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#418570 - 01/17/13 08:56 PM Paying for leads from Realtor.com?
Millions Offline
Member

Registered: 01/17/13
Posts: 23
Loc: Charlotte, NC
Has anyone used Realtor.com as a paid service for leads? Apparently they launched a new service in November so if your using that please share.....or if you've used any services in the past.

Good or bad reviews please!!

Thanks in Advance!

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#418789 - 01/21/13 08:37 PM Re: Paying for leads from Realtor.com? [Re: Millions]
Closer Offline
Junior Member

Registered: 01/21/13
Posts: 2
Loc: Florida
I have used Realtor.com, zillow and Trulia. I find the quality of lead from them all the be about average. Half are serious and the other half are not. I average 50 leads per month on Trulia in which I also average 2 closed deals per month from it. So as you can see many leads are not too great but it does produce results. 20-28 closings per year from one lead source is aces in my book.

Having said that, my experience with Realtor.com was the worst out of the three. Give zillow or Trulia a try in my opinion.

FYI. I spend roughly $850 per month on Trulia. I am in south Florida.

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#418858 - 01/22/13 12:59 PM Re: Paying for leads from Realtor.com? [Re: Closer]
Millions Offline
Member

Registered: 01/17/13
Posts: 23
Loc: Charlotte, NC
Thanks for your Reply! I was looking to spend $550 for the side scraper on realtor.com and that was for 60% of the market share.

Zillow and Trulia are filled in my area so it sounds like I am better off sitting out on the sidelines until they open. I'll just put my money into farming and prospecting.

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#418981 - 01/24/13 04:08 AM Re: Paying for leads from Realtor.com? [Re: Millions]
Maui Offline
Moderator
Veteran Member

Registered: 01/13/10
Posts: 759
Loc: Maui, HI
Wow, too bad my markets are already taken for any of the big aggregators. If Closer's numbers are reflective of overall lead quality, I'd do it in a heartbeat.
_________________________
Visit our Maui RE Blog, then view our listings of Maui Condos For sale and Andaz Maui at Wailea site for information on this luxury property. View one of the hottest micro-markets in the luxury Kaanapali Honua Kai Condos For Sale.

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#418988 - 01/24/13 07:42 AM Re: Paying for leads from Realtor.com? [Re: Millions]
Home Seller Guru Offline
Member

Registered: 10/02/09
Posts: 279
Loc: Salt Lake City, UT
Maui - try Homegain. I've had very good success with them. I wanted to buy more but a lot of the zip codes are taken. So I'm just waiting for some more zips to open up and they do on and off.

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#419197 - 01/28/13 08:58 AM Re: Paying for leads from Realtor.com? [Re: Millions]
Avoid The F Word Offline
Member

Registered: 01/14/09
Posts: 211
Loc: CA
Originally Posted By: Millions
Thanks for your Reply! I was looking to spend $550 for the side scraper on realtor.com and that was for 60% of the market share.

Zillow and Trulia are filled in my area so it sounds like I am better off sitting out on the sidelines until they open. I'll just put my money into farming and prospecting.


Don't waste the money on the skyscraper ads, those are just for branding. There's a reason they're discounting them.

If you're going to advertise with Realtor, get in on their co-broker connections. This is the one where when the buyer fills out an inquiry on a property where the listing agent doesn't pay for showcase listings, you get it.

The best part, they guarantee you a minimum number of leads with this program. The leads from this are much better than leads you'll get from a skyscraper ad as they're reaching out regarding a specific property and are asking to be contacted.

I hope this helps.

P. S. These ads are far less expensive than the Trulia and Zillow on a per zip code basis. They usually range from $82.50 - $250/mo

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#419205 - 01/28/13 11:20 AM Re: Paying for leads from Realtor.com? [Re: Avoid The F Word]
Millions Offline
Member

Registered: 01/17/13
Posts: 23
Loc: Charlotte, NC
Thanks for all the input! I appreciate it. I've called several agents using it and have heard mixed reviews. Some love some don't. Seems like general consensus is that its more for branding.

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#419238 - 01/28/13 11:00 PM Re: Paying for leads from Realtor.com? [Re: Millions]
Mathew Offline
Member

Registered: 01/01/13
Posts: 35
Loc: Brampton,Canada
I never used Realtor.com..

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#419300 - 01/29/13 09:23 PM Re: Paying for leads from Realtor.com? [Re: Mathew]
LaRealtor Offline
Junior Member

Registered: 01/07/13
Posts: 3
Loc: Louisiana
I have a heading on Realtor.com- haven't gotten one lead off it. No luck here. I was on Zillow last year and closed five deals. Paid $550 a mth for it. Closed two with homes.com.

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#420258 - 02/15/13 09:53 AM Re: Paying for leads from Realtor.com? [Re: Millions]
Millions Offline
Member

Registered: 01/17/13
Posts: 23
Loc: Charlotte, NC
Just updating I tried realtor.com on a one month basis paid $550 for a side ad. Total waste of money 0 leads.

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#421391 - 03/10/13 01:25 PM Re: Paying for leads from Realtor.com? [Re: Millions]
Malok Offline
Member

Registered: 08/18/07
Posts: 441
Loc: Kentucky - in a barn!
Originally Posted By: Millions
Zillow and Trulia are filled in my area so it sounds like I am better off sitting out on the sidelines until they open. I'll just put my money into farming and prospecting.


I would pass on Z & T. The reason they have to keep rotating agents through the areas, is because most of the leads are garbage.

Waiting for your turn to spend a bunch of money with them so you can sift through the manure dump doesn't seem like a good idea. smile

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#422938 - 04/22/13 01:57 PM Re: Paying for leads from Realtor.com? [Re: Millions]
Joe Hayden Offline
Member

Registered: 03/10/13
Posts: 52
Loc: Louisville, Kentucky
I have yet to have success with leads from Realtor.com. I don't know why, but they just do not generate quality traffic. Plus, being very frank - I think that their website redesign and new logo misses the mark, big time. The logo looks as if you are overflying a small fighter from the Empire Strikes Back. Or, a house in an earthquake...
_________________________
I am the team owner and manager of the Joe Hayden Real Estate Team - Your Louisville Real Estate Experts!

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#422970 - 04/23/13 11:14 AM Re: Paying for leads from Realtor.com? [Re: Millions]
Scintillion Offline
Member

Registered: 01/26/12
Posts: 437
Loc: Colorado, USA
Haven't purchased leads, but have heard a lot of success stories from people who have.

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#422987 - 04/23/13 08:29 PM Re: Paying for leads from Realtor.com? [Re: Millions]
Musa Opondo Offline
Member

Registered: 09/24/12
Posts: 210
Loc: USA
Originally Posted By: Millions
Just updating I tried realtor.com on a one month basis paid $550 for a side ad. Total waste of money 0 leads.


You should try Trulia, you get many leads and you can count on a few to close.Better than 0 leads.

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#423862 - 05/15/13 01:47 PM Re: Paying for leads from Realtor.com? [Re: Millions]
JasonAppleton Offline
Member

Registered: 03/27/13
Posts: 22
Loc: Cincinnati, OH
This is a very helpful thread as I'll be helping my wife market herself soon!

P.S. This 300 second limit on posting is a little steep.

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#423863 - 05/15/13 02:14 PM Re: Paying for leads from Realtor.com? [Re: JasonAppleton]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7676
Loc: Vermont's North-East Kingdom
Originally Posted By: JasonAppleton
". . . P.S. This 300 second limit on posting is a little steep . . ."

That's merely 5 minutes.

But it's true; 5 minutes can feel like an eternity for some people who can only conceive of one fresh and inciteful idea per month.
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

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#423869 - 05/15/13 09:40 PM Re: Paying for leads from Realtor.com? [Re: Vermont]
johnnyloans Offline
Veteran Member

Registered: 03/29/09
Posts: 870
Loc: Los Angeles ,CA
5 minute rule helps control spammers.
_________________________
Johnny James
Real Estate Broker in CA
(855) 898-3354
Greater Los Angeles Area
www.PalmdaleRealestate.biz
Have Car Will Travel
For Those That Google JohnnyJamesBroker@gmail.com

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#424149 - 05/23/13 09:04 AM Re: Paying for leads from Realtor.com? [Re: Millions]
iiaok Offline
Junior Member

Registered: 05/22/13
Posts: 6
Loc: WI
I jumped in with three zip codes on Realtor.com and have had immediate success with them. 75% so far have been good leads. I'm working through to close on my first deal (700k property) in mid-June.

My success may be a bit different than most, but I'm satisfied thus far.

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#424156 - 05/23/13 10:37 AM Re: Paying for leads from Realtor.com? [Re: Vermont]
Malok Offline
Member

Registered: 08/18/07
Posts: 441
Loc: Kentucky - in a barn!
Originally Posted By: Vermont
Originally Posted By: JasonAppleton
". . . P.S. This 300 second limit on posting is a little steep . . ."

That's merely 5 minutes.

But it's true; 5 minutes can feel like an eternity for some people who can only conceive of one fresh and inciteful idea per month.



Zing!!!!!!!!!!!!!!!!!!!!!!!!!!!! smile

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#424225 - 05/24/13 07:40 AM Re: Paying for leads from Realtor.com? [Re: Malok]
Scintillion Offline
Member

Registered: 01/26/12
Posts: 437
Loc: Colorado, USA
Originally Posted By: Malok
Originally Posted By: Vermont
Originally Posted By: JasonAppleton
". . . P.S. This 300 second limit on posting is a little steep . . ."

That's merely 5 minutes.

But it's true; 5 minutes can feel like an eternity for some people who can only conceive of one fresh and inciteful idea per month.



Zing!!!!!!!!!!!!!!!!!!!!!!!!!!!! smile


LOL! That is too funny. smile

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#426667 - 08/02/13 10:59 AM Re: Paying for leads from Realtor.com? [Re: Millions]
Nashville Homes Offline
Member

Registered: 07/25/13
Posts: 113
Loc: Nashville, TN
VERY BAD..you shouldnt have to pay for leads especially ones that are that COLD. if you want to develop a lead generation system/platform, do your homework. Seek professional assistance from other top tier agents around the globe and utilize their experience. There are so many ways to look a this, but in the time you will waste trying to cultivate leads that are already dead by the time you get them, you could have paid for a custom platform to suite your needs...#asktheexpert

PH

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#430535 - 11/26/13 03:57 PM Re: Paying for leads from Realtor.com? [Re: Nashville Homes]
hollyn Offline
Junior Member

Registered: 11/26/13
Posts: 2
Loc: Illinois
I would LOVE LOVE LOVE a top tier agent to share some of the ways to build a successful business and how to get thru the growing pains. I feel as though I need to hire someone who can do just all the leads stuff...don't have a clue on where to find that person. Very tired and very confused

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#430536 - 11/26/13 05:00 PM Re: Paying for leads from Realtor.com? [Re: Millions]
Tyler Stipe Offline
Junior Member

Registered: 11/26/13
Posts: 8
Loc: Ann Arbor, MI
How does that work, exactly?

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#430550 - 11/27/13 03:36 AM Re: Paying for leads from Realtor.com? [Re: hollyn]
Nick Zara Offline
Member

Registered: 09/30/13
Posts: 17
Loc: Toronto, Canada
Here's how the big guys do it:

- create a landing page - a single page with a form where you ask for the visitor's contact info and some basic info about the house they are looking to buy (nr. of baths, bedrooms, etc..). Once they fill out that form you will receive their information. Follow up with them by phone (or email: put them on an auto-responder and send them listings periodically)

- drive traffic to this landing page using Google Pay Per Click. Use targeted keywords such as "house for sale in [city]", "homes for sale in [city]".

What to expect: on average 70% fake leads (fake phone number, email). Concentrate on the rest (30%). It's a numbers game.


Edited by Nick Zara (11/27/13 03:38 AM)

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#430895 - 12/09/13 02:14 PM Re: Paying for leads from Realtor.com? [Re: Nick Zara]
BpoBill Offline
Major Contributor

Registered: 09/24/06
Posts: 2304
Loc: US
Originally Posted By: Nick Zara
Here's how the big guys do it:

- create a landing page - a single page with a form where you ask for the visitor's contact info and some basic info about the house they are looking to buy (nr. of baths, bedrooms, etc..). Once they fill out that form you will receive their information. Follow up with them by phone (or email: put them on an auto-responder and send them listings periodically)

- drive traffic to this landing page using Google Pay Per Click. Use targeted keywords such as "house for sale in [city]", "homes for sale in [city]".

What to expect: on average 70% fake leads (fake phone number, email). Concentrate on the rest (30%). It's a numbers game.



sigh... Just give up please.

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#430970 - 12/11/13 06:25 PM Re: Paying for leads from Realtor.com? [Re: Nick Zara]
ALJ Offline
Junior Member

Registered: 12/11/13
Posts: 4
Loc: CA
Nick that sounds like a great idea to get a landing page and get visitors contact information for leads. Nick, who do you recommend hiring for my landing page for real estate leads? I appreciate your idea.

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#431269 - 12/26/13 11:38 PM Re: Paying for leads from Realtor.com? [Re: Millions]
Vanesha Offline
Junior Member

Registered: 12/22/13
Posts: 4
Loc: florida,U.S.
its good idea as it really give good leads as result ,and if you earn that amount that you have invested than what is wrong on that.

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#431337 - 12/31/13 04:37 AM Re: Paying for leads from Realtor.com? [Re: Millions]
Nashville Homes Offline
Member

Registered: 07/25/13
Posts: 113
Loc: Nashville, TN
I'm getting about 15+ local leads via my website a month, but the conversion rate has been awful! Any suggestions?

Currently, they are unresponsive to calls and emails. frown I'm starting to think it is somehow operator error?

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#431375 - 01/01/14 05:02 PM Re: Paying for leads from Realtor.com? [Re: Nashville Homes]
ATXluxury Offline
Member

Registered: 12/07/11
Posts: 13
Loc: TX
[quote=Nashville Homes]I'm getting about 15+ local leads via my website a month, but the conversion rate has been awful! Any suggestions?

Currently, they are unresponsive to calls and emails. :( I'm starting to think it is somehow operator error? [/quote]

15 leads per month is not going to be enough to measure from. You could theoretically go a year (180 leads) without closing anything, but then the next year you could close 5 from that same amount of leads due to variance.

Statistically, one would do well to close 2% of leads in the long run (12+ months), short term results with only 15 leads per month means nothing. Make sure you make a phone number required. I don't care how good of a drip campaign you have (including certain idx and lead capture providers that have "intuitive" drip campaigns based on browsing history), I would rather have 100 leads with phone numbers than 500 without.

At the end of the day, if you are concerned with converting internet leads, you should invest some money in PPC and/or SEO to get your number of leads up. You have a great site, you just need to drive traffic to it!

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#431575 - 01/08/14 06:41 AM Re: Paying for leads from Realtor.com? [Re: Millions]
gregfielding Offline
Junior Member

Registered: 07/12/11
Posts: 3
Loc: California
I think too many of us pay for garbage leads from these sites, just so we can feel like we're working while we try and quality and convert them. I've had far more success blogging than advertising.

This article hits the nail on the head http://bloggingunlocked.com/blogs/news/10922153-the-crappy-internet-lead-vortex-of-death

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#433110 - 02/17/14 10:16 AM Re: Paying for leads from Realtor.com? [Re: Millions]
MyCupOfTea Offline
Member

Registered: 02/11/14
Posts: 34
Loc: Arizona
Have never paid for leads except on AdWords where the results were less than stunning. I've heard from others who feel that Realtor.com, T and Z are just as ineffective.

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#442570 - 01/22/15 11:56 PM Re: Paying for leads from Realtor.com? [Re: Closer]
VanRealEstate Offline
Member

Registered: 01/22/15
Posts: 41
Loc: BRITISH COLUMBIA
Thanks for your feedback:)

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#445088 - 04/18/15 05:36 PM Re: Paying for leads from Realtor.com? [Re: Millions]
joe1 Offline
Member

Registered: 11/12/08
Posts: 30
Loc: California, USA
So much of online lead generation is about; capturing the contact information (landing page), contacting the lead immediately (within first 2 minutes of lead generation), and arranging an appointment to go view the listing they're interested in, immediately, so that you build a relationship with the lead, along with adding that lead to your automated drip campaign, and MLS automatic property profile email campaign.

If an agent does not do all of these things with their leads, it is extremely hard to judge how effective the leads are.

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#445098 - 04/19/15 04:49 AM Re: Paying for leads from Realtor.com? [Re: joe1]
WestfieldNJGuy Offline
Member

Registered: 11/26/09
Posts: 37
Loc: New Jersey
Tried using Realtor.com several years ago to generate leads. Found majority were not useful. After a year, I succeeded in converting only one lead. Total number of leads: 115.

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#445743 - 05/29/15 07:04 AM Re: Paying for leads from Realtor.com? [Re: Millions]
zpcsc Offline
Veteran Member

Registered: 08/29/05
Posts: 795
Loc: Florida
They gave me a free trial period and I only got several leads for one of my rentals. Nothing for my sales listings so I was not impressed. My previous broker use to get leads that they would pass on to the realtors on floor and they were all low priced listings.
_________________________
Zoila Perez-Chanquet
Concept International Realty
www.downtownmiamicondofinder.com

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#449133 - 12/01/15 08:49 AM Re: Paying for leads from Realtor.com? [Re: Millions]
KyProperties Offline
Member

Registered: 11/30/15
Posts: 24
Loc: KY
Very interesting read, I haven't ventured into buying leads but very interested in reading everyone's opinions.

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#449145 - 12/02/15 12:41 AM Re: Paying for leads from Realtor.com? [Re: KyProperties]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 7676
Loc: Vermont's North-East Kingdom
Originally Posted By: KyProperties
". . . I haven't ventured into buying leads . . ."

Good idea; it's best to get your License first.
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

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#449170 - 12/03/15 01:20 AM Re: Paying for leads from Realtor.com? [Re: Vermont]
JohnN Offline
Member

Registered: 11/21/13
Posts: 226
Loc: Minnesota
Originally Posted By: Vermont
Originally Posted By: KyProperties
". . . I haven't ventured into buying leads . . ."

Good idea; it's best to get your License first.

That's always a good plan. laugh

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#449283 - 12/08/15 02:29 AM Re: Paying for leads from Realtor.com? [Re: Millions]
BenP Offline
Member

Registered: 12/03/15
Posts: 28
Loc: Canada
I wouldn't pay for leads from somewhere that is only interested in quantity, not quality.

You're better off building your own lead capture platform (as others have said).

One of the best parts about that is you can tweak it to only get the clients you want. For example, you can write a web page to capture leads from only first time buyers if that's who you want to go after. Or you can revise it or create another one to capture family members of the elderly who are downsizing etc.

It's not just one big catch-all net that catches a couple fish, some rotting algae, some rubber boots and a couple of minnows.

Build one yourself or have a professional do it for you. It takes some time and research but it's well worth it in the long run.

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#452940 - 06/06/16 02:39 PM Re: Paying for leads from Realtor.com? [Re: Millions]
John_Myers Offline
Member

Registered: 08/09/12
Posts: 43
Loc: NM, USA
I have used Zillow and Trulia and not had much luck with them. They understand the value of their leads and their prices are set to improve their ROI and minimize yours.

If these leads were great, you would never be able to purchase these leads. If they were great, Realtors would never drop the service and you would not be able to purchase them.

Just my 2 cents.

Myers & Myers Real Estate

Sandia Heights Homes For Sale Albuquerque NM

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#454364 - 09/08/16 05:23 PM Re: Paying for leads from Realtor.com? [Re: Millions]
rcinlb Offline
Junior Member

Registered: 09/08/16
Posts: 1
Loc: Long Beach, CA
BAD LEADS - TERRIBLE SALES SUPPORT - BOILER ROOM TACTICS

They have changed. I had a long standing relationship with Realtor.com. My new rep was a young man who has probably never been in sales and has been placed in a boiler room where he has been told to sell sell sell and never mind the customer. He didnt care about me only called me to upsell me. When I wanted to speak about concerns he became rude and unhelpful and hung up. He didnt care that I left Realtor,com when I explained how unhappy I was with the leads and with his service. This is the NEW Realtor,com.

AGENTS WORK HARD they deserve better than this. STAY AWAY!


Edited by Admin (09/08/16 05:32 PM)
Edit Reason: No names please.

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#456010 - 12/22/16 03:00 AM Re: Paying for leads from Realtor.com? [Re: Millions]
BpoBill Offline
Major Contributor

Registered: 09/24/06
Posts: 2304
Loc: US
Has anyone bought zip codes on Realtor.com recently? I was under a team recently and she pays for like 30-40 slots and seemed to get a good amount of leads. I actually put one under contract last month. (only there for a very short time) Now I'm on my own and considering buying some myself for about $800-$1000 a month. They are saying I should get 40 leads per slot per year. If I can close 5% of them the profit is about 7x based on our average sales price.

If you have bought zip codes in the last 12-24 months please respond with your experience. If you are going to tell me to do my own lead gen I will be doing that too so please don't respond. Not trying to be rude but I am looking for people that have experience with realtor.com zip codes. Thanks.

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