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#379757 - 06/17/11 07:04 AM More Effective Cold Call - Phoning or Door Knocking?
ThePropertyDon Offline
Member

Registered: 05/23/11
Posts: 10
Loc: Ontario Canada
I feel I can establish a better rapport in a face to face conversation than I can over the phone, but when comparing the time efficiency of the two I'm not sure if door knocking is overall the more effective method.

Of door knocking or cold calling, which do you rate as the most effective?

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#379761 - 06/17/11 10:12 AM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
Hunter 308 Offline
Veteran Member

Registered: 07/23/10
Posts: 1030
Loc: Canada
Judging by you name I get the impression that you are a member
of the Mafia/Spaghetti People Family and I refuse to further
your cause with my experience.

Okay, okay, it's Friday and I'm feeling generous. Due to your
cultural addiction to Pasta I would stongly recommend that you
door knock your brains out to ensure that you don't turn into
a "Rolly Polly", you will thank me for this advice and so will your male/female main squeeze.


Edited by Hunter 308 (06/17/11 10:47 AM)

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#379803 - 06/17/11 03:27 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
Alabama Homes Offline
Member

Registered: 06/05/11
Posts: 146
Loc: Alabama
Really, did you just call him fat.

Have you tried a mixture of both and try and throw a little video, together it will allow people to connect while saving you time.
_________________________
For all your Alabama Real Estate needs contact Barry Lynn Miller or use links below:
Alabama Homes | Birmingham Real Estate| Alabama Mortgage Lender

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#379815 - 06/17/11 04:00 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: ThePropertyDon
I feel I can establish a better rapport in a face to face conversation than I can over the phone, but when comparing the time efficiency of the two I'm not sure if door knocking is overall the more effective method.

Of door knocking or cold calling, which do you rate as the most effective?


Both will be highly effective at alienating you from everyone in your community.

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#379981 - 06/18/11 04:49 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
zcoplan Offline
Member

Registered: 06/17/11
Posts: 33
Loc: Arizona
Any prospecting is good prospecting. There is no good answer to this question. Both are great, whichever one is more enjoyable for you is what I would suggest, try both of them. The more contacts the better.

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#380588 - 06/23/11 09:43 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: navarac]
Bay Area Brian Offline
Veteran Member

Registered: 06/10/07
Posts: 613
Navarac

Yes, and be sure to include award winning junk mail, it is in the same category for those of us that don't like those of you cluttering our mail boxes with junk mail and suggest you include that activity along with your telephone, and door knocking.

Oh, you can't do that because it works, imagine that, but of course the people you mail to are just waiting in anticipation for some unsolicited junk mail. Get real, your one of the bad guys too. If you soliciting, your no better then the pesky insurance agent asking how much longer are your going to live.


Edited by Bay Area Brian (06/23/11 09:44 PM)

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#380933 - 06/27/11 02:35 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: Bay Area Brian]
MartyGreen Offline
Member

Registered: 09/30/09
Posts: 338
Loc: canada
Typically it takes about 50 phone calls to get an appointment when cold calling.

The other week I sent an agent out to try door knocking and he got 2 appointments in only 43 homes. Pretty good ratio really.

Marty
_________________________
Marty Green
Broker/Manager/Real Estate Trainer

www.realestatecareermentor.com

Marty's Real Estate Internet Radio Show on iTunes

Real Estate Training for the
Aspiring Agent and the Top Producer

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#380951 - 06/27/11 04:09 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
JLNorthOC Offline
Member

Registered: 06/17/10
Posts: 132
Loc: Fullerton
From my experience door knocking is not that effective as it once used to be. Most husbands and wives these days, at least where I live, both work during the day. If you plan on knocking on doors Monday through Friday in my area your best bet is after 5:30pm or sometime on the weekends.

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#385846 - 08/08/11 07:18 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: JLNorthOC]
Rich Campbell Offline
Member

Registered: 01/18/09
Posts: 56
Loc: Carson Valley, Nevada
From my perspective, whats more important is what you are most comfortable with. You will obviously be more successful at anything you enjoy doing as opposed to the reverse. All things being equal, any face-to-face business is more effective than a phone call. Building rapport is just so much easier in person.
_________________________
Richard Campbell
www.premiernevadahomes.com
www.carsonvalleyestates.com

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#385850 - 08/08/11 07:38 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: navarac]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: navarac
Originally Posted By: ThePropertyDon
I feel I can establish a better rapport in a face to face conversation than I can over the phone, but when comparing the time efficiency of the two I'm not sure if door knocking is overall the more effective method.

Of door knocking or cold calling, which do you rate as the most effective?


Both will be highly effective at alienating you from everyone in your community.


that really depends on why you are calling and door knocking...
are you trying to sell something?
or are you trying to provide a valuable service...for your community..
selling would be- "you wanna sell your home or not?"
Value -would be..
just sold knocking or calling..
hey real quick..there was a home sold in the neighborhood, just wanted to see if you wanted to know what it sold for and how that affects..your home's value...
just listed- hey real quick, there was a new deal thats for sale in the neighborhood, and wanted to give you the chance to pick our new neighbors..
do you know anyone who wants to move in our area?

add value..be respectful..offer neighborhood info...

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#385851 - 08/08/11 07:43 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: Bay Area Brian]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: Bay Area Brian
Navarac

Yes, and be sure to include award winning junk mail, it is in the same category for those of us that don't like those of you cluttering our mail boxes with junk mail and suggest you include that activity along with your telephone, and door knocking.

Oh, you can't do that because it works, imagine that, but of course the people you mail to are just waiting in anticipation for some unsolicited junk mail. Get real, your one of the bad guys too. If you soliciting, your no better then the pesky insurance agent asking how much longer are your going to live.


junk mail or valuable info..
like sold reports, market trends reports,...
I know if someone called or asked me would i like to know how
something affects my home values..I would want to know...
especially if it were no strings attached, no cost or obligation...
try doorknocking and calling..track the results carefully..
100 doors-how many appointments-leads-listings
100- phone contacts
100 mailers-
and track to see which one gets a better result,

good luck

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#385884 - 08/08/11 11:57 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: lindenmoe]
Hunter 308 Offline
Veteran Member

Registered: 07/23/10
Posts: 1030
Loc: Canada
Originally Posted By: lindenmoe

try doorknocking and calling..track the results carefully..
100 doors-how many appointments-leads-listings
100- phone contacts
100 mailers-
and track to see which one gets a better result,

good luck


Great advice but base your sample on 1000 of each. All consumer
research companies do a minimum of around 1200 people for a
accurate sample. Now if you did a world wide study on the how
smart it is to attack Iran you probably wouldn't need 1200 people, you would get a solid sample in less time.


Edited by Hunter 308 (08/08/11 11:59 PM)

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#385919 - 08/09/11 11:24 AM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
Broker514 Offline
Member

Registered: 01/11/09
Posts: 109
Loc: Montreal, Quebec
lindenmoe, I think I am going to do what you said and perform a test run in November and try the following:

- 100 cold calls to expired listings, FSBO's and my area
- 100 post cards in the same area

I am not going to door knock due to the harsh winters in Montreal and the fact it's very time consuming when done alone.

If 50 calls get's one appointment, I will do 50 calls a day, 6 days a week and try to go to 6 appointments per week or 24 per month, it's the only way I am going to make the six figure income I want.

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#386116 - 08/10/11 05:14 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: Broker514]
MartyGreen Offline
Member

Registered: 09/30/09
Posts: 338
Loc: canada
Don't discount door knocking too quickly. I had one of my Agents go out with a strategy I showed them and came back with 2 appointments after 46 doors.

Not bad!

This was a brand new agent with 1 firm deal under their belt.

The point is anything can work given the proper strategy and putting some effort into it.

Cold calling is a much faster vehicle. With the right script to follow you can do well.

Keep at it!

Marty
_________________________
Marty Green
Broker/Manager/Real Estate Trainer

www.realestatecareermentor.com

Marty's Real Estate Internet Radio Show on iTunes

Real Estate Training for the
Aspiring Agent and the Top Producer

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#387406 - 08/22/11 05:45 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
EllenRosenbaum Offline
Junior Member

Registered: 08/15/11
Posts: 3
Loc: Old Bridge, NJ
IMO cold calling and door knocking doesn't work. The true leads are in people calling you that is done by simply marketing yourself and your homes more.

http://ellenrosenbaum.com

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#387471 - 08/23/11 11:29 AM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: EllenRosenbaum]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: EllenRosenbaum
IMO cold calling and door knocking doesn't work. The true leads are in people calling you that is done by simply marketing yourself and your homes more.

http://ellenrosenbaum.com


ellen your statement is totally false...
cold calling and doorknocking works and have always worked...
a lead is a lead is a lead,
wether through internet, marketing, coldcalling or doorknocking..
you meant to say it doesnt work..for you

2 things..
what does that mean marketing yourself and home more?
postcards,billboards,bus benches, newspaper?
wouldnt that put newer agents out of business before it got a chance to catch on?
your assuming that newer agents have a large war chest..which is probably not the case...
if you were to advise a new agent..with no money to spend on advertising..
what would you reccommend to bring a paycheck in 90 days?


Edited by lindenmoe (08/23/11 12:04 PM)

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#387476 - 08/23/11 12:27 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
jsteinhomes Offline
Member

Registered: 01/18/11
Posts: 282
Loc: Montgomery County, PA
I'm with Moe on this one. Could you please be more specific about these magic ways you have of "marketing yourself more"?

Cold-calling and door knocking are not for everyone, and they may not be your preferred methods, but they do seem to work well for some, so they should not be discounted. I'd love to hear what the alternatives are.
_________________________
Joshua Stein, ABR, e-Pro
Coldwell Banker Preferred - Conshohocken

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#387477 - 08/23/11 12:54 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: lindenmoe]
Hunter 308 Offline
Veteran Member

Registered: 07/23/10
Posts: 1030
Loc: Canada
Originally Posted By: lindenmoe
[

what would you reccommend to bring a paycheck in 90 days?



Superb point I cant wait to hear Ellen's answer. Maybe she
married well????, my problem is I'm a guy so it's not so easy
to live of a women and or socially acceptable.

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#388106 - 08/30/11 11:11 AM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: Hunter 308]
ibsellin Offline
Member

Registered: 08/19/11
Posts: 378
Loc: USA
[quote=Hunter 308][quote=lindenmoe][

what would you reccommend to bring a paycheck in 90 days?

[/quote]

Superb point I cant wait to hear Ellen's answer. Maybe she
married well????, my problem is I'm a guy so it's not so easy
to live of a women and or socially acceptable. [/quote]

I think EVERYBODY is right to some degree. Think about the biggest, power agents. They are the most branded and I highly doubt they door knock, maybe cold call, but they probably have people cold calling for them. Real estate is like a Rube Goldberg machine, one thing leads to another, one listing can lead to one or more listings and one or more buyers if you market it correctly, everything branches off so it's almost like 'the bigger you get, the bigger you get.. etc'.. however, if you don't market your listings, etc. it just sells or expires and you get nothing but the paycheck, that's what Ellen is saying. SO agents with 150+ listings are continually generating more listings simply because everyone knows who they are, and there is a good chance they might call them just because they are interested in one of their listings and who knows, they might have a house to sell.. so if you only have 1 or 2 listings, you need to market the #(#) out of the listing hoping it pulls you more business, even if it does not sell that listing in particular, it could bring you a buyer, or a seller, or a seller who will be a buyer!

Lindenmoe is right too, it takes time and money, and you have to start somewhere. Newer agents, agents without bankrolls should focus on cost effective means of generating revenue. You can't run full page ads with your face and phone number and expect to stay in business.

Once you start generating healthy cash flow you can start branding along with your active prospecting. Once they start knocking down your doors, you can stop knocking on theirs, until then.. keep prospecting.


Edited by ibsellin (08/30/11 11:15 AM)

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#388489 - 09/03/11 08:57 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
Bay Area Brian Offline
Veteran Member

Registered: 06/10/07
Posts: 613
Doesn't work is often the cry of the person that never gave it much effort or none at all. No doubt if your getting all the business you want without door knocking or telephoning then great you don't need it. Or if you really actually gave it a fair trial and couldn't get it to work, then do something that works better for you, that's a no brain-er.

Things have changed since I started, back then you had the one income family and generally someone was always home. And as we know things are different now. Almost 100% of my business was referral but these two activities still had a place in my business and paid well even in this new age.

As the old song goes, first you say you do and then you don't, then you say you will and then you won't, your undecided now so what are you going to do? Well decide, do it or don't, it's your choice, but normally if you chose not to do it the decision is based on fear, and the excuse given is it's not professional. So if your not getting the volume of business you want, you may want to re-examine the decision not to do it. I could write a book on the potential business and why but you can devote a little quiet time thinking about it and figure it out.

I can't tell you how many times an agent basically said to me I tried that for an hour once and nothing happened, wow, with a good effort like that I don't understand how come they weren't rolling in money. Same category as I went on a listing presentation once, it didn't work sure won't try that again, if they want to sell they can come to the office and ask me to list their home.

Once I had an agent insist nothing good could happen so I challenged him to one hour of door knocking, as we approached the first door he was starting to look like he was going to faint and started to sweat, when the door opened he let out a high squeak. This was the agent convincing others it didn't work and not to waste their time.

Now days the number one rule should be don't cold call or cold knock, but do warm call or warm knock, big difference in reception and results. Most agents who wait for their ship to come in spend all their time waiting, my first broker said go out and get the ship and bring it in. Don't just sit on your pier and hope the ship ends up there, someone else may get it to dock at their pier instead.

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#388519 - 09/04/11 03:44 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: Bay Area Brian]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
well said guys..well said...
waiting on business in todays market will put you out of busines..
you cant be cheap and lazy..
if you lazy..then dont be cheap..
mail every fsbo and expired in your area at least 5 times..
mail your sphere..past clients etc...
if you are cheap then you cant be lazy..
call that sphere every month..door knock them
call fsbo and expired everyday..door knock them
wanna kick it up a notch..
do both..

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#388685 - 09/06/11 03:49 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: Bay Area Brian]
Hunter 308 Offline
Veteran Member

Registered: 07/23/10
Posts: 1030
Loc: Canada
Brian/Linden.


Thank you, good reminder of the importance of "Warm Calling"
vs "cold calling" and it's okay to be Lazy as long as you
are not Cheapskate.


Edited by Hunter 308 (09/06/11 03:50 PM)

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#388737 - 09/06/11 09:21 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: ThePropertyDon]
J&E Offline
Member

Registered: 07/05/11
Posts: 23
Loc: Orange County CA
IMO it depends on your market. Here in southern California most husband and wife work during the day. Door knocking would only be effective on the weekends. If you could only market yourself well on the weekends I would say that is not good enough. Most people donít want to be bugged these days. I think with all the social media and such people prefer to interact a little differently these days.

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#388739 - 09/06/11 09:24 PM Re: More Effective Cold Call - Phoning or Door Knocking? [Re: J&E]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 817
Loc: jersey city
Originally Posted By: J&E
IMO it depends on your market. Here in southern California most husband and wife work during the day. Door knocking would only be effective on the weekends. If you could only market yourself well on the weekends I would say that is not good enough. Most people donít want to be bugged these days. I think with all the social media and such people prefer to interact a little differently these days.


dont buy into that thinking its dangerous..how many deals you got from social media? me almost none and i have over 1900 fb fans

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