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#447571 - 09/02/15 06:21 AM Re: Direct Mail Marketing [Re: Dedra Smith]
Rachel Scott Offline
Junior Member

Registered: 08/27/15
Posts: 1
Loc: Florida
Hey there, Dedra!

I know it’s been awhile since you posted about possibly using direct mail, but I wanted to check in and see how your postcard campaigns are going. Are you seeing the results you thought? And what about your return on investment—were you happy with it?

There are a lot of factors out there that can/will effect the results you recieve—postcard size, number of cards mailed, who you target, and postcard design just to name a few. It can be pretty overwhelming... especially if you've never done a direct mail campaign before.

David Hunter is definitely on the right track -- EDDM can be really successful for real estate if you pick a good route (EDDM is basically a carrier route list that's been rebranded by the USPS). And a call to action is VITALLY important, and just to add another -- you definitely want to include an offer with a high perceived value that will make the recipient more likely to want to act. A good offer my company has tracked is a no-cost free market analysis. This really motivates people to call and helps you build trust.

Anyway, I work for PostcardMania, a direct mail company that has already assisted 68,145 customers to date and I’d love to chat. Possibly drum up some ideas on how to improve your campaigns!

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#447784 - 09/14/15 09:06 AM Re: Direct Mail Marketing [Re: Dedra Smith]
Don Glasgow3 Offline
Junior Member

Registered: 09/14/15
Posts: 5
Loc: Utah
Here's my story: I do direct mail marketing to three farm areas - about 400 townhomes and 500 mobile/modular homes (weird untapped niche). I also mail to expired listings. Between printing costs and stamps I spend about $700 month.

I just started the two farm areas 4 or 5 months ago. I got and sold one listing so far (earned about $3700) in the townhome area. I also received a potential listing which I referred out, as the listing was going to be too time consuming and annoying.

Farm areas take about 18 months to really pay off. My farming postcards show a couple of recently sold in the neighborhood and a call to action (CMA).

I've made a little under $10,000 this year selling an expired townhome and an expired piece of land. Those listing are left over from expired direct mail marketing I did last year. I stopped doing expired mailings mid year last year (stupid boy!). I just started up massively mailing to expireds again.

Expired mailings are cheap, a few letters, a few postcards and maybe $5.00 in stamps (over about 10 months) for each expired listing. I would guess I am currently mailing to 200 expireds. They each get a letter or post card every other week for 5 months, then one letter a month for another 6 months. I love expireds. :)

Direct mail marketing works. You don't have to spend the kind of money I'm spending. Pick smaller farm numbers.

By the way I own a property management company as my full-time job. That's where the marketing money comes from when I haven't recently sold any listings.

I don't like being a property manager but love real estate sales so after about nine years of property management I'm really massively ramping up the real estate marketing so I can shrink the property management biz.

I hope you can tell that all of the farm and recent expired marketing I'm doing has been done in the last four or five months so the real pay off hasn't arrived yet.

I'll try to remember to update this thread as things develop.

Don


Edited by Don Glasgow3 (09/14/15 09:12 AM)

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#447796 - 09/15/15 03:11 AM Re: Direct Mail Marketing [Re: Dedra Smith]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1636
Loc: Cleveland, Ohio
Hey Don,

Glad to see you using direct mail.

Instead of offering the CMA, test an offer with a Home Seller's Guide and see if you get a lot more leads. You'll be surprised!
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#447860 - 09/18/15 12:57 PM Re: Direct Mail Marketing [Re: Dedra Smith]
WalterC Offline
Junior Member

Registered: 09/18/15
Posts: 7
Loc: Toronto
How do you I know if direct mail is working?

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#447947 - 09/22/15 06:07 AM Re: Direct Mail Marketing [Re: Dedra Smith]
RealtorWebsite Offline
Member

Registered: 07/27/15
Posts: 69
Loc: Multiple
I have to say today is based on technology. The clients are checking their phone more than their mailbox smile
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#447952 - 09/22/15 06:58 AM Re: Direct Mail Marketing [Re: WalterC]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1636
Loc: Cleveland, Ohio
Originally Posted By: WalterC
How do you I know if direct mail is working?


Well, that's why you need to have offers. YOu want to be able to track your mailings. You put on the postcard... "Call or email for your free Home Seller's Guide."

Plus, you can track where you send the postcards, so you'll know who responds.
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#447953 - 09/22/15 07:01 AM Re: Direct Mail Marketing [Re: RealtorWebsite]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1636
Loc: Cleveland, Ohio
Originally Posted By: RealtorWebsite
I have to say today is based on technology. The clients are checking their phone more than their mailbox smile


hahaha! You're so silly.

Although, true, people are always checking their phone and not their mailboxes (probably because they can't take their mailboxes with them), everyone gets their mail once a day! Probably the most important part of the day. Who knows what's in it... could be a price, could be a thank you card or a handwritten note from a long lost friend, maybe it's bills (who doesn't love to pay bills?!), or, maybe it's the most irresistible offer to a new fancy restaurant you've been wanting to try out.

Also, online marketing only accounts for 6% of all marketing. If I do my math correctly, that leaves 94% of all marketing is done offline. :-P
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#447998 - 09/26/15 07:44 AM Re: Direct Mail Marketing [Re: Don Glasgow3]
Don Glasgow3 Offline
Junior Member

Registered: 09/14/15
Posts: 5
Loc: Utah
Sept 26, 2015: Update on my direct marketing:

1. I received a new listing of a 1984 modular home. The owner says that when I sell this one, he has two more to list.

2. I almost decided to stop mailing to mobile homes to cut back on expenses, but now I'm fence sitting, waiting for this new listing to sell before I market to mobile homes again.

3. I'm still mailing monthly to the townhomes farm areas. No new listings, just the one sale about 6 weeks ago.

Don

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#448004 - 09/26/15 03:24 PM Re: Direct Mail Marketing [Re: Dedra Smith]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1636
Loc: Cleveland, Ohio
Still offering the CMA or switched to a Home Seller's Guide?
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#448049 - 09/30/15 08:12 AM Re: Direct Mail Marketing [Re: David Hunter]
Don Glasgow3 Offline
Junior Member

Registered: 09/14/15
Posts: 5
Loc: Utah
Still offering a CMA. I forgot to mention that I mail to expireds too.

Don

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#448059 - 10/01/15 08:30 AM Re: Direct Mail Marketing [Re: Dedra Smith]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1636
Loc: Cleveland, Ohio
Expireds are a great source of leads. Keep at it!
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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