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#448967 - 11/18/15 09:21 PM Re: Are You Using Content Marketing? [Re: ShaunL8]
Agent 002 Offline

Registered: 07/31/13
Posts: 34
Loc: BC
These are some great points :-) Thanks
Langley Real Estate Listings

#449363 - 12/14/15 08:49 AM Re: Are You Using Content Marketing? [Re: Jolly]
KyProperties Offline

Registered: 11/30/15
Posts: 24
Loc: KY
content marketing only works for the people who are committed to working this technique for the long term, at least six months or a year, before you expect to see any real benefits. There may be a few outliers who hit it big quickly, but it's a grind for most people, and most agents just give up too quickly on producing quality content on an ongoing regular basis. It's hard work, otherwise everyone would be doing it!

#449928 - 01/17/16 01:05 AM Re: Are You Using Content Marketing? [Re: KyProperties]
Jason_C Offline

Registered: 01/17/16
Posts: 38
Loc: Colombia
You're right Ky. Content marketing is a long process and takes a lot of time. If it's done right, it should begin producing results in less than 6 months, but those results will snowball into bigger ones as time goes on.

I really think the big problem with content marketing for most people is not having a plan. It's really important to watch your local market and see what kind of content is resonating and how to implement a content strategy that will attract your target audience.
Inbound Marketing Brings Results

#450404 - 02/08/16 10:10 PM Re: Are You Using Content Marketing? [Re: Jolly]
Jonathan Foster Offline
Junior Member

Registered: 02/04/16
Posts: 3
Loc: Kentucky
'Traditional SEO' tactics you refer to here are actually quite outdated and not used a whole lot (not by good SEO consultants at least).

Content marketing is definitely extremely useful for SEO though, since adding and promoting content is the safest way to get traffic from social platforms while also increasing search engine rankings at the same time :)

#450557 - 02/15/16 06:43 AM Re: Are You Using Content Marketing? [Re: Jonathan Foster]
BenP Offline

Registered: 12/03/15
Posts: 28
Loc: Canada
So true. Google is always trying to move towards a model of quality content over gaming the system.

On-page optimization is still the best strategy for local SEO. Any "tricks" are a waste of time.

Just keep blogging every day and have a plan, like you said.

#451220 - 03/12/16 07:27 AM Re: Are You Using Content Marketing? [Re: Jolly]
Nashville Homes Offline

Registered: 07/25/13
Posts: 113
Loc: Nashville, TN
I just got convinced to try content marketing after shifting sites, and it's already made some positive impact; no leads yet, but I'm using analytics to track new visitors, and the new content I'm writing has definitely brought a lot more to the site, just in 5 days of trying it out, to the tune of another 10 people a day minimum. I can see how those results could stack very well over time! Been working primarily for my 12 South neighborhood niche, writing things that people would want to click on, like restaurant and bar reviews.

#451383 - 03/18/16 12:14 PM Re: Are You Using Content Marketing? [Re: Jolly]
ScottBowland Offline

Registered: 02/25/16
Posts: 31
Loc: Penticton, BC, Canada.
You betcha. Lots of original content. The more the better. Articles, PdF's, Videos and anything else you can think of.

#451509 - 03/21/16 03:05 PM Re: Are You Using Content Marketing? [Re: Nashville Homes]
Jason_C Offline

Registered: 01/17/16
Posts: 38
Loc: Colombia
@Nashville Homes

Great job. You're really killing it with your blog posts. I took a look around and you've got some great stuff there. One area I thought you might be able to improve on was your school section. I see three schools there, but not really any information about them. A good write up on each school and links to the articles from that page would be a great way for serious buyers to stick around and gain trust in your brand.

Keep it up!

Inbound Marketing Brings Results

#452240 - 05/02/16 11:41 AM Re: Are You Using Content Marketing? [Re: Jolly]
MrBrad595 Offline
Junior Member

Registered: 05/02/16
Posts: 4
Loc: Texas
If you are trying to get links to get juice coming back to your site, that world has changed. The main thing that Google cares about is social signals, and domain authority.

I am a marketer, and just giving you my 2 cents. The tactic that we have been using in the internet marketing world is video combined with long tail keywords. Upload a properly optimized Youtube video, and you have a Domain Authority 100 (highest) pointing back to your site when you put a link in the description.

Also, look for other terms other than real estate agent and realtor to put in you titles. Things like Homes for Sale, Property Listing, Home Listing are much easier to compete for. Also, instead of using a main city, like Houston, use a smaller city inside the city or a neighborhood. There is almost no competition. It is possible to rank a video like this on either the first or second page of Google in minutes. Plus, video has 40% more engagement and probability of being shared socially.

Hope this helps...

#454764 - 09/28/16 10:19 PM Re: Are You Using Content Marketing? [Re: Jolly]
Kathy Landon Offline

Registered: 09/21/16
Posts: 21
Loc: North Carolina, USA
Content marketing is the most effective, but takes serious commitment to keep posting consistently, unless you outsource it. Organic traffic for real estate search terms in your local area is still the best, it has the highest conversion rate into leads, for me anyways.

#456042 - 12/24/16 06:02 AM Re: Are You Using Content Marketing? [Re: philpropexpert]
Jhony Offline

Registered: 12/14/16
Posts: 44
Loc: Maharashtra > Other areas

Content Marketing is more effective in SEO for example we write article & blog content related to your business keywords and we post or submit it on top sites then user will directly visit to our website.


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