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#429244 - 10/10/13 04:41 AM Re: Are You Using Content Marketing? [Re: Jolly]
Nick Zara Offline
Member

Registered: 09/30/13
Posts: 17
Loc: Toronto, Canada
1. High quality content - sorry, you won't get this on fiverr. Do you honestly believe somebody will write a good, informative article for $5? The same goes for most freelancing websites similar to fiverr, most copywriters don't even speak English properly (with some exceptions).

If you want content marketing to work for you, write your own articles. After all, nobody can write about your experiences better then you do.

Second option would be to hire a copywriter with experience . Expect to pay $40+ article. This would be a more realistic price.

2. Article promotion - share your article with your FB Fans, LinkedIn Contacts, Newsletter subscribers etc...If your content is good, it will go viral.

Approach authority websites and ask them to share your article. Again, if your content is good, you'll hit a home run.

Thanks,
Nick Z.


Edited by Nick Zara (10/10/13 04:43 AM)

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#430015 - 11/06/13 04:02 AM Re: Are You Using Content Marketing? [Re: Jolly]
KevinBackBay Offline
Member

Registered: 11/06/13
Posts: 43
Loc: New York
Google has told us all that it will reward FRESH CONTENT.

But fresh content takes time, right?

Not always.

There is a new plugin that will attach to any Wordpress site that will enable you to CURATE REAL ESTATE CONTENT so that you can keep calling the search engines to your site MULTIPLE TIMES PER DAY.

If you learn a little about long tail keywords before using this inepensive plugin, you could be getting all the search traffic you need per website.

If you're intereted in learning more, email me at kevinbackbay@gmail.com

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#442577 - 01/23/15 12:22 AM Re: Are You Using Content Marketing? [Re: Jolly]
VanRealEstate Offline
Member

Registered: 01/22/15
Posts: 41
Loc: BRITISH COLUMBIA
Content marketing works for real estate industry. You can generate some great buyer leads with a well written and informative blog

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#442702 - 01/24/15 11:31 PM Re: Are You Using Content Marketing? [Re: philpropexpert]
ShaunL8 Offline
Member

Registered: 10/23/14
Posts: 38
Loc: South Africa/New Zealand
I understand what bigtoe and philpropexpert are saying and they're right in that it's no use publishing the same content in different places in terms of SEO - in fact it's bad, but if you share your content (i.e. blog post) to social sites and other places where you can share the original article, with a link back to it, that's a huge positive. Not in terms of the linkage - just to clarify - but in terms of getting more people to eyeball what you have share and, if interested, click back to the original article.

Syndication, when used strategically, is also not a negative. If, for example, someone likes your article and they want to syndicate it to your site - and their target audience is demographically (for example) similar to yours, this can be a way to get your name out there, and, as long as it's done properly with links back to your site, etc there is no SEO penalty. It's a matter of using it strategically though - you don't want to do it often and you want to be fussy about who can syndicate.

Another thing about content marketing - or rather, blogging, if I use the distinction above, is to think carefully about who you are trying to attract and to write to that audience - or those audiences, because there are usually more than one. Maybe that's what Jolly meant with the distinction he made between content marketing and blogging.
_________________________
ShaunL8
http://TheNewRealEstateAgent.com
Marketing Ideas for Today's Real Estate Agent

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#442855 - 01/27/15 04:15 PM Re: Are You Using Content Marketing? [Re: Jolly]
SLO Keith Offline
Member

Registered: 12/11/06
Posts: 12
Loc: San Luis Obispo, CA
I have a different take on Content Marketing. Content Marketing is not about SEO, it's about working your database of contacts (past clients, present clients, prospects, and leads).

I like this definition from contentmarketinginstitute.com.

“Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer(and seller) more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers(and sellers), they ultimately reward us with their business and loyalty.”

The days of SEO have passed. It used to be a great way of generating business before IDX indexing was allowed. I started a blog in 2003 and have over 3000 posts but now I just have guest bloggers keeping it current since the benefit of spending time on the blog has significantly decreased in recent years.

Read the NAR reports. 4% of Buyers found their Agent from the Internet where over half of business came from referrals and repeat business. But some Agents will spend hours a week on trying to get a lead from their website or blog and spend little or no time (or money) on working their contact database to stay Top of Mind.

Having a Content Marketing program focused at your database should be a top priority in 2015 is you want to make money in real estate sales.

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#442944 - 01/29/15 08:50 PM Re: Are You Using Content Marketing? [Re: SLO Keith]
ShaunL8 Offline
Member

Registered: 10/23/14
Posts: 38
Loc: South Africa/New Zealand
SLO Keith, I agree totally with you - focussing on your database is definitely the most dollar-productive use of your time. When I started in real estate I had been in the country (New Zealand) for less than 6 months and hardly knew a soul. I definitely didn't know anyone that was looking to either buy or sell. I focussed totally on building my database and got it up to over 1,000 in about 18 months. By the time I hit my 3rd year, about 85+% of my leads were coming from my database and that's always leads that are easier to convert because I had kept in touch with them regularly and thus built a relationship and trust with them.

I don't, however, believe that the days of SEO are passed. SEO will always be beneficial, BUT . . .

SEO is to help you get found - or to help your content get found - it's not a magic cure to get instant business.

The fact of the matter, as you point out in your comment - is that the biggest portion of a real estate agent's business comes from referrals, or people they know (i.e. that they have built a relationship and trust with - probably through a database or other similar relationship marketing efforts over time).

You content though is a great source to build on that database and to find new people that will join it so that you can start building relationships with them.
_________________________
ShaunL8
http://TheNewRealEstateAgent.com
Marketing Ideas for Today's Real Estate Agent

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#444094 - 03/09/15 03:04 PM Re: Are You Using Content Marketing? [Re: Jolly]
AgentShortcuts Offline
Member

Registered: 03/09/15
Posts: 17
Loc: Canada
Optimized landing pages are really good at generating qualified leads. Write a good copy, maybe include an intro video, and place a small First Name and Email form to capture a lead's info. From there you can get subscribers in a funnel powered by email marketing campaigns, and get in touch with them to follow up on their interest.

Create different versions of the page and split the traffic between both pages (called A/B split testing to see which performs best). All of it can be done easily through most landing page platforms.


Edited by AgentShortcuts (03/09/15 03:04 PM)

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#444971 - 04/12/15 02:09 PM Re: Are You Using Content Marketing? [Re: Jolly]
joe1 Offline
Member

Registered: 11/12/08
Posts: 30
Loc: California, USA
SEO is always changing. Make sure you're up to date on the new Google updates before you try SEO. If you're using old methods, you can hurt your rankings, easily.

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#445937 - 06/10/15 07:05 PM Re: Are You Using Content Marketing? [Re: Jolly]
just try Offline
Junior Member

Registered: 06/09/15
Posts: 5
Loc: india
Thanks for sharing.
Content marketing plays a big role in seo.
High quality content is foundation of seo.

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#446035 - 06/16/15 11:46 AM Re: Are You Using Content Marketing? [Re: just try]
RealtorBlogger Offline
Junior Member

Registered: 06/16/15
Posts: 1
Loc: Oregon
Content is a must for growing your site and being recognized within the search engines. Real Estate is a tough and competitive marketplace to be in and you will need to use all of the tools to move upward. Taking content that is generic or reproduced content from other sites sound quick and easy but does little to advance your stance in Google.

Best bet it to bring yourself into writing quality content for your site and start posting valuable information into your blog.

Best



Edited by RealtorBlogger (06/16/15 11:48 AM)

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#446623 - 07/20/15 06:04 AM Re: Are You Using Content Marketing? [Re: gerrigale]
Agent Fez Offline
Member

Registered: 07/20/15
Posts: 11
Loc: North Carolina
I agree Content is the best way to go. It needs to be original and to the point. Anyone can build back links with a little time and effort

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#447403 - 08/25/15 08:41 PM Re: Are You Using Content Marketing? [Re: Jolly]
nomimalik Offline
Member

Registered: 08/19/15
Posts: 33
Loc: West Vancouver, BC, Canada
Hi! This is a great topic here. I really do believe that real and true content is worth more than any analytics, thus content marketing has to be valuable content. IMO


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#447638 - 09/06/15 08:30 AM Re: Are You Using Content Marketing? [Re: Jolly]
DNDRising Offline
Junior Member

Registered: 09/06/15
Posts: 5
Loc: Georgia
This is a really interesting post and has a wide range of views on Content marketing and SEO. Some people say that content marketing is just posting and letting it sit on your site, some people say SEO is dead and a few say that you should REPUBLISH on other websites.

Let me give yo guys a rundown of SEO and content marketing updated for 2015.

Content marketing is the process of using content that you create or had created for your website to attract, educate, and convert visitors into paying clients. IT is focused around delivering value.

SEO is the process of pushing your website higher up the search engine rankings page (serps) to benefit from organic traffic from Google.

Now, it seems that the common misconception on this thread is that you can just create stellar content and upload it to your website. If you build it they will come right? Not exactly, whoever said that should be stabbed in the heart, his body thrown in the bushes, and his house burned down.

Maybe that's a little harsh, but I think you can understand my point.

You need to be very proactive when doing content marketing, that means reaching out to other inflencers in your niche, targeting certain keywords with higher buyer intent, and if possible build backlinks personally.

In order to make effective content, you need to understand the journey you target demographic goes through before they buy. What is the process they go through? Do they just wake up in the morning and say, Yes. I want to buy a house that I'll be living in for the next 30 years.

More than likely, it's a slow buildup or a lifechanging event like marriage that prompts them to start looking for homes.

So the buyer journey (the active research process the buyer goes through leading up to a purchase). Begins with awareness, they become aware of an action the want or need to take and is spent educating themselves on the problem. It may start with something like "how to choose the best agent", or "tips about buying a new home" or "average home price in Deleware" etc etc. This is the awareness phase. The kind of content that works best in this stage are blog posts, expert guides, and short ebooks that they can download.

The second stage is the consideration stage; they are now more informed about their problem and want to look at the different options available to them. Comparisin reports about two commnities, Videos, webinars, etc work well in this stage.

The third stage is the decision phase. This is usually the part of the journey that people will become more proactive about reaching out, attending open houses, and looking for detailed information to make an informed decision.

What does this have to do with SEO? Keep on reading.

The results on the first page of Google results are called the linkarati. They are the ones that attract links becase they are easy to find.

How do you get on the first page of Google? Do you send one thousand backlinks to your site from anywhere you can find them?

That will get you a penalty in this day and age and even if it doesn't. it won't get you on the first page of Google.

The most important qualities are trust, relevance and authority. You can check the trust and relevance with majestic.com and you can check the authortiy with moz.com/researchtools/ose/ (unfortunately, I won't be able to write everything you need to know in this thread.)

If you're just starting out, your best bet is to chase long tail, low competition keywords that will allow you to attract links more easily.

For keyword research, instead of Using Google analytics, the same thing that the hundred other million website owners are using that will give you the same results as them, you can use this tool; kwfinder.com

A good strategy for beginners will be to make a relevant youtube video to go with your blog post about the low competition keyword, put a link to the particular post in the description, and embed the video on the page.

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#447971 - 09/23/15 09:17 PM Re: Are You Using Content Marketing? [Re: Jolly]
James Warren Offline
Member

Registered: 09/14/15
Posts: 43
Loc: Shanghai, China
Yes, content marketing is a great way to engage your users as long as you have time and a lot of patience.

I believe to create a quality article would take me at least 3 to 4 hours. I also believe that often longer articles that are consistently packed with quality information from start to end can create you some backlinks which will last for years to come.
_________________________
PartnerGo is an online B2B real estate referral network that serves as a platform to match and connect real estate buyer and seller agents as well as real estate developers around the globe. Learn More at: http://www.partnersss.com/

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#448036 - 09/29/15 11:16 AM Re: Are You Using Content Marketing? [Re: Jolly]
DFireFly Offline
Member

Registered: 09/29/15
Posts: 33
Loc: Ky
done right, content marketing and seo should go hand in hand, good content will drive your seo efforts as opposed to playing tricks and spending your time on tactics that your consumers will never need.
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Home Of The Louisville Real Estate Podcast

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