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#394286 - 11/09/11 11:25 AM
Does anyone use a monthly newsletter to keep up with potential clients?
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Junior Member
Registered: 11/09/11
Posts: 2
Loc: GA
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I have been toying with the idea of using a monthly newsletter to keep connected to potential prospects. Have any of you used a newsletter or regular email blast to "remind" people of who you are?
Thanks :)
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#394296 - 11/09/11 01:36 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Junior Member
Registered: 11/09/11
Posts: 2
Loc: GA
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Anybody? I'm just trying to get good ideas for marketing tactics.
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#394300 - 11/09/11 02:18 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Major Contributor
Registered: 04/12/08
Posts: 4726
Loc: Vermont's North-East Kingdom
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Anybody? I'm just trying to get good ideas for marketing tactics.
I'd recommend that you avail yourself of the search feature to the right =====>> Just put in "newsletter" and you'll see that newsletters have been discussed many times in the past, used for varying purposes, and achieved miscellaneous results. I use them myself.
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"
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#394340 - 11/09/11 09:35 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: Vermont]
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Member
Registered: 12/28/10
Posts: 73
Loc: Toronto, Ontario
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realestateword.com offers a newsletter blast for 37 dollars a month for up to 500 contacts.
Also I strongly recommend city-blast.com. it will automatically upload news feeds and listings to your facebook, twitter, and linkedin accounts. The only catch is that it seems to only work for Toronto, New York, Chicago and Boston.
It is great, check my facebook account to see the information that is posted facebook.com/andrewpaolone
Hope this helps.
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#394428 - 11/10/11 08:49 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Major Contributor
Registered: 01/27/07
Posts: 2779
Loc: LAND OF THE FREE!
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if i get an email and it is not from a client or someone who wants to be a client, the email is deleted....i actually read more junk mail than junk email....email is to cheap to be read if it is not something asked for....
i had 4 agent friends of mine from the same brokerage that are trying to recruit me that all put me on their email list of people to send to....i got 4 identical emails from them all once a month....i liked them and would possibly hang my license in that shop if i had to make a change....funny thing is that i...out of politeness, did not unsubscribe for like 6-8 months before i finally thought....why have more spam to delete...i unsubscribe from pretty much everything that ocmes into me that i did not sign up for.....
i would love to see the numbers in regards to people who actually read it and value it as opposed to the number of people who just delete the email...
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#395373 - 11/22/11 04:24 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Major Contributor
Registered: 04/12/08
Posts: 4726
Loc: Vermont's North-East Kingdom
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I prefer to write my own NewsLetter . . . . that way I know what it says and what I'm taking responsibility for; and yes, it's on old-fashioned paper.
Some of my competitors dispense newsletters that are published through an automated service, and not everything written has been true, and some articles are describe some issues which would be patently illegal in Vermont.
And I don't put mySelf on a 6 month treadmill . . . . it's a filler activity. I can set my own schedule for this; maybe not for much else; but this "voluntary" activity I still can. When it ceases to be voluntary, I'll stop!
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"
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#395473 - 11/24/11 12:45 AM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Junior Member
Registered: 10/10/11
Posts: 3
Loc: Ajman, UAE
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Yes I send my clients monthly newsletters to keep in touch with them and this keeps them aware of the latest property listings available too. I think its good business and some of my clients have called after seeing something that interested them.
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#395763 - 11/29/11 09:02 AM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Veteran Member
Registered: 07/19/10
Posts: 816
Loc: jersey city
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I have been toying with the idea of using a monthly newsletter to keep connected to potential prospects. Have any of you used a newsletter or regular email blast to "remind" people of who you are? Thanks  Im going to warn against the email newsletter by itself.. if you can email it plus hard copy mail it thats best... emails stsrt getting read less and less.. the only ones who disagree with that dont track it.. the average open and read rate in the real estate vertical is 14-19% 20--30% is excellent.. that means for ever 10 emails you send.. only 1-2 people actually read it.. with direct mail..because there is less of it.. they can hold on to it..appreciate it.. cheaper usually never means better..
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#396348 - 12/07/11 04:22 AM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: lindenmoe]
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Member
Registered: 01/22/06
Posts: 387
Loc: USA
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I mail a quarterly newsletter (2 pages with both sides printed) to around 1500 in my farm and have been doing so for about 10 years. I always include quarterly market statistics and some article of local interest.
I now usually get 1 to 5 listings from each newsletter but the results didn't happen overnight.
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#396445 - 12/08/11 12:10 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: pastmember]
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Member
Registered: 08/19/11
Posts: 116
Loc: USA
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Summersatlake - how long did it take to start kicking in for you?
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#396522 - 12/09/11 05:55 AM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: ibsellin]
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Member
Registered: 01/22/06
Posts: 387
Loc: USA
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It has been awhile but if I remember right I didn't get anything off of the first one but it was probably some stupid recipe mailer and I do remember that I put a business card inside (which I no longer do) and "Introduced" myself. My second year I started with market statistics and a short article of interest ( I live in a vacation/lake area)and it started picking up in the second year.
In my 3rd year I made up a "coupon" for a free market analysis and sent this out for 3 quarters and got absolutely slammed with doing free CMA's...got quite a few listings but ran myself ragged. I don't send CMA coupons anymore.
Sellers seem to like the market stats and I get lots of calls from them after each mailer even though they don't list...but then again I don't want them all...just 3-4 each quarter.
If you are looking for the most immediate response I would try the "Free Market Analysis" coupon. I think Linden Moe will agree that sellers like free stuff and he seems to do well with getting listings.
another thing...the first time I offered the free Market Analysis I had a general farm area but just blanket mailed to the area....got CMA requests for mobile homes, vacant land, and off water homes. I refined/researched my farm now to include only residential waterfront homes as this is my primary target market.
Edited by SummersAtTheLake (12/09/11 05:59 AM)
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#396525 - 12/09/11 06:29 AM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: pastmember]
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Veteran Member
Registered: 07/19/10
Posts: 816
Loc: jersey city
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It has been awhile but if I remember right I didn't get anything off of the first one but it was probably some stupid recipe mailer and I do remember that I put a business card inside (which I no longer do) and "Introduced" myself. My second year I started with market statistics and a short article of interest ( I live in a vacation/lake area)and it started picking up in the second year.
In my 3rd year I made up a "coupon" for a free market analysis and sent this out for 3 quarters and got absolutely slammed with doing free CMA's...got quite a few listings but ran myself ragged. I don't send CMA coupons anymore.
Sellers seem to like the market stats and I get lots of calls from them after each mailer even though they don't list...but then again I don't want them all...just 3-4 each quarter.
If you are looking for the most immediate response I would try the "Free Market Analysis" coupon. I think Linden Moe will agree that sellers like free stuff and he seems to do well with getting listings.
another thing...the first time I offered the free Market Analysis I had a general farm area but just blanket mailed to the area....got CMA requests for mobile homes, vacant land, and off water homes. I refined/researched my farm now to include only residential waterfront homes as this is my primary target market. excellent tips ij here.. just to further break it down.. I only target newsletters..like to waterfront condo owners who owned 3-5 years.. I only do it to generate leads-NOT BRANDING- Make an offer.. Never call it a market analysis.. Make it sound sexy.. Get Your Free Home Equity Diagnostic Find Out What Homes Down The Strreeet Are Selling For In Todays Market.. Find Out The Exact Worth Of Your Home In Todays Economy Sweeten the deal.. First 10 sellers to respond get 3 Dangerous trend affecting area homeowners 7 deadly mistakes when selling in todays market use a 1800 number use a landing page.. I usually use direct response postcards to call them out.. so I send 1000 postcards.. if 20 responses I put the 20 on my newsletter- not the 1000 1000 postcards $350 1000 newslwtters is almost $1000 so I want to be selective
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#396553 - 12/09/11 12:02 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Member
Registered: 01/22/06
Posts: 387
Loc: USA
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My wife (also a licensed Realtor)sends out "Home Anniversary" card to all of our past clients on their purchase anniversary. This is a HUGE hit with the wives and our clients really seem to appreciate that we remember. My wife makes the cards herself and the personal touch is really appreciated by our past clients.
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#396640 - 12/10/11 08:45 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Member
Registered: 11/01/10
Posts: 39
Loc: Gainesville, FL
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I highly recommend not using e-mail as a newsletter.
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#396708 - 12/12/11 12:05 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: Allison Ables]
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Veteran Member
Registered: 07/19/10
Posts: 816
Loc: jersey city
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I highly recommend not using e-mail as a newsletter. amen to that// and recipe cards? how does that establish any of us a s the local real estate expert? the trusted advisor? if my finacial planner or cpa started sending me recipe cards..I would kinda be alarmed.. why are they not sending me market updates.. whats going on in the market best practices stuff?
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#396713 - 12/12/11 01:45 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: lindenmoe]
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Major Contributor
Registered: 07/27/06
Posts: 3699
Loc: Dayton Ohio
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I highly recommend not using e-mail as a newsletter. amen to that// and recipe cards? how does that establish any of us a s the local real estate expert? the trusted advisor? if my finacial planner or cpa started sending me recipe cards..I would kinda be alarmed.. why are they not sending me market updates.. whats going on in the market best practices stuff? I dosnt. Its an opportunity to put your name out there again without begging for business. The majority of the people don't want a market update every month? They only want it when they are ready to cashout.
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#396718 - 12/12/11 02:31 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: REODayton]
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Veteran Member
Registered: 07/19/10
Posts: 816
Loc: jersey city
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I highly recommend not using e-mail as a newsletter. amen to that// and recipe cards? how does that establish any of us a s the local real estate expert? the trusted advisor? if my finacial planner or cpa started sending me recipe cards..I would kinda be alarmed.. why are they not sending me market updates.. whats going on in the market best practices stuff? I dosnt. Its an opportunity to put your name out there again without begging for business. The majority of the people don't want a market update every month? They only want it when they are ready to cashout. thats cool then if its about branding.. im not into branding..though.. im into lead generation..and stuff like that.. so i guess for branding its cool.. but why not market reports foreclosure reports local events local good deals..in case they know anyone i just think it doesnt serve our profession.. or move us forward as respected professionals.. like my dentist, doctor, cpa, they send me stuff but not recipe cards... but hey if it works..then by all means.. carry on..
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#397249 - 12/21/11 10:25 AM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Member
Registered: 12/20/11
Posts: 38
Loc: Bangalore
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Thanks for the wonderful tips guys.Toying the idea of email newsletter from some time.
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#403662 - 03/20/12 11:56 AM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Member
Registered: 08/23/11
Posts: 41
Loc: Toronto, Ontario, Canada
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An e-Newsletter is a great way to ensure you're keeping in touch and staying "top of mind" with your sphere of influence! IXACT Contact's real estate CRM system lets you send a professionally written and designed monthly e-Newsletter every month. All the work is done for you! You can check out their website and sign up for a free trial at www.ixactcontact.com
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#406083 - 05/02/12 07:30 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Junior Member
Registered: 05/02/12
Posts: 4
Loc: ID Idaho
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how about a google image search?
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#406790 - 05/15/12 12:56 PM
Re: Does anyone use a monthly newsletter to keep up with potential clients?
[Re: HouseBuyer10]
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Member
Registered: 08/23/11
Posts: 41
Loc: Toronto, Ontario, Canada
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IXACT Contact's CRM system is the absolute best when it comes to sending out a monthly e-Newsletter. Every month, you get a new e-Newsletter that's designed and written for you by real estate marketing experts. All you have to do is select your contacts and hit the send button! More info can be found here: http://www.ixactcontact.com/RealEstateEmailMarketingAndCRM.aspx
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This Google Custom search may do a better job of searching the forums for some keywords than the old forum search does. The results do not include threads from the Asset Managers Forum however. To search that forum you will need to be actually in the Asset Managers Forum and you will need to use the old forum search below.
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Registered: 05/04/12
Posts: 34
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