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#453350 - 07/06/16 04:06 AM Free Personalized Premium Presentation Folders Question
MarketingMadman Offline
Junior Member

Registered: 07/06/16
Posts: 7
Loc: Michigan
Dear Fellow Broker/Owners,

I was wondering how you feel about using free premium folders for offers, property comparisons, closing documents, open houses and other uses.

The folders are paid for by small ads in the folders.

And you’ll save about $10,500 and around 210 labor hours for design, production and printing.

Please advise

Thanks
The Measurable Marketing Madman.

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#453351 - 07/06/16 04:23 AM Re: Free Personalized Premium Presentation Folders Question [Re: MarketingMadman]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7718
Loc: Vermont's North-East Kingdom
I don't use them . . . . although we are solicited by dozens of people like you each year.

What you may not realize is that all of those small ads serve to detract from the content of what we're presenting inside, making your folders counter-productive, or of negative value . . . . whether they're free or otherwise.

Our Message has to be pre-eminent !
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

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#453397 - 07/11/16 07:17 AM Re: Free Personalized Premium Presentation Folders Question [Re: MarketingMadman]
MarketingMadman Offline
Junior Member

Registered: 07/06/16
Posts: 7
Loc: Michigan
Thanks Vermont for your input, it is very helpful.

Yes, they are not for everyone and the ads can be a distraction.

It turns out, there are a lot of Real Estate Brokers who order and use these free presentation folders.

In fact, my client shared with me in the history of their biz, they have over 3750 different Real Estate Brokers who have ordered over 6.5 million folders.

So there are Real Estate Brokers/Owners who seem to understand the value of these folders and the relationships that develop from the trusted vendors who do advertise with them.

And, once again, thanks for your helpful comments and now have an idea why they are not for everyone and are a fit for only certain Real Estate Brokers/Owners.

Measurable Marketing Madman


Edited by MarketingMadman (07/11/16 07:18 AM)

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#453402 - 07/11/16 08:58 AM Re: Free Personalized Premium Presentation Folders Question [Re: MarketingMadman]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7718
Loc: Vermont's North-East Kingdom
I'm sure every Broker has a few hundred (or a few thousand) such Folders laying around gathering dust. If I need a Folder for an important presentation or something containing valuable information content, then I'd always prefer a "plain jane" enclosure, or one that's embossed with ONLY my Firm's Name and Logo.

We need to remain focused on what our objective is, and that ISN'T handing out cutesy advertising copy on behalf of the Vendors of other products and local services; regardless of how FREE your folders are.

When you come around to recognize that the majority of our fellow Americans now lack the attention span of a DayFly, you'll agree that it's prudent to never give them too many things to think about at once.

But Good Luck selling the ad space on your folders anyway !
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

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