How much in actual dollars do you think you invested in them until you got the listing?
Not much! Can't be much more than $40.00 to $50.00 . . . . just a few mailings each year. Once I've got a Listing Prospect on my Mailing List, it's just a waiting game that costs very little. I only take people off my Mailing List when they die or when they list with someone else . . . . which seldom happens.
I don't hound people . . . . either they want to do business with me or not. I just have to plant enough seeds so that I can make do with those that germinate; and not get crocodile tears over those that don't . . . . it's just a numbers game.
When someone says
"I'll call you when I'm ready", it's hard to believe them, but "some" are truthful . . . . not many but "some". And the thought of selling doesn't go away by itself. My Newsletter is just a vehicle to remind them that I'll be here when it's time to act.
With people getting on in age, it's important to remember that parting with some assets is often "life altering event", or a coming to terms with one's mortality. It's traumatic. We always have to be sensitive to life stages and the changing concerns of people in different age groups and varying financial conditions.
Before these Sellers made their final departure to Florida, we took them to dinner, and even then, after having contemplated this sale for at least the past 13 years, the Wife was occasionally tearing up when talking about divesting themselves of this place here that they dearly loved. They really didn't want to sell . . . . it's an emotional matter for many.
But what you gonna do . . . . stop the passage of time ?
Time waits for no man (or woman); and plays no favorites among the rich or poor. It's just a matter of time before every piece of Real Estate around here has a new Owner; I'd just like to participate in a few of the changeovers.
13 years is hardly any time at all in the larger scheme of things. I can hold my breath that long for some of my efforts to bear fruit. Remember,
"Winners never quit, and Quitters never win !"