Ok here is the absolute truth about how to effectively make money from your online lead generation...

although most of you know me as prospecting, direct mail..
advocate...and resident rabble rouser.. :-)

lil do you guys know I've generated over 100k including already this year..and every year from the past 5 years ..

SOLEly from the internet...
not blogging
not seo
not social media

all from lil lead capture and or idx sites..
that i paid for the traffic..or generated through online classified ads...
in fact i generate 50 -100 leads a month just from
craigslist..alone..yep...

so i wanted to break through the clutter and share with you..

very specific action stuff..

so this guy who i reccommend you..

does over 270 deals a year..yep im a fan of people who have the stats..

his name is Ben Kinney..keller williams top 30 under 30 agent..

telling the truth about online lead generation..

his course is kinda expensive..but here is a free wbinar for you...

titled how to generate 5000 online leads a year..
http://www.imsd.net/open-webinars/5000freeonlineleads

notice how he treats this like a business..
from a team leader who team did over 100 buyer sales alone
in 2010

enjoy and get out there and network with TOP producers..

Im willing to share specific action steps..why?
im not "worried about my local realtors" why?
most of them are too lazy and cheap to implement..

now you will see why im against these vague generic advice..that will probably leave you poor,..from guys who themselves are poor..

please let me know your thoughts on this stuff..

and take action..darnnit ;-0

Well, your post was vague and generic.

vague and generic? I just gave you the motherload..
so let me break it down for ya..
1. get a good lead capture site,..not blog
like marketleader, zurple, boomtown, tigerleads, webagent solutions

2.write ads about the best kind of properties in the most desirable neighborhoods..or grab hud homes

3. using craigslist/backpage etc..write a brief description

4then include a link to your lead capture page...and a call to action..like view all homes by all companies including bank foreclosures distress sales etc..

5.make about 20 ads..4 on bank owned, 4 on short sales, 4 of borrowed with permission, 4 on hudhomes

6. run 5 at 8am- then at 12pm-them at 4pm then at 8 pm

7. conversion..if phone number call with a simple script..no phone number? email a specific script..

8. here is the script..

I have a list of the best priced properties in the area including bank foreclosures distress sales, that im reserving for people who want to see homes this weekend or week, what day and times are you available to get this hot list and look at homes?

9. gather info,..qualify them,.. show them properties, write offer, get paid.

10. rinse wash repeat

this is the fastest way beside a good listing i know how to get a check within 90 days..

other SPECIFIC ACTION STEPS..

once you see how its converting on the free classified sites

go to homegain buyerlink..

which charges between .59-1.59 per visitor..

buy $50 worth- see how that converts to leads..

tips..
1. you must go after each lead with value
call email..call email

provide value..
1. free list of your area foreclosures
2. your area short sales
3. your area just reduced
4. your area homevalues and market reports

always put in the email or phonecall a call to action

here is a list of...would you like to take a look this week or weekend?

you can also google the email address and get thier social networks..

send them these VALUE stuff to thier facebook or twitter or linked in..

as long as you provide value..they wont get upset..

dont drip them with..canned info emails..

think if you were buying a home..what would you want?

access to the best deals on market, sold reports , neighborhood info right?

well give it to them..and always ask for the appointment in each email, ask for thier phone number..
only so you can call them when you find a good deal

lindenmoe,

Do you have problems posting that many ads on Craigslist on one day?

LOL, well, let me preface by saying that Linden has my respect.

So a couple of things I found funny. Linden has gone at length in explaining that SEO, social media, etc. aren't effective. Yet the very guy he is now recommending states on his site:

"Real estate broker Ben Kinney has developed systems using social media, Craigslist, SEO, and other inexpensive online sources to completely transform his business. Just last year, Ben's team took almost 700 listings by following his aggressive internet marketing plan."

But keeping an open mind, I started looking at the webinar yet the first things Ben talks about are Facebook, Twitter, etc. and how he generates the bulk of his leads from SM sites, including Active Rain. So with that, I lost interest (after all, Linden always tells us how FB et al SM are pure trash).

And well, Linden preaches that we should always be skeptic of the 'shiny object' as marketers love stupid Realtors, who will buy anything to make their jobs fast/easy. So with that, I know that anything that promises '5,000 Online Leads for Free' must be a complete rip off.

Anyways, although Ben Kinney and the IMSD system may be superb and deliver results, due to Linden's previous words of wisdom, I'd pass on it.

your kinda being a jerk and having a bad day..

its that time of year..apparently where realtors slip in depression and start acting like you and hunter..

Ive never said seo isnt effective..never said that..
I do think it takes too long..

Ben Kinney is awqesome..however!

like most marketers he tells 1 side of the story..
Do you even know who this kid is?
he did cxlose to 400 transactions
about 75 of those deals came from seo, ppc, internet lead gen
guess where the MAJORITY of his business comes from?

fsbo and expireds, and listings..
through prospecting and direct mail...,

he doesnt ONLY advocate social media and seo,..

he generates waaay more leads from craigslist and ppc than SEO..
if you been on his most recent webinars,,..you would hear that..

ALSO VERY TELLING ..All you lets NOT call leads..

IF YOU AN AGENT ON HIs TEAM..and you dont make 50 CAll a daY..

WEll...YOURE FIRED!

he believes heavy in blogging..but he also has 15-20 college students doing seo..plus virtual assistants in the phillipines,..

maybe you should go work for him..
your negativity cant affect me ..im bulletproof "Brother"
have a good one..

P.S before you tear done my suggestions..
offer some value..stop crying..get back to work!

and i offered my gameplan..whats your gameplan you wanna share with us..

and no excuses my competitors are on here stuff..

offer your gameplan..be specific..provide value.. "brother"

Better watch it Maui, he'll threaten to crush and destroy you. Oh those jersey people. LOL

lmao..yeeeeaaah buuuddy..jersey.. fistpump fistpump!

Im with snookie right now..lol

Relax and have fun..

Man realtors are tense this time of year..

ROCK ON!n

hey, you wanna share some lead generation advice..or gameplans..to help us out..

cause Im all ears..Im always learning..

LOL, whoa, look at that response!!! I'm on a BB so I'll try to be brief.

First, I wasn't being negative and I'm not depressed. Far from it, I'm having one of the best weeks of my life. Critical thinking doesn't necessarily steam from negativity.

Second, not sure what you're referring to in regards to 'all you let's NOT call leads' comment. You and I discussed how critical it is to call leads. Perhaps your memory fails you.

Third, although I thank you for your advice that I should go work for Ben, I'll pass on that.

Fourth, I take offense to being compared to Hunter in any level!

Anyway, either I didn't articulate my thoughts clearly or you misunderstood them (or a combination of both), but either way, it wasn't my intent to rile you up (have no need or desire to), just to start a civil, intelligent discussion.

Well, Maui,..
My apologies..it felt like you were attackinbg me..
I never reccommend anything or anyone I dont do or follow myself..
I dont like theory..or shiny pennies..
For instance can anyone tell me the R.O.I from Social Media?
I chased that shiny penny..built my BUSINESS fan page to almost 2,000...ZERO DEALS...
As far as Ben Kinney..How could you not reccommend him..
If you never learned from him at all..
Did you go to any of his FREE Webinars...
Lets have an intelligent discussion then..
Whats YOUR R.O.I on social media?
My ROI on Direct Mail, PPC, And Internet leads is about 5 to 1
or a 500% return on investment..
I spend $1.. I expect back $5.
This year Im running closer to 10-1 but that really recent..
So Im using my 4 year career average.
I make money of seo leads..But its not enough of them and it takes toooo long.
The beaty of direct response marketing is..
I want and usually get my return within 90 days..

I'm in the midst of watching college football, so my train of thought may not very clear (particularly with OSU's loss last night)... But here are a few responses:


As I stated on my previous post, I did see one of his free webinars (over an hour of it, actually).


Ok, let me make this clear because although I have said it in the past, you keep implying that I'm a big supporter of Social Media. I DO NOT LIKE SOCIAL MEDIA AND DO NOT RELY ON IT AS LEAD-GENERATING ASPECT OF MY BUSINESS. I have a FB page, but don't promote it much (as a matter of fact, I don't have a personal account). I am on twitter from time to time, but not often enough to say that I have made a real effort at it (so far two qualified buyers from it... by qualified buyer I mean someone who has signed a BA and has provided proof of qualifications). I don't have a Linked-In account, a Four Square account, etc. Point: I'm not a supporter of SM, specially as it relates to real estate applications.


Linden, you know that I'm an active blogger on some pretty large platforms (i.e. HomeGain, WannaNetwork, BloodHoundBlog, BiggerPockets, GeekEstateBlog) and share quite a bit of insight. In addition, I have been a featured speaker at an Inman event (and a couple of other local events), attended by hundreds of my direct competitors. So yes, I have shared extensively, even with those with whom I am competing. You may not find any value in what I share, perhaps you are much more advanced and well beyond anything that I can possible say.

So in the spirit of sharing, in the past couple of months I have launched a couple of direct marketing campaigns and have had some pretty positive results/feedback. I'll gladly share the pieces that I have mailed out with any one who PM's me with their email address (I can forward via email as a PDF). It's nothing secret or revolutionary, it's actually incredibly simple, but perhaps someone can find value in it.

So anyway, Linden, you are a numbers/analytics guy. You always say 'track, measure, improve' and to only spend on products/services that will have a direct return. What has been your ROI with Ben's IMSD program?

Snooki? Really? I thought maybe you were more of the Housewives of New Jersey type. LOL

Since I only work with buyers, the Craigslist program is amazing. It works great and it's so quick. Need some more biz to hit this month's goal? Run some ads and I have them under contract in 2 weeks. The home magazines worked great as long as I had forward placement in the book. If I was placed past page 25 - no calls or very few. Unfortunately they went out of business about a year ago from agents not paying their bills. Was very sad to see them go. Big money maker for me.

Other than that, I do a lot of networking. Social media has not worked for me so I gave up on it. I blog on my website to increase the traffic and keep people there longer, but I prefer more direct routes of finding people ready to go.

The one program I need to get going again is marketing to FSBOs to help them buy their next home. They don't mind using agents as long as they are not the ones to write the check for it.

Ben Kinney'S PROGRAM is "okay" i am with keller williams and I was able to get some of his course information for free... for me at least it seemed really in depth but basic

i think the way to get business is to go out there and get it.

for me i used the web craigslist,facebook, google, trulia and anything else i can think of -- what results has that given me?
i have 10 closings between now and december 21 -- my year has been great its time to make that top 30 under 30 list (got 8 more years to make it happen)

and i am only in my 2nd year of real estate

Personally, I've seen nothing but spam as my ROI from Craigslist. Only done it a few times, but I get tired of deleting the same e-mail about how I should use a different site to see results forty to fifty times each time I post.

I'd love to know how CL has worked for people, but I'm not interested in posting "sell you home in 60 days or I'll buy it" type of ads.

I don't get any emails after posting on craigslist. I think there is a box that you have to check to get third party emails and of course I don't check it. I also don't make my email public, it goes through craigslist. Try that and see if that stops the spamming.

I also don't advertise for listings - I'm an Exclusive Buyer Rep so I'm simply advertising the properties and getting people over to my website for opt in forms.

Linden.

Thank for for the great string. I appreciate when people actually listen to my webinars. I truly try to share great information and put my heart into it.

I am on a plane right now otherwise I would check. But if you are not imsd member then message me and I will comp you a membership. Or if you are please email me and I will waive your renewals for a few years.

Secondly if anyone is unhappy with IMSD please just email me and I will return any money that you have spent.

IMSD is my passion not my retirement. I sell real estate full time for a living and share imsd because I believe agents get sold products that are never proven or rarely work. I know IMSD works because I have been using these systems over the six years I have been licensed.

I hope this year was awesome for you linden but most of all I hope 2012 chAnges your world!

Humbly

Ben Kinney

Hey Ben. I'll talk nice about you for a couple of months of free membership. LOL Kidding aside, Linden does speak highly of your system and has done so on several threads. It has certainly peaked my interest - maybe I will check out one of your free webinars.

I think this was a great post. I have heard of Ben Kinney, and I love the idea of craigslist ads. I have found that when I am consistent posting them, I get a good amount of leads! Now I just have to work on my scripts for calls and emails a little more. It is great to see the different things working for different agents.

i tink you know me enough to know I would never reccommend anything..that I havent made money with EVER!

My integrity aint worth some membership I would gladly PAY for..

Ben has killer stuff..
I implemented his stuff from a FREE webinar..
the craigslist leads program to be exact...
killer result..leads went up 50% in 60 days...
do you have any idea what a lead cost?

Also right now implementing his 10 days of pain -conversion

cause leads-no conversion-no money..

Also building my business from stuff..
from his 13 ways to dominate FREE webinar...

so cmon..guy gives enough that much killer content FREE..
is 100% aces in my book.

and I been on this forum for years..
Have I ever advocated junk or pushed B.S? Or Theory?

NEVER. Ben kinney is the truth. I owe the guy gratitude. PERIOD.

Linden, what has been your ROI on Kinney's IMSD?

so far 1000%.. or more..its actually infinite.
because i implemented the stuff he taught on his free webinars.
ben kinney and ismd

reccommended i add market leader...
got market leader about 90 days ago..
ran the ads..Ben gave us,,on craigslist..
generated 226 leads...
picked up and met with 12 buyers
closed 1 transaction last week 7k
2 pending for 15k..which is low for me.. but..whatever.
6 buyers that im still working with...

now lets look at the cost..
i pay 10-20 per buyer lead..
about $10 per lead using home gain
about $20 per lead off google ppc

so 220 new leads..in 90 days
real world value $2200 worth of leads..

now mind you i have other websites
and generate about 60-120 leads per month..
before ismd..

but it started diminishing..

i used bens new craigslist format..
and new reccommended site

the gardenstatehomesearch in my signature is the site ben reccommended.

here is a live sample from today of my old ad format on craigslist


http://newjersey.craigslist.org/reb/2715644532.html

here is the new ad formats i got from ismd

http://newyork.craigslist.org/jsy/reb/2711403806.html

actualli i just looked again..
i only had that site since sept 1st
so 220 leads in 60 days..

my other prevous site showing
115 leads in that same time frame..
which isnt bad for this time of year..

very first week off the ismd ad..i got a property resquest for
a 260k condo in a gated community..
called him ..met with him that weekend..showed him about 6
condos in that community and wrote an offer that weekend..closed last week.

couple of non magic pill disclaimers..
its hard work..
im running 40 to 80 ads per day
every 4 hours 8am-12pm-4pm-8pm
2. i call every lead with a phone number..
im working 6 days a week right now trying to finish strong.
i was running craigslist system before ismd..
i actually implement what other people teach me..
my other site i got from jay kinder and kindereese.
its also in my sig..lindenmoe.com...

now there it is the full step by step that im doing..
1, running ads everyday..different prices, different areas...
2. CALLING back the leads with phone numbers offering value
showing and meeting with 4-6 buyers per week

its actually damn hard work.. so i dont want to mislead ya.
there i said the 2 dirty 4 letter words in real estate

CALL and WORK

oh by the way..

he advocates 13 different things..
I chose..just 1 of his systems..

he is big on blogging,activerain, seo, and social media...
hes also strong on calling expireds everyday..facebook etc..

but i just use...1 so far.
thats the craigslist system...

results couldnt be more awesome..
and I always test stuff first before i advocate it..
I use borinoi letters mixed in with postcards
I use mojo dialer
I coach and pay for different programs
kinderrese, craig proctor, mike ferry...
I send direct mail
i prospect everyday
I use homegain ppc,google ppc


so you see..I never reccomend anything that i dont personally use..
trust me i try stuff that was epic failures
qr codes, social media, text riders, blogging , open houses, social media..
i tried them..never made money..
soI dont personally reccommend them.

doesnt mean it doesnt work..
just didnt work for me in my business.

maybe I just did them wrong.

Total - all campaigns $0.00/day 1,931 1,047,331 0.18% $1.24 $2,390.57 3.8

tried to copy and paste a ppc campaing that i had.....basically copied off of house values and sites like that, but the message and ad were different....something like...sell your home in 60 days or guaranteed

cannot copy and paste photos...sorry....1,931 clicks over 1 mil impressions....1.24 average cost per click....2,390 cost

i did not list most people that filled out forms....i did not beg for the listing...i disqualified people when the called...only took ones i could get sold in 60 days...i remember that there was one week i had 3 of them close in a 10 day period....was like 25k or so from ppc....that is more than i spent on the ppc for that site the entire time i ran that site...

still not as effective as phone prospecting, but close

the website said something like...fill in your conact information below and a licensed agent will contact you within 24 hours to schedule an appt to get your home on the market to be sold

so simplet its pathetic....


here you go...found the ads

here are a few

Sell your home in 60 days
Guaranteed. Fill out a simple form
and a local agent will contact you.

buyer add

Own a home in 60 days
Our team can have you own a home
in 60 days or less. No gimmicks.

selloer add

Sell your home in 60 days
Have a local agent evaluate your
property for a quick sale


i snatched like 10 forms filled out a day for a month one time....came out to be over 330 forms filled out...was crazy...i took the site down to revamp and im in the process of rebuilding it and running again...


find waht a lead gen company is doing and copy the crap out of them...pay more per click and have identical advertisement...by dumb luck, you will get leads!!!!!!!!!!!!!!!!!!!!!!

What do you end up doing when their home does not sell in 60 days?

Hey Linden - your "new ad" isn't there. It says that it was removed. Can you post another link?

thanks!

here ya go..

http://newjersey.craigslist.org/reb/2714594760.html

http://newjersey.craigslist.org/reb/2716693519.html

http://newjersey.craigslist.org/reb/2695298273.html

http://newjersey.craigslist.org/reb/2716696781.html

Notice In the last 1 I purpose put the price to disqualify leads.. who cant afford it..and get some leads high value..

Notice its specific niched buyers im targeting..
Luxury condo buyers...Really cool demographic..

young professinals who work in manhattan nyc...

Hey thanks Linden! Wow the difference in geography. Here advertising a 1 bedroom would get you zippo leads. Here the best draws are 5 bedrooms and up. 7 bedrooms will get you a ton of calls and for $300k you can get 6 bedrooms on 1/2 an acre. LOL

I started listening to the free webinar this morning but had to go take care of a fire. They are emailing the recording tomorrow and after I test for my broker's exam next Tuesday I plan on digging in and seeing what it's all about. I appreciate your info.

Folks in Utah must have big families, lol

Linden, have you ever been flagged by Craigslist for those ads? I have been once or twice and my ads didn't show up when I used the Market Leader craigslist ad...because according to their TOS you're not supposed to link to other websites selling "more things" (in this case, houses) the ad.

Hey Perky haven't you seen Sister Wives. LOL

perky,

its other agents flagging..
not craigslist..

notice in my headline im adviocating 1 home to stay off the radar..

then 2 im driving them to look at similiar homes...

then 3..who cares...?

they flag me..i run another 5 ads 4 hours later..

they flag those..? i run another 5 ad 4 hours later..lol


by the way perky..you would like ben..

cause he strong on
blogging
seo
open houses
social media
activerain
everything

check out this youtube video

he breakd down at least 15 ways to generate leads...
just a few he talks about
new builders
ppc
craigslist
notice of defaults
fsbo
expired
organic search
open houses
referrals
just/listed-just sold
social media
active rain

like i said the kid did 350 transactions last year with his team..
so his insight is very valuable...

watch this youtube video now..just stop everything and go watch it


http://youtu.be/77SoSRIym44

To those who have PM'ed me about these marketing pieces, include your email address so that I can forward.

There are lots of things that work. It's just important to use proven methods and actually WORK!!

My SEO endeavors have done great this year. Had it up and running about half the year and have seen a 2800% ROI. (not counting my work hours)