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#448893 - 11/14/15 06:48 AM Video Marketing is the Most Powerful Tool for Building Your Brand & Business
JoshuaDAbel Offline
Junior Member

Registered: 11/14/15
Posts: 2
Loc: Naples, FL
For the past decade video has been growing online at a rapid pace. More than 50% of online traffic view videos and 86% of buyers and sellers prefer an agent who uses video in their marketing; however, only 5% of agents actually use it.

There are a number of objections when it comes to using video as a tool in your marketing toolbox, but all of them can be overcome. Time is always an issue. As business owners, we are responsible for the majority of the work. In the case of real estate agents you have to show listings, negotiate contracts, coordinate between clients and financial institutions all while getting leads to keep business going.

Video Marketing doesn't have to be as time consuming as you might think. Try batch filming. This is where you create a list of 5-10 topics you want to film, set up your camera and shoot them all in about an hours time. Do some quick edits and then you have content for the next several weeks. If you have several listings you want to shoot a walk through for, take one day and get all the listing videos done. This way you can spend the rest of your time marketing the videos and getting more leads.

It takes time. It takes patience. But once you have a system in place, you will be able to rock video marketing!

I help real estate agents build their brand and business online using video. For more great tips, check out my blog. http://www.joshuadabel.com/blog

Cheers to Your Success!

Joshua D. Abel

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#448908 - 11/15/15 02:34 AM Re: Video Marketing is the Most Powerful Tool for Building Your Brand & Business [Re: JoshuaDAbel]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7839
Loc: Vermont's North-East Kingdom
Originally Posted By: JoshuaDAbel
". . . 86% of buyers and sellers prefer an agent who uses video in their marketing . . ."

Do you have a source handy for that little 86% statistic ?
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

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#448926 - 11/16/15 08:06 AM Re: Video Marketing is the Most Powerful Tool for Building Your Brand & Business [Re: Vermont]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1640
Loc: Cleveland, Ohio
Originally Posted By: Vermont
Originally Posted By: JoshuaDAbel
". . . 86% of buyers and sellers prefer an agent who uses video in their marketing . . ."

Do you have a source handy for that little 86% statistic ?


I second this.

We never did any video marketing, and never once had a buyer or seller as us about it.

We used high-quality photos (that's the best).
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#448927 - 11/16/15 12:07 PM Re: Video Marketing is the Most Powerful Tool for Building Your Brand & Business [Re: JoshuaDAbel]
John_Myers Offline
Member

Registered: 08/09/12
Posts: 43
Loc: NM, USA
It is amazing how fast a you tube video can rank on Google. I just did a couple of simple videos for a couple of my listings. Both were on page one of Google within 1 hour of posting on you tube. I used the address as the title and used the address within the description. Crazy how fast the videos ranked. I am going to try a few more with more competitive key words and see how fast they will rank.
_________________________
Myers & Myers Real Estate






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#454817 - 09/30/16 06:03 PM Re: Video Marketing is the Most Powerful Tool for Building Your Brand & Business [Re: John_Myers]
Kathy Landon Offline
Member

Registered: 09/21/16
Posts: 21
Loc: North Carolina, USA
Since Youtube is owned by Google, yes, it tends to rank rather quickly as long as you've got the right keywords in your title/video description.

I wish I would've gotten into video marketing sooner, but better late than never!

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