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#383852 - 07/21/11 05:15 PM Headline phrases for direct mail
Nickmyrealtor Offline
Junior Member

Registered: 08/24/10
Posts: 4
Loc: Berks County Pa
Does anyone here use direct mail as their primary way of getting business? If so what types of cards work the best? Im just starting a direct mail campaign and I have noticed some calls of my latest piece which was headlined "JUST SOLD!!" with 3 homes across the mailer of the 3 deals i closed last month. Anyone have any suggestions for next month?

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#383878 - 07/21/11 07:53 PM Re: Headline phrases for direct mail [Re: Nickmyrealtor]
VABroker Offline
Veteran Member

Registered: 11/02/10
Posts: 1071
Loc: Virginia
Do a search for direct mail - there's comments all over the place.

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#383927 - 07/22/11 08:59 AM Re: Headline phrases for direct mail [Re: Nickmyrealtor]
Kjmendy Offline
Veteran Member

Registered: 05/16/10
Posts: 935
Loc: London, Ontario
Good Ad Copy is worth it's weight in gold. If this is going to be your primary way of getting business then I'd suggest you spend some money to hire a pro to create a great ad for you.

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#383932 - 07/22/11 09:24 AM Re: Headline phrases for direct mail [Re: Kjmendy]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Kjmendy
Good Ad Copy is worth it's weight in gold. If this is going to be your primary way of getting business then I'd suggest you spend some money to hire a pro to create a great ad for you.


way too costly to hire a copywriter..why reinvent the wheel..

direct offer or indirect offer..

direct offer
Your Home Sold in 90 days Guaranteed or I sell it free
Your home sold in 59 days or I pay you $500
Your Home Sold In 30 Days Or You Can Fire Me
Your Home Sold Guaranteeed Or I buy it..

indirect offers
Find Out What your Home Is worth in Todays Market..
Guess What Your Neighbors did this Month
Find Out What the home down the street Just Sold For
free over the net homeevaluation
Free Over the phone home evaluation

You must answer immediately 2 questions
1.WHO CARES?
2. Whats in it for ME?

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#384027 - 07/22/11 08:15 PM Re: Headline phrases for direct mail [Re: Nickmyrealtor]
Nickmyrealtor Offline
Junior Member

Registered: 08/24/10
Posts: 4
Loc: Berks County Pa
Good advice Lindenmoe

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