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#455428 - 11/16/16 04:29 AM What have you done to increase internet lead conversion?
ibsellin Offline

Registered: 08/19/11
Posts: 378
Loc: USA
Guys I've been working internet leads from Day 1 in this business and I think I've learned some things, but still my numbers are so far from where I want them to be looking for any insight as to what you'll think helps your conversion rate. I'll start these are the things I've picked up helps me:

1. Quicker the better - the quicker you can respond to their initial inquiry (and subsequent responses) the better chance you have at actually getting a conversation/reply going.

2. Setup an appointment - even if it's a waste (meaning they aren't ready to buy or pre-approved yet) the face-to-face contact drastically improves your chance of retention.

3. Build rapport / show value - Build rapport by being friendly and taking your time with them, inquire about their lives and wants/needs. Take their wants /needs into consideration, show value by making recommendations based on what you've learned. If you can suggest an option they would have never thought of because you know the market and they weren't even thinking of how great 'neighborhood C' might be for them, then you have a great chance at keeping them.

4. Regular follow-up - well-tailored auto-emails with listings from the MLS helps. Phone call follow ups or just a random "checking in" email helps and can restart a conversation that has long since stalled.

That's all I really have.. what do you have?

#455432 - 11/16/16 06:17 AM Re: What have you done to increase internet lead conversion? [Re: ibsellin]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2250
Loc: Outer Banks
If you miss contacting them initially, try this.

Send them a list of everything for sale in their price range and area. In the email, ask them if they would like to narrow or expand the list.

Send them a property history report of the property they inquired about.

send them the tax assessment.

send them sold comps.

Even if another agent beat you to them on the initial contact, you will overload them with valuable info and you will be building up trust. Most people work with the agent they trust
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

#457638 - 05/03/17 02:35 AM Re: What have you done to increase internet lead conversion? [Re: ibsellin]
Barbara Herbert Offline

Registered: 04/18/17
Posts: 31
Loc: Grove City, Ohio, United State...
building audience in social media like Facebook, twitter and Instagram can help you build more leads

#457645 - 05/03/17 07:49 AM Re: What have you done to increase internet lead conversion? [Re: ibsellin]
WolfHouse Offline

Registered: 04/03/17
Posts: 37
Loc: Winter Park, Florida (United S...
Other than what you've listed, our conversion keeps climbing up as we go after natural search traffic, and integrate more and more video marketing. I guess it's a case of improving traffic quality on the flipside.
Wolf Wants Houses in Florida

#457657 - 05/04/17 01:51 PM Re: What have you done to increase internet lead conversion? [Re: ibsellin]
KW Gerald Offline

Registered: 02/08/15
Posts: 24
Loc: Texas, USA
Best way I've found to build rapport when making contact is to go by the F.O.R.M. guideline:

Converse about Family, Occupation, Recreation, Motivation

This builds rapport and you're now making a friend. It works for me.


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