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#453914 - 08/13/16 06:24 PM Office Location Importance
HaveFaith Offline
Junior Member

Registered: 08/17/11
Posts: 2
Loc: Florida
Hi Everyone,

I am a small Brokerage office and have been for 5 years. I was heavily into the REO's and was handing my agents leads left and right. We lost our main client recently and things have been slow since we focused on only REO's. We are not in a location where are office is noticed at all. We have spent the last 4 months marketing for listings and buyers. We are getting buyers but listings are slim. My agents are getting antsy and wanting me to either move to a location where we will be seen or of course they need to go to an office with more listings.

I have a year and a half left on my lease. The owner does not want to let me out of the lease of course unless I can find someone else to rent the space.

I have found a location that is in a prime area that I think would do extremely well. However it is 4 times the price I am currently paying and of course I am scared to take the step forward with the rent being that much higher and having to pay the old rent until the lease is up.

Could some of you other small Broker's give me your insights? My ultimate goal would be to pull more agents in. Of course we will want to pull in more seller's and buyer's which I believe the location would help with. How important do you think location is when an agent is picking a Brokerage? Do you think location is more important than brand?

I would greatly appreciate any feedback any of you could provide.

#454012 - 08/19/16 04:59 AM Re: Office Location Importance [Re: HaveFaith]
Thuy Offline

Registered: 08/14/16
Posts: 32
Loc: Vietnam
I don't think so the location of the office is so important in these "internet times" as before.
I wouldn't mind too much if the office is hardly noticeable but make sure it is easily findable if your customer has an address.

But the issue can be to pull more ppl in. You can change layout of the office to get some extra space or to move to bigger office but still out of prime area for the just a little high price than now you pay.


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