Thanks for your Reply! I was looking to spend $550 for the side scraper on realtor.com and that was for 60% of the market share.
Zillow and Trulia are filled in my area so it sounds like I am better off sitting out on the sidelines until they open. I'll just put my money into farming and prospecting.
Don't waste the money on the skyscraper ads, those are just for branding. There's a reason they're discounting them.
If you're going to advertise with Realtor, get in on their co-broker connections. This is the one where when the buyer fills out an inquiry on a property where the listing agent doesn't pay for showcase listings, you get it.
The best part, they guarantee you a minimum number of leads with this program. The leads from this are much better than leads you'll get from a skyscraper ad as they're reaching out regarding a specific property and are asking to be contacted.
I hope this helps.
P. S. These ads are far less expensive than the Trulia and Zillow on a per zip code basis. They usually range from $82.50 - $250/mo