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#433119 - 02/18/14 07:43 AM Direct Mail Letter!
Kabaly Offline
Member

Registered: 09/30/13
Posts: 24
Loc: Australia
This is a letter I am currently using to find potential vendors.

18th February 2014


To The Homeowner
123 Fake Street,
Suburbville ABC 1234

SUBURBVILLE PROPERTY PRICES ARE RISING!

XY Real Estate has successfully placed under contract 14 Properties in the month of January.

(LIST OF ALL STREETS SOLD IN JAN)

Over the past 4 weeks, we have introduced approx. 230 buyers to these properties and conducted over 40 open homes and had many private inspections.

Unfortunately only one group could purchase each of these properties and there are many disappointed buyers that are still looking for a property in your area.

(Name of Buyer, home attributes, home they missed out on in Jan)

If you are considering selling, these buyers could be genuinely interested in your property.

If you would like to take advantage of the current escalated interest in your area or would like a free no obligation market appraisal, call Kabaly today on
0123456798

Kind regards,




Kabaly | 0123456789
Property Consultant
XY Real Estate

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#433120 - 02/18/14 07:45 AM Re: Direct Mail Letter! [Re: Kabaly]
Kabaly Offline
Member

Registered: 09/30/13
Posts: 24
Loc: Australia
After sending out $150 worth of letters, I have listed one property which is now under contract and will net me $3500.

I am continuing to direct mail to the rest of my suburb over the coming week.

What letters do you use / have had success with?

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#433130 - 02/18/14 01:15 PM Re: Direct Mail Letter! [Re: Kabaly]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1625
Loc: Cleveland, Ohio
$150 to $3,500 is pretty darn good!

We don't use sales letters like yours above, but we do send out postcards for our buyers who are looking for a specific property with all of the details they want. We always get calls and listings.

It's the best of both worlds. Our buyers are happy that we are searching for houses for them that aren't currently on the market, and we get calls of sellers who may be interested in selling.
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#433139 - 02/18/14 03:20 PM Re: Direct Mail Letter! [Re: Kabaly]
gitmonee Offline
Veteran Member

Registered: 10/24/13
Posts: 600
Loc: LA California
Thanks for sharing.

Looks like another method that works.

If you look at it from a salary perspective, $150 is worth 3-5 hours of work.

In 3-5 hours of cold calling, you may or may not get a listing.

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#433158 - 02/18/14 11:43 PM Re: Direct Mail Letter! [Re: Kabaly]
Kabaly Offline
Member

Registered: 09/30/13
Posts: 24
Loc: Australia
This is my marketing campaign for the coming weeks/months.

2690 Owner Occupiers in Farm Zone.

Direct Mail - 2690 x .60c = $1614.
Completed thus far: 645 x .60c = $387.

Financial year fridge magnets - $590 / 1000.

Tri-fold profile brochure - $430 / 2000.

Cold Call Database (purchase) - $278 / 1500 (active numbers).

TOTAL: $2912

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#433270 - 02/20/14 11:24 PM Re: Direct Mail Letter! [Re: Kabaly]
Kabaly Offline
Member

Registered: 09/30/13
Posts: 24
Loc: Australia
Here's the plan I'll be executing over the next couple of weeks.

I will be dropping an envelope with the following:

Financial year fridge magnet - people will feel the weight of the envelope and be inquisitive of what's inside; I'm assuming 90% of people would keep a full fridge magnet. They will see my face on the magnet and think "who's Kabaly from XY RE?" This will then prompt them to read my...

Tri-fold profile - This includes personal & company profile, recently sold properties, marketing package etc.. once they have background on me they will hopefully be prompted in reading my...

Door knock letter - advising I'll be on their street next week door knocking to offer complimentary appraisals.

I strongly believe that this will build a very 'pro-active' profile within my farm area, so when I meet them face-to-face they aren't thinking who are you but "Hi, K. from XY".

Once again I will let you know of my results.

I also encourage all feedback & thoughts, experiences from you all.

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#433303 - 02/22/14 12:22 AM Re: Direct Mail Letter! [Re: Kabaly]
ATXluxury Offline
Member

Registered: 12/08/11
Posts: 13
Loc: TX
[quote=Kabaly]"I'm assuming 90% of people would keep a full fridge magnet. They will see my face on the magnet and think "who's Kabaly from XY RE?" "[/quote]

Are you really THAT good looking? I would bet 3% keep something like that.

I would recommend keeping it simple and spend your time on prospecting an even larger area than the one you have in mind. When you sell (or possibly list) a home, to gain extra traction, send a letter. I like most of what you said in your letter, just get more numbers and call 3+ hrs per day as your main source of leads. Add in the letters for some "extra" listings. The letters also make the cold calling easier when people recognize you.

Good luck.

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#433316 - 02/22/14 05:09 PM Re: Direct Mail Letter! [Re: Kabaly]
David Hunter Offline
Major Contributor

Registered: 09/27/05
Posts: 1625
Loc: Cleveland, Ohio
I doubt 90% of people would keep the fridge magnet. The only people I see that have the fridge magnets are the ones selling their houses, and it's their Realtors face on the magnet. ha

But, go for it! Something is better than nothing.
_________________________
David Hunter | Retired RE Agent |Direct-Response Marketer
www.DukeOfMarketing.com/7-Real-Estate-Marketing-Strategies/
www.TheSaviorsMinistry.org


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#433511 - 02/28/14 10:41 AM Re: Direct Mail Letter! [Re: Kabaly]
JamesatABQ Offline
Junior Member

Registered: 02/28/14
Posts: 7
Loc: Albuquerque, New Mexico
Good Letter, I really like that approach.
In some neighborhoods like ours we have lots of elderly who probably do not use the internet. This Letter would work very well. What type of response have you had :)
_________________________






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#433512 - 02/28/14 10:43 AM Re: Direct Mail Letter! [Re: David Hunter]
JamesatABQ Offline
Junior Member

Registered: 02/28/14
Posts: 7
Loc: Albuquerque, New Mexico
We find our magnets on fridges all the time :)
_________________________






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#433596 - 03/04/14 09:32 AM Re: Direct Mail Letter! [Re: Kabaly]
smg Offline
Major Contributor

Registered: 02/16/06
Posts: 2823
Loc: United States
Kabaly, i would avoid using the "appraisal" term, unless you are actually doing an appraisal. If you are performing a simple valuation or a CMA for prospects, I would identify it correctly. I have done thousands of BPOs for lenders, I also do complimentary valuations for prospective clients. I have never referred to these as an appraisal as they are not an appraisal. I grimace every time I hear an agent say they are doing an appraisal. They are not and they know it.

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#433699 - 03/06/14 09:20 AM Re: Direct Mail Letter! [Re: Kabaly]
agentjunior Offline
Member

Registered: 01/06/14
Posts: 78
Loc: Candian EH!
Kabaly - So are you just addressing this on the envelope as # any street blvd, city, state, postal code? Are you putting your brokerage address in the corner on the envelope or no? probably looks a bit more legit if it were. brokerage letter head?

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#433852 - 03/10/14 05:44 AM Re: Direct Mail Letter! [Re: Kabaly]
gitmonee Offline
Veteran Member

Registered: 10/24/13
Posts: 600
Loc: LA California
if you put your brokerage on the envelope, it will see the trash before it gets opened.

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#433855 - 03/10/14 08:01 AM Re: Direct Mail Letter! [Re: Kabaly]
Bigtoe Offline
Major Contributor

Registered: 10/14/07
Posts: 2248
Loc: Outer Banks
IMHO, if the brokerage is not on the envelope, the mailing is seen as either, cheap, flim-flam, or trying to trick the owner into opening a piece of mail they are not interested in. Non of these is the message I want to convey, especially to a potential client.

I would rather the mailing go directly into the trash rather then get on the bad side of a pool of clients. This way I still have a shot the next time.

I mail extensively and have experimented with branded envelopes and unbranded envelopes and I prefer to look professional.


Edited by Bigtoe (03/10/14 08:01 AM)
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#433873 - 03/10/14 04:55 PM Re: Direct Mail Letter! [Re: Bigtoe]
gitmonee Offline
Veteran Member

Registered: 10/24/13
Posts: 600
Loc: LA California
Originally Posted By: Bigtoe

I would rather the mailing go directly into the trash rather then get on the bad side of a pool of clients. This way I still have a shot the next time.


I don't know if I would want to work with someone who gets offended by opening an innocent-looking envelope with a legit letter inside.

And when you say "have a shot next time", do you mean sending another envelope that will go into the trash again?
I mean, how will you get a shot when they won't even give you a chance (by opening the envelope)?

I know some 'coaches' tell people to mail inconspicuous envelopes because they have a greater chance of being opened.

I don't find it as deceptive as banks sending you unmarked official envelopes that have nothing but credit card spam inside.

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