ad selling yourself.

i am sure you are promoting it with ppc landing pages because it is such a proven method. What are your stats like with your ppc campaign for your business?

How many clicks actually sign up?
how many clicks are bots vs people?
how many clicks are from competitors trying to deplete your ppc budget?
what is your ppc budget?
how much are you paying per click?
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#449333 - 12/11/15 11:09 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Bigtoe]
BenP Offline
Member

Registered: 12/03/15
Posts: 28
Loc: Canada
I'm sorry, BigToe, but I'm not sure what you're getting at. Yes, my website sells my services, but isn't that what every business website is meant to do? There is also a free blog that I'm updating regularly with content. I don't sell people PPC campaigns, anyway. I do lead generation. If I don't come up with leads, I don't get paid. End of story.

I suppose we'll have to agree to disagree about PPC. I'm sorry you've had a bad experience, and it seems to be a sore spot for you.

I'm not asking anyone here to hire me. I'm encouraging people to try it themselves, and I will gladly offer free critiques of people's funnels if they ask.

Google is tough to break into. But Facebook ads are wide open right now, and the reason for that is because closed-minded agents have written it off.

I'm not going to post anything about my stats here, because you probably wouldn't believe them anyway. I think the more important question is, what did you spend $5000 on that didn't get a result? If you wanted to send me some of the ads you ran, I could probably tell you why they didn't work and what you could do to improve them.

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#449339 - 12/12/15 06:25 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Investorguy601]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2211
Loc: Outer Banks
What i am getting at is you coming on here and telling agents that are looking for leads that you can get them leads. There is nothing wrong with that but when i ask for proof all you provide is talk.

i ask some simple questions and get no real answers. The biggest question is how do you handle the fradulent clicks generated by bots. Webmasters with access to their server can pull stats to argue for a refund from the ppc providers but very few agents have that capability. Bots are responsible for up to 50% of ad clicks these days, at $5 a click it gets expensive real quick.

you tell us that ppc works but yet you do not do it for your own business, do you see the problem with this?
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#449340 - 12/12/15 09:21 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: BenP]
BenP Offline
Member

Registered: 12/03/15
Posts: 28
Loc: Canada

I'm quoting my original response here, and maybe you can explain at what point I said I'm here to sell leads. I offered my opinion about what is working right now and that's it. This isn't some formal seminar where I break down all the stats and provide screenshots of all my campaigns. This is an informal forum and I added my two cents to the conversation.

As far as bots go, I still think you're talking about Google.
I'm talking about Facebook, where the targeting is very powerful and if your ad is good, will be relevant to the target market and get interest. But you can't just send it to some cheaply landing page for it to work. You need a lead magnet like a free report, webinar or ebook that is valuable to the prospect.

And I'm not sure why you think I don't use PPC for my business. I do all the time and that's how I get my own clients. It's an odd conclusion for you to jump to.

Anyway, I don't see much point in continuing this conversation when you're so defensive. I'm sorry if you've had a bad experience with marketing in the past. Has someone ripped you off in the past and you're on red alert for the same thing happening again?

Or if there's something in your life that is making you unhappy to the point that you feel like being rude to people on an informal forum, I'm sorry that you're not happier. I hope things get better for you. All in all, it's been an engaging conversation and you've made some great points that I'll definitely be thinking about. Thanks.


[quote=BenP]Bellos is speaking some serious truth here. Everyone should pay attention to the power of retargeting.

Here is the best way I have found to generate leads:
1) create a free piece of content a lead magnet) like a webinar or eBook helping buyers/sellers solve a problem
2) create a landing page for people opt in to an email list
3) drive traffic to the page using Adwords or Facebook
4) Send emails and include a section in your lead magnet selling a free strategy session with you
5) retarget people who haven't contacted you yet
6) drink a beer and quit cold-calling for a while because you've found a new lead gen method

It sounds like a lot of steps but it weeds out people who aren't serious. The technical part can be complicated, but it's not insurmountable (or you can hire a pro lead gen person to set it up for you). If you can get this running smoothly, then you've automated your marketing to the point that you don't have to babysit your business all the time and can focus on helping your clients.

I have lots more to say about it, so you can PM me if you want more no on how to set this up. I'm actually wanting to help people for free and I'm not just looking for someone to give me money like I'm sure happens a lot in this forum.
[/quote]


Edited by BenP (12/12/15 09:22 AM)

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#449929 - 01/17/16 01:42 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Investorguy601]
Jason_C Offline
Member

Registered: 01/17/16
Posts: 38
Loc: Colombia
I've got to say, I really enjoyed this one. I had something in mind to comment, but the last ten posts or so have had me laughing too hard to remember......


OK. Now that I've composed myself, best ways to get buyers leads...

I really break buyers down into two categories, as others have mentioned here, of new to the area and those who know the area.

To target people new to the area, I recommend content with keywords targeting questions new arrivers may have about the area. Schools and neighborhoods were mentioned by someone else and I think they are great ideas. The more specific you can be, the better your long tail keyword is and the less you can spend on PPC if you decide to use it.

For those who already know the area, you're best bet is to leverage those you've already worked with. Create content that will keep you fresh in past clients minds and they will want to share. If Joe (generic person) is looking at buying his first home, he may feel more comfortable asking his friends and family for a recommendation. However, if someone in his family is already sharing content from a real estate agent/agency, he won't have to sit around wondering who he knows who has bought a house recently, Facebook will let him know. The benefit here is that it will likely be perceived as a referral and even if it's not, he can ask the person who shared it directly and get that referral.

If you are a new agent in a not-so-influx community, you might be up a creek on this one and be stuck doing real leg work.

Just my 2˘

- Jason
_________________________
Inbound Marketing Brings Results

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#449951 - 01/17/16 11:17 PM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Jason_C]
BenP Offline
Member

Registered: 12/03/15
Posts: 28
Loc: Canada
This is fantastic advice, Jason, and an angle I hadn't considered when doing content marketing. Focus on content that would get traffic from people researching the area and you'll get those influx people for sure.

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#449998 - 01/21/16 01:13 AM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: BenP]
Jason_C Offline
Member

Registered: 01/17/16
Posts: 38
Loc: Colombia
I hope it works out for you, Ben.
_________________________
Inbound Marketing Brings Results

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#450888 - 02/28/16 11:57 PM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Investorguy601]
JuliaV Offline
Junior Member

Registered: 02/28/16
Posts: 4
Loc: LA
We use the local press. What areas of the city are the 'big' local stories happening in, and what properties do we have in that area.

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#451510 - 03/21/16 03:15 PM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: JuliaV]
Jason_C Offline
Member

Registered: 01/17/16
Posts: 38
Loc: Colombia
That's awesome Julia. One idea to add on to that is to try to get ahead of local events, and not just push houses but push reasons for moving. I'm originally from right outside of Wilmington, N.C. and there's the Azalea Festival every year. If I were trying to grow traffic for that, I might have some recent articles covering some of the neighborhoods that have significant events related to the festival. Someone new to town might find something really interesting about an area and want more information about that area.

Then I'd consider writing a good article about the festival overall and then linking back to those neighborhoods that were mentioned.
_________________________
Inbound Marketing Brings Results

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#456896 - 03/11/17 06:30 PM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Investorguy601]
Nick Tam Offline
Junior Member

Registered: 03/11/17
Posts: 3
Loc: Canada
Targeted FB ads + Funnel = Qualified Leads

Proven system that works!

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#456943 - 03/16/17 03:25 PM Re: The Best Way To Get Buyer's Leads Using the Internet [Re: Investorguy601]
TheBPOExpert Offline
Member

Registered: 01/22/12
Posts: 111
Loc: Georgia
I have found facebook ads to be more general. Google adwords is by far the most targeted lead you can get. More expensive but that's because it's a better more targeted lead.
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The BPO Expert
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“You will get all you want in life, if you help enough other people get what they want.” -Zig Ziglar




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