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#456012 - 12/22/16 11:29 AM Re: Zillow leads - Premier Agent Package - YES or NO [Re: Valerie H]
ibsellin Offline
Member

Registered: 08/19/11
Posts: 377
Loc: USA
Here's what I don't get about Zillow is how these teams afford to advertise in some of these zip codes where leads are costing $150-250 each for a $450-550k avg. sales price. Okay so crunching nubmers I think a 3% closed ratio would be very good.

SO if you're selling 500k homes on average making $14k checks and you need about 33 leads at $200 each to close one..

buyers agents normally take 40-50%.. those are razor thin margins for the team leader..

$14,000 check
$6,000-$7,000 to the buyer agent
$6600 ad spend

Where's the margin? I guess the margin is in that some people need to sell and buy and also they might refer a friend if they like you.. still can't figure out why people are paying that much for leads though when I know of nearby areas where you can sell $300k homes for $25-40 leads...

Maybe buyers agents have to pay for some of the ads or they receive more like a profit share than a % of the gross...


Edited by ibsellin (12/22/16 11:30 AM)

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#456022 - 12/23/16 06:12 AM Re: Zillow leads - Premier Agent Package - YES or NO [Re: Valerie H]
JohnN Offline
Member

Registered: 11/21/13
Posts: 223
Loc: Minnesota
There is always going to be additional business that is generated because of your dominance of an area. My partner is the most prolific listing agent in a certain geography and she gets a ton of business just based on the momentum of having her signs everywhere. (She doesn't use Zillow).

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