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#425188 - 06/20/13 01:29 PM Re: IDX integration importance [Re: Joe Hayden]
Tom_Tiger Offline
Member

Registered: 12/06/09
Posts: 18
Loc: Virginia
Well reading this forum, its easy to pick out the heavy hitters from those who piddle in real estate. Anyone making big money in real estate has an idx and most of the big boys have the full blown Platform.. not just IDX.. IDX is for beginners.. platforms are for those getting 50 to 100+ leads a day. Without a platform there is just no way to keep track.. Some platforms that I work with and I work with many building automation for them. The drip programs are getting so sophisticated it makes your head hurt.
Its very common now to have 150,000+ pages indexed on sites now. And you just cannot do that without indexing every single mls number as they come out. A huge amount of traffic comes from Just the MLS number indexing. And the first one to get indexed usually gets the worm.. in many cases when you index as soon as the listing comes out you can beat out Zillow and all the other big boys. Zillow does not play fair, as they index every single property in the tax data base.. so sometimes they appear to have indexed the property and its not even on the market yet. I recently did an experiment just to see what the effect of a nothing webiste right out of the box could do when nothing but MLS number wer e indexed... so I rented one of those 10 dollar Zillow sites that gives you a full blown idx and hooked it to a domain right out of hte box. Each day as the new MLS numbers come out, I would auto blog 10 of them each day posting one each two hours around the clock. I indexed over 8,000 pages in two weeks and average 40 to 50 visitors per day with on the average 1 form or phone call per day with one sale in 63 days.. not bad for a 10 dollar a day investment.. and the nice thing is the indexing is growing at about 300 pages indexing per day...with a very slow traffic climb each day. IF the rate continues I will be at 500 uniques per day in 6 months. Again not bad for no work and 10 bucks per monthy.
But the real money is in a platform.. with adwords, SEO, Crags list, daily blogging and social and the whoole bag of wax. Believe me I have years of experience trakcing the idx and platforms and the platform will always pay for itself 10x over... but then so will a good IDX.. but most basic IDX do not help you track all the stuff which is ok if you have the time to do it yourself. Heck I am running a ton of free adwords site here htt://52payperclick.com and most of my consulting is free.. I am retired and do it as a hobby. Oh by the way.. looks like idxbroker is finally coming around.. with a lot of new bells and whistles called Platinum... looks like they might pass Diverse Solutions now... course they do have about a thousand to 1 sites deployed.... some thing close to 1.7 million of those babies when I last checked..
And the platinum is selling like hot cakes.. up to $59 per month up from $39 but does have a lot of new stuff...



Edited by Tom_Tiger (06/20/13 01:35 PM)

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#428297 - 09/13/13 08:36 AM Re: IDX integration importance [Re: Tom_Tiger]
Realtor Al Offline
Junior Member

Registered: 07/20/12
Posts: 6
Loc: Philadelphia, PA
I enjoyed your post, Tom. I have a few questions:


[list]
[*] What do you mean by 'platform?' Do you refer to CRM capabilities such as drip email capability integrated with other capabilities such as built-in blogging and idx?

[*] What do you mean by indexing each listing? I have a site I purchased from a vendor that has an integrated IDX with a feed from my MLS. I assume my vendor loads the entries it receives from the MLS into its local database which is what gets queried when a user searches on the site. It sounds like you're talking about creating a separate web page for each property in the MLS as it becomes available. Is that so? My MLS, and I would say most others would be the same, includes many more towns than I would be interested in. Wouldn't I just want pages for properties in towns I am covering?

[*] I would think that I could integrate drip email, etc. capabilities with my website with a CRM application. I know there are plenty out there. What do you think of that strategy?

[*]

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#434439 - 03/21/14 06:53 PM Re: IDX integration importance [Re: Mike Bouma]
PropertyVentures Offline
Member

Registered: 03/21/14
Posts: 30
Loc: Vagabonding
[quote=Mike Bouma]I wouldn't bother much with a website if I didn't have as many listings as possible on it. The majority of buyers couldn't care less about you, they want to view listings. If you're worried about competing with the big boys then find a niche and go after it and offer unique content regarding your niche. [/quote]

+1

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#449262 - 12/07/15 08:20 AM Re: IDX integration importance [Re: ggl]
Adam Benedict Offline
Member

Registered: 10/13/10
Posts: 200
Loc: St. Paul, MN, USA
I have been using Wolfnet but have not been satisfied with it. The maps sometimes don't work and they won't zoom in on neighborhoods in my area like it's supposed to. I have wordpress.

Do you have any suggestions on which IDX to use?
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