Yes, less than 1% sell at an Open House...
For an agent though - you know you are probably not going to sell that specific home - BUT, if you work the Open House correctly, you should get 2 more pieces of business on average from every Open House that you host.
You have to go after the buyers and the hidden gem from Open Houses... sellers!
do you have any data on that? loose data..like from clients..
like from my own business
internet marketing -about
50-100
leads per month
about 10 buyers per month
about 1-2 closings a month
which has generated about 100k Gross<----NOT NET
of which im spenting about 10% of that gross..
to generate the business
and about 1-2 hours per day mon-fri on the phone
im open to open houses..just trying to see if the numbers make sense